description of potential markets

1

2

Description of Potential Markets for Product RealizationDescription of Potential Markets for Product RealizationDescription of Potential Markets for Product RealizationDescription of Potential Markets for Product Realization

2012

2012


Երևանի ջերմատնային գոտու ծրագրի


Russia, Middle East and Europe are viewed as potential markets for exporting Armenian

vegetables on the assumption of the factors such as their spaciousness, consumers’ purchasing

power and geographical distance. This material includes brief outputs of a r

vegetable market. The import markets of vegetables highly consumed in the aforementioned

market, in particular, tomato, cucumber, carrot, cabbage and turnip has been researched.

As of the mentioned vegetables,

imported tomato makes up the 91 % in the market and only 9% is produced locally. 80 and

more percent of the tomato imported to the RF is produced in greenhouses.

imported 699282 tones of tomato from all over the world

by Turkey. Compared with 2010, in 2012 some increase has been recorded in the prices.

TomatoTomatoTomatoTomato

52%

12%

11%

6%

6%4%4%

2% 1%

TTTTomato omato omato omato imports structure in imports structure in imports structure in imports structure in

countriescountriescountriescountriesTurkey

Ukraine

China

Morocco

Azerbaijan

Spain

Netherlands

Belgium

Israel

Republic

Other countries

ծրագրի ներդրումների կատարման աջակցման




power and geographical distance. This material includes brief outputs of a r



As of the mentioned vegetables, tomato is the most popular vegetable in Russia, and the


more percent of the tomato imported to the RF is produced in greenhouses.

es of tomato from all over the world. Half of the total amount is imported


imports structure in imports structure in imports structure in imports structure in 2011201120112011 by by by by

Turkey

Ukraine

China

Morocco

Azerbaijan

Spain

Netherlands

Belgium

Israel

Republic of Macedonia

Other countries

$1.11

$0.54

$1.21 $1.42

$0.75

$1.55

Price per kilo of tomato offered by Price per kilo of tomato offered by Price per kilo of tomato offered by Price per kilo of tomato offered by

importers 2010 importers 2010 importers 2010 importers 2010

աջակցման մեխանիզմները

2 | P a g e




power and geographical distance. This material includes brief outputs of a research on the RF



tomato is the most popular vegetable in Russia, and the


more percent of the tomato imported to the RF is produced in greenhouses. In 2010 the RF has

. Half of the total amount is imported


$1.55 $1.38 $1.36

$2.10

$1.01

Price per kilo of tomato offered by Price per kilo of tomato offered by Price per kilo of tomato offered by Price per kilo of tomato offered by

importers 2010 importers 2010 importers 2010 importers 2010



Conclusions

� Tomato is mainly imported into the RF from November to July, which makes 83% of total

annual imports. Maximum imports amount is recorded

� Prices are of strictly seasonal nature

are recorded respectively in April and in September.

“Low price – high volume share

with exclusions.

Due to its dual cropping during one growing season, cucumber ensures the highest

income of all vegetables grown in greenhouses.

imported into Russia from all over the world.

market also, which constitutes the

importer.

CucumberCucumberCucumberCucumber

Price of imported tomato per Price of imported tomato per Price of imported tomato per Price of imported tomato per kilo by monthskilo by monthskilo by monthskilo by months

The quantity of imported The quantity of imported The quantity of imported The quantity of imported

2009 2010 2009

JanuaryJanuaryJanuaryJanuary $1,11 $1,18 32131

FebruaryFebruaryFebruaryFebruary $1,08 $1,16 39984

MarchMarchMarchMarch $1,08 $1,18 55836

AprilAprilAprilApril $1,08 $1,18 76462

MayMayMayMay $1,08 $1,13 127262

JuneJuneJuneJune $0,66 $0,88 147736

JulyJulyJulyJuly $0,63 $0,89 49812

AugustAugustAugustAugust $0,65 $0,85 23463

SeptemberSeptemberSeptemberSeptember $0,65 $0,81 19710

OctoberOctoberOctoberOctober $0,63 $0,79 ∗ 22989

NovemberNovemberNovemberNovember $1,11 $1,38 ∗ 46229

DecemberDecemberDecemberDecember $1,14 $1,42 ∗ 54056

∗∗∗∗ -nonnonnonnon----statistical datastatistical datastatistical datastatistical data, , , , calculated on the basis of exploitation during calculated on the basis of exploitation during calculated on the basis of exploitation during calculated on the basis of exploitation during 2009200920092009



Tomato is mainly imported into the RF from November to July, which makes 83% of total

annual imports. Maximum imports amount is recorded in May and June.

