design basics arizona state university 3565

8/8/2019 Design Basics Arizona State University 3565

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Design Basics

Design for Non-DesignersAnish Adalja

University Technology Office

Nina KulhawyProvost Communications Group


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Design is everywhere.


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DESIGN - What is Design?


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Goal of design

Catch their attention

Provide the information

Guide the viewer


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LIKE


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LIKE


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I pink

& orange


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Elements

Line

Color

Texture

Typography


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Line


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David Hellsing: CSS Zen Garden, Contemporary Nouveau

Line


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Line

Veerle Peters: Geeky Dog


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Color


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Hue

Value

Saturation

Color


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R

B

G

KY

C M

light ink

Color


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Color


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Color


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Color is relative

Color is cultural

Color is emotional I pink& orange


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Jordi Romkema: CSS Zen Garden, Pretty in Pink

Color


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Fritz Klaetke, Art Director: Dance month 1995

Color


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Color


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Texture


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Texture
http://history.nd.edu/


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Texture


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Texture


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designsensory: http://www.knoxville.org/

Texture


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TypographyTypographyTypography

Typography TypographyTypography

Typography TypographyTypographyTypography

TypographyTypographyTypographyTypographyTypographyTypographyTypography

TypographyTypography typography

Typography


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Four score and seven years agoour fathers brought forth on this continent a new nation, conceived inliberty and dedicated to the proposition that all men are createdequal!

Now we are engaged in a great civil war,testing whether that nation or any nation so conceived and sodedicated can long endure! We are met on a great battlefield of thatwar! We have come to dedicate a portion of that field as a finalresting-place for those who here gave their lives that that nationmight live! It is altogether fitting and proper that we should do this!But in a larger sense, we cannot dedicate, we cannot consecrate, we

cannot hallow this ground! The brave men, living and dead whostruggled here have consecrated it far above our poor power to add ordetract! The world will little note nor long remember what we sayhere, but it can never forget what they did here!


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Four score and seven years agoour fathers brought forth on this continent a new nation, conceived in liberty and dedicatedto the proposition that all men are created equal.

Now we are engaged in a great civil war,testing whether that nation or any nation so conceived and so dedicated can long endure.We are met on a great battlefield of that war. We have come to dedicate a portion of that

field as a final resting-place for those who here gave their lives that that nation might live. It is

altogether fitting and proper that we should do this. But in a larger sense, we cannot

dedicate, we cannot consecrate, we cannot hallow this ground. The brave men, living and

dead who struggled here have consecrated it far above our poor power to add or detract.

The world will little note nor long remember what we say here, but it can never forget whatthey did here.


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Visual Communications Senior Class 2005 and2007 : School of Design Senior Show

Typography


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Elements

Line

Color

Texture

Typography


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Principles

Balance

Rhythm

Proportion

Dominance

Unity


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Balance

Symmetry


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Balance

Asymmetry


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BALANCE - Symmetrical


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BALANCE - Symmetrical


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BALANCE - Asymmetrical


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BALANCE - Radial


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Rhythm


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RHYTHM - Regular


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RHYTHM - Flowing


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RHYTHM - Flowing


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Proportion


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PROPORTION - Intro


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PROPORTION - Intro


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PROPORTION


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PROPORTION


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Dominance


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DOMINANCE


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DOMINANCE


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DOMINANCE


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Unity


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UNITY


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UNITY


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Yea, but where do I go for

photos?*Istockphoto.com

Stockxchange

ASUs Image Folio

ASU Library University Collection

color palettes?Color Scheme Generator

Color Blender

Color Palette Generator

*use photos legally all the time, http://www.creativecommons.org
http://www.sxc.hu/http://www.degraeve.com/color-palette/index.phphttp://colorblender.com/http://wellstyled.com/tools/colorscheme2/index-en.htmlhttp://www.asu.edu/lib/archives/archives.htmhttp://www.asu.edu/imagefoliohttp://www.istockphoto.com/


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Yea, but where do I go for

the latest design news?AIGA

Speakup

Be A Design Group

Design Observer

ASUs info?Communication Guide

ASU Designers Blog
http://design.blog.asu.edu/http://www.asu.edu/commguide/http://www.designobserver.com/http://www.beadesigngroup.com/http://www.underconsideration.org/speakuphttp://www.aiga.org/


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I want more!

Books, MagazinesCommunication Arts Magazine

DIY: Design It Yourselfby Ellen Lupton

History of Graphic Design by Phillip Meggs

HowDesign Magazine

The Non-Designer's Design Bookby Robin Williams

Websiteshttp://www.lynda.com

http://graphicdesign.about.com


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Design Basics

Design for Non-DesignersAnish Adalja

University Technology Office

Nina KulhawyProvost Communications Group


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design basics arizona state university 3565

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