DESIGN IN THE SUSTAINABLE ERA– Mario Van der Meulen frog design Shanghai –

WHY I AM HERE TALKING TO YOU

谁? 什么? 为什么?

I’M OLD SCHOOL受过传统教育

– Doctor Jeckyll –

DESIGNER– Mr. Hyde –

CHEMIST

SPLIT PERSONALITY

www.gigabase.org

DESIGN = TO IMPROVEUPON PREVIOUS RESULTS

EVERYTHING ELSE IS CALLED DECORATING

THE POWER OF SHAPE形状的力量

COLOR WITHOUT PIGMENTS不含色素的颜色

METALS AND MINERALS WITHOUT MINING没有采矿的矿物质和金属

FORM IS FUNCTION形状即功能

IN FACT - THE FORM FITS FUNCTION 事实上，形状适合功能

MADE BY SUNLIGHT由阳光产生

SELF ASSEMBLY AND DISASSEMBLY 自我组织和分解

SELF-IMPOSED & TIMED DEGRADATION自己强加和定时的降解

CREATES CONDITIONS CONDUCIVE TO LIFE创造有利于生命的条件

需要本地多元化的专业支持DEMANDS LOCAL EXPERTISE AND DIVERSITY

USES ONLY WHAT IT NEEDS, WHEN IT NEEDS IT仅在需要时只使用所需要的

CLEANS WITHOUT DETERGENTS不用洗涤剂的清洁

TRUE GREEN & WATER-BASED CHEMISTRY真正环保的水性化学

DOES NOT HARM ANYONE OR ANYTHING不对任何人或物造成伤害

UNLESS - OF COURSE... 除非，当然⋯

– in other words –

THIS IS A WAKE UP CALL

问题在于设计DESIGN IS THE PROBLEM

WHAT A BANANA TEACHES DESIGNWHAT CAN DESIGN DO TODAY?

今天，设计能做什么？

DESIGNED USE为使用而设计

DEMATERIALIZE非物质化

SUBSTITUTE替代

DESIGNED DURABILITY为耐久性而设计

DESIGNED REUSE为再利用而设计

DESIGNED DISASSEMBLY为分解而设计

TRANSCEND MATERIAL超越物质

LOCALIZE WHEN POSSIBLE可能时进行本地化

THE DIFFERENCE IS MADE BY THE DESIGNER设计师创造不同

DESIGNERS ARE THE ONES IN THE MIDDLE设计师是处于中间的一方

DESIGNERS ARE THE FIRST CONSUMERS设计师是第一个消费者

EVERY SINGLE DAY

ONE DECISION REVERSES EVERYTHING

一决策可能更改一切

DESIGNERS ENABLE, GUIDE AND LEAD设计师使之成为可能，进行指导和引领

BE POSITIVE BY DESIGN通过设计而变得积极