About Design Mechanics

• Born in 2006, DM , a pool of creative genius & technological brilliance. It has given birth to clever marketing campaigns, websites, banners,

e mailers, high end web applications etc.

• The company has witnessed immense growth and has attracted prestigious names from various industries like Insurance, FMCG, Entertainment, Banking, IT, Sports, Advertising, Aviation etc., within a short span of time since its inception.

Approach towards work

Anyone can punch in a few lines of code and put together some pretty pictures. But it takes more than a pretty face to build a great online brand. It takes insight, tech smarts, creativity, gut feel, and most of all, a sound footing in the online world.

At DM, we have access to a comprehensive skill set that includes advertising, marketing, brand building, design, application development and much more.

Simply put, we can take your brand to the next level without straining your nerves or your budget.

The Team

Team DM is a bunch of workaholics that goes crazy to the extremes to deliver the best. The reasoned craziness, guided by the goal to achieve the best, gives us the boost to create wonders for our clients.

Our pool of skills has professionals polished from IIT, NID, College of Art, NIFT etc.

Services

Design & Development• Corporate identity/Logo• Website designing• Web banners• Direct/E- mailers• Flash/Corporate presentations• Creative writing• Brochures• Web Applications• Facebook Application• Mobile Applications

Services

Marketing• Digital Marketing Strategy• Search Engine Optimization• Search Engine Marketing• Online Reputation Management• Social Media Marketing• Whatsapp Marketing

Our Work

In the following slides, we will navigate you through certain case studies and pieces of our work, clearly illustrating the depth of detailing & thinking that we put into it to get the desired outcome.

Website

Ficus Logic : Responsive WebsiteBriefTo create a responsive website with an international look.Minimalistic classy design using corporate colors

OutcomeCreated a website that can be opened in all screen sizes.The layout is neat and offersclarity of navigation to thevisitor.www.ficuslogic.com

WebsiteMarket Excel: Corporate Website

BriefTo create a full screen corporate website using minimalistic pictorial design. Written content to be less.

OutcomeDesigned a website with more emphasis on pictures, yet containing all the necessary data. The look of the website is classy andminimalistic complementingthe nature of the business.Mobile version going live in few days. To see, go to

http://market-xcel.com/mxm/index.html

www.market-xcel.com

Website

BriefTo create 2 characters of an Elephant and an Ant and impart the attitude of an adagency to the websiteOutcomeThe entire look has been taken from an ad agency office, use of yellow stickies,white board, characterization, concept animation of various sections

Elephant Advertising : Flash Website

www.elephantadv.com

Website

Videos of programs on Roman empire, that were to be aired on the channel were uploaded andmerged in the website to give theviewers a glimpse of the royal series.A static webpage would not have rendered that effect. Promos of the series and a contest section were also included to create andsustain viewer’s interest and encourage him to visit the site again.

History Channel : Video/Promo Website

http://demo.designmechanics.in/History-Rome/index.html

Website

Brief To convert a usual form based protection meter into an interesting marketing tool. Concept A frog character “Hoshiyar Singh “was created. His family comprises him, his wife & two children. He is an intelligent frog since he has planned, saved and invested enough for unexpected rainy days that may come in life. In the website, he communicates to the visitor about the importance of planning financial protection and encourages him to undertake the protection meter and plan accordingly.

Max New York Life Promo Website for Insurance Protection Meter

http://demo.designmechanics.in/MaxProtectionMeter/new%20introduction_new.html

Some other websites designed by us

• www.sbicard.com (B2C)

• www.whenharrytriestomarry.com (Movie)

• www.valion.in (Corporate)

• http://rentplus.in/default.aspx (corporate)

• www.chaklo.com (e-commerce)

• www.bid2travel.com (e-commerce)

• www.ocm.in (Product)

Corporate Identity/LogoTeenPatti.com

About the New Logo • Strong visual form which has all the four suits , yet supports the name ‘three’ .• The club which was a part of the existing identity remains prominent• Symbol directly associated with the type of business

Brief • A visual symbol (preferably 3 dimensional) and a logotype which works well when used individually as well as combined depending on the area of application• Emphasis on the “number 3” teenpatti (three card poker)

Old LogoNew Logo

Corporate Identity/LogoThought ProcessOption A: Using the club as a symbol as an extension of the existing logo

The club symbol carries forward the existing identity to some extent.Strong visual form but too simplistic to have a recall value of its own

Option B: Using three suits to support the name Teenpatti (three cards)

Lacks strong visual symbolUse of only 3 suits may give a wrong impression that teenpatti is played using cards having three suits only

Lacks single visual symbolUse of only 3 suits may give a wrong impression that teenpatti is played using cards having three suits only

Use of only 3 suits may give a wrong impression that teenpatti is played using cards having three suits only

Corporate Identity/LogoCinemaya Media Group

About Cinemaya Media GroupCinéMaya Media Group is a leading provider of high quality international South Asian media, entertainment, and marketing services. Established in 2000 as a vertically-integrated company, CinéMaya Media Group has since grown into a mini-conglomerate in the ethnic media landscape.BriefCinemaya Media Inc. rebranded as Cinemaya Media Group after its merger with Caltas Fitness and needed a new identity.-that of a young, dynamic, international ,integrated company.

OldNew

Other logos designed by us

Other logos designed by us

E Mailers

MNYL aimed at promoting their smart business plan amongsttheir employees.

We proposed a contestguided by their baseline“Ab Koi Samjhauta Nahi”.

3 teaser mailers weresent in Phase I and the contest was revealed in phase II

Max New York Life Insurance

E Mailers

Brochure

See complete brochure

Brochure

See complete brochure

Banners

•To engage the user on the rollover, animated human figures were created that follow the cursor•This unique concept helped us achieve the desired result.

Average industry Click through :0.8%

Campaign Click through achieved :6%

http://demo.designmechanics.in/11/html/portfolio2.html#

Banners

.

Please check the following link to check the live banners:http://demo.designmechanics.in/11/html/portfolio2.html#

One of its kind creative interactive banner with path breaking concept and animation

Average industry Click through : 0.8%Campaign Click through achieved :4%

Social Media App

• Users can upload pictures from computer, from their Facebook gallery or click with webcam.

• They can form a collage of the selected pictures in the given layout options, put stamps, filters and write text on them- creating a comic.

https://www.facebook.com/CanonPIXMA/app_560348590720436

Canon Pixma Story

Social Media App

The core idea of aggregating thoughts of many netizens using a BLOG was unique in this particular campaign.• No of Visitors : 22,291• No of Clicks : 29,132• Bookmarking & sharing : 4,451 • Average time spent : 2 minutes (industry average 50 seconds).• Total Slogans Written : 170 • Total e-Postcard Forwards :700

National Geographic Channel

Social Media App

Max Life Insurance

ObjectiveTo create an animated event in alignment with India's got talent & making parents participate and discover the talent of their kidsThe Campaign• Created the event in alignment with India's Got Talent as MNYL was its primary sponsor.• Parents were asked to participate and discover the talent of their kids• Generated a large database to remarket

Our Clients

Our Clients

Nitin Ahlawat | CEODesign Mechanics India Pvt. Ltd.

D-22 Ground Floor, Noida, UP- 201301. IndiaM: +91 9810665256E: nitin@dmipl.com

Thank You!