Prices are of strictly seasonal nature - the highest and lowest prices of the imported tomato

recorded respectively in April and in September.

high volume share” link is generally noticed; nevertheless it is often accompan


income of all vegetables grown in greenhouses. In 2010 201409 tones of cucumber was

imported into Russia from all over the world. Imported produce prevails in the RF cucumber

market also, which constitutes the 76% of the total market. Iran is considered to be the main

The quantity of imported The quantity of imported The quantity of imported The quantity of imported tomato per month tomato per month tomato per month tomato per month

////in tonin tonin tonin tonnnnneseseses/ / / /

2009 2010

32131 33285

39984 42071

55836 61635

76462 88051

127262 140944

147736 137711

49812 30526

23463 17536

19710 28612

22989 33476∗

46229 66952∗

54056 78397∗

(by months’ dynamics )(by months’ dynamics )(by months’ dynamics )(by months’ dynamics )

0.00

0.20

0.40

0.60

0.80

1.00

1.20

1.40

1.60

Jan

ua

ry

Feb

rua

ry

Ma

rch

Ap

ril

Ma

y

Jun

e

July

Au

gu

st

Sep

tem

be

r

Oct

ob

er

No

vem

be

r

De

cem

be

r

Price and quantity of imported tomato by months


3 | P a g e


Tomato is mainly imported into the RF from November to July, which makes 83% of total

the highest and lowest prices of the imported tomato

is often accompanied


tones of cucumber was

Imported produce prevails in the RF cucumber

of the total market. Iran is considered to be the main

-10000

10000

30000

50000

70000

90000

110000

130000

150000

Price and quantity of imported tomato by months

Price of imported

tomato in 2009

Price of imported

tomato in 2010

The quantity of

imported tomato in

2009

The quantity of

imported tomato in

2010



Conclusions

� The monthly dynamic of import quantities i

tomatoes, except that the fall in the quantity of the import of tomatoes starts from the month of July,

while in the case of cucumbers, from May.

� The period of the highest price period for imported tomatoes in the RF

February and March. The importer offers the lowest price in September. In

anomalous climatic conditions, a noticeable deviation was recorded in the prices dynamic, and the

highest price was reported in August which is within the time zone

cucumbers.

39%

22%

13%

8%

7%5% 4%

Cucumber imports structure in 2011Cucumber imports structure in 2011Cucumber imports structure in 2011Cucumber imports structure in 2011

Imported cucumber Imported cucumber Imported cucumber Imported cucumber prices per kilo by prices per kilo by prices per kilo by prices per kilo by

monthsmonthsmonthsmonths /$/

2009 2010 2009

January 0,79 0,82 19330

February 0,78 0,82 14530

March 0,8 0,91 13790

April 0,82 0,86 15059

May 0,81 0,87 9203

June 0,72 0,87 3820

July 0,58 0,67 435

August 0,53 1,35 474

September 0,53 0,76 3669

October 0,54 0,77∗ 20986

November 0,78 1,12∗ 29017

December 0,8 1,15∗ 34778

∗ -non-statistical data, calculated on the basis of exploitation during 2009



of import quantities in the RF cucumbers market


while in the case of cucumbers, from May.

The period of the highest price period for imported tomatoes in the RF

ruary and March. The importer offers the lowest price in September. In

climatic conditions, a noticeable deviation was recorded in the prices dynamic, and the

highest price was reported in August which is within the time zone of the lowest price on

Cucumber imports structure in 2011Cucumber imports structure in 2011Cucumber imports structure in 2011Cucumber imports structure in 2011

Iran

Turkey

China

Jordan

Ukraine

Spain

Azerbaijan

Poland

Greece

Armenia

$0.82 $0.96

$0.83

$1.24

$0.00

$0.50

$1.00

$1.50

Price per 1 kilo cucumber offered by Price per 1 kilo cucumber offered by Price per 1 kilo cucumber offered by Price per 1 kilo cucumber offered by

importersimportersimportersimporters in 2010in 2010in 2010in 2010

Cucumber’s import Cucumber’s import Cucumber’s import Cucumber’s import volume by months volume by months volume by months volume by months

////tonestonestonestones/ / / /

2009 2010

19330 24520

14530 18291

13790 18301

15059 20559

9203 17076

3820 2914

435 244

474 177

3669 5226

20986 29840∗

29017 41285∗

34778 49542∗

2009 (by months’ dynamics )

0.00

0.20

0.40

0.60

0.80

1.00

1.20

1.40

1.60

Jan

ua

ry

Feb

rua

ry

Ma

rch

Ap

ril

Ma

y

Jun

e

July

Au

gu

st

Sep

tem

be

r

Oct

ob

er

No

vem

be

r

De

cem

be

r

Price and quantity of imported tomato by monthsPrice and quantity of imported tomato by monthsPrice and quantity of imported tomato by monthsPrice and quantity of imported tomato by months


4 | P a g e


market is like that of


The period of the highest price period for imported tomatoes in the RF cucumber market is

ruary and March. The importer offers the lowest price in September. In 2010, because of the

climatic conditions, a noticeable deviation was recorded in the prices dynamic, and the

of the lowest price on

$1.24

$0.87

$0.67

$1.03 $0.92

Price per 1 kilo cucumber offered by Price per 1 kilo cucumber offered by Price per 1 kilo cucumber offered by Price per 1 kilo cucumber offered by

in 2010in 2010in 2010in 2010 ((((customs valuecustoms valuecustoms valuecustoms value))))

-10000

10000

30000

50000

70000

90000

110000

130000

150000

Price and quantity of imported tomato by monthsPrice and quantity of imported tomato by monthsPrice and quantity of imported tomato by monthsPrice and quantity of imported tomato by months

Price of imported

tomato in 2009

Price of imported

tomato in 2010

The quantity of

imported tomato in

2009

The quantity of

imported tomato in

2010



In 2010, 245021tones of cabbage was imported into the RF from all over the world. The

main supplier is Poland. The Ukraine, Kazakhstan and China offer lower prices.

In 2010, 285 442 tones of

over the world. This group of vegetables is

CabbageCabbageCabbageCabbage

Import Volumes of Cabbage by Countries

2010

Amount of

imported

cabbage /tones/

Price

per kilo

Amount of

PolandPolandPolandPoland 122944 $0,49

ChinaChinaChinaChina 46137 $0,29

UzbekistanUzbekistanUzbekistanUzbekistan 44280 $0,56

Germany Germany Germany Germany 20192 $0,34

Kazakhstan Kazakhstan Kazakhstan Kazakhstan 15958 $0,24

NetherlandsNetherlandsNetherlandsNetherlands 17788 $0,59

IranIranIranIran 10552 $0,60

Ukraine Ukraine Ukraine Ukraine 9891 $0,25

France France France France 939 $0,86

∗∗∗∗ Last year’s performance is presented above in

mentioned contries’ share in the market structure

Turnip, Carrot and BeetrootTurnip, Carrot and BeetrootTurnip, Carrot and BeetrootTurnip, Carrot and Beetroot

Import Volumes of Turnip, Carrot and Beetroot by Countries Import Volumes of Turnip, Carrot and Beetroot by Countries Import Volumes of Turnip, Carrot and Beetroot by Countries Import Volumes of Turnip, Carrot and Beetroot by Countries

2010

Amount of

imported

vegetables

/tones/

Price

per kilo

Amount

IsraelIsraelIsraelIsrael 89853 $0,82

ChinaChinaChinaChina 40970 $0,31

NetherlandsNetherlandsNetherlandsNetherlands 19253 $0,39

BelgiumBelgiumBelgiumBelgium 19628 $0,39

KirgizistanKirgizistanKirgizistanKirgizistan 17641 $0,11





tones of the following vegetables was imported into the RF from all

his group of vegetables is predominantly imported from Israel

Countries

2011

Amount of

imported

cabbage /tones/

Price

per kilo

120914 $0,55

74870 $0,33

44280 $0,56

21639 $0,62

15958∗ $0,24 ∗ 12910 $0,68

10552∗ $0,60 ∗

9891 ∗ $0,25 ∗

2044 $0,74

in order to reflect the

mentioned contries’ share in the market structure

39%

24%

14%

7%

5% 4% 3% 3%

Cabbage's Import Structure by Cabbage's Import Structure by Cabbage's Import Structure by Cabbage's Import Structure by

Countries,Countries,Countries,Countries,

22%

10%

11%9%

Turnip, Carrot and Beetroot's Imports Turnip, Carrot and Beetroot's Imports Turnip, Carrot and Beetroot's Imports Turnip, Carrot and Beetroot's Imports

Structure by CountriesStructure by CountriesStructure by CountriesStructure by Countries

Israel

Netherlands

Kirgizstan

Import Volumes of Turnip, Carrot and Beetroot by Countries Import Volumes of Turnip, Carrot and Beetroot by Countries Import Volumes of Turnip, Carrot and Beetroot by Countries Import Volumes of Turnip, Carrot and Beetroot by Countries

2011

Amount of

imported

vegetables

/tones/

Price

per kilo

104603 $0,90

52152 $0,38

20861 $0,44

22605 $0,44

17641 $0,11


5 | P a g e




was imported into the RF from all

predominantly imported from Israel.

39%

Cabbage's Import Structure by Cabbage's Import Structure by Cabbage's Import Structure by Cabbage's Import Structure by

Countries,Countries,Countries,Countries, 2011201120112011

Poland

China

Uzbekistan

Germany

Kazakhstan

Netherlands

Iran

48%

Turnip, Carrot and Beetroot's Imports Turnip, Carrot and Beetroot's Imports Turnip, Carrot and Beetroot's Imports Turnip, Carrot and Beetroot's Imports

Structure by CountriesStructure by CountriesStructure by CountriesStructure by Countries

China

Belgium



