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Design a Passion Project usingLean Startup Methods

UX London 2013 ConferenceApril 10, 2013Kate Rutter, Co-Founder, LUXr

* Design a Product in Three Hours

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@luxrco

© 2013Techniques checklist

Use basic supplies: sharpies, stickynotes and white paper

Dump & sort & 2x2 organizing

Go wide, then decide

Generate independently, discuss as a team. (3 people ideal)

Work at the wall

Quiet read (before discussion)

Sketch (especially of people)

Share info with Information radiators

Timebox (speed kills the censor)

Quick decisionmaking (dot vote, stack-rank)

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@luxrco

© 2013

people

problem solution

have

addressesuse

the Molecule date

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© 2013Persona

Facts Needs & Goals

Behaviors

date

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© 2013Value proposition 6-up

With __________________, _________________ can...

date

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© 2013Value proposition

With

can...

,

date

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@luxrco

© 2013MVP Features

To deliver on that, we will build these features:

featurefeature

feature

date

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@luxrco

© 2013

metric

Metrics dashboard

metricmetric

by

Goal

Notes

/ / / / / /

To assess progress, we will measure these metrics:

date

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@luxrco

© 2013Metrics check

vanity good betteruseless awesome

total number of registered

users

% of users who post an update 3+

times a day,per week

% of users who sign in 3+ times a

day,per week

% of new registered users per

week

sign-ups

Making metrics actionable

Does the metric beginwith a number?• “number of...” [ # ]• “average number of...” [avg ]• “percent of...” [ % ]

1 Is there a time basis?• “per week” [ ___/wk ]• “per month” [ ___/mo]

2 Is there an object basis? * not required, but super-helpful• “per user” [ ___/user]• “per user per week” (fancy!)

3

a great metric......makes you look at all the other metrics and say “none of those other numbers matter if we donʼt get this right first.”

a good metric......measures the usage of your product by a person. The usage should be specific to features that deliver value to your user.

* In this example, posting an update is a key feature of the product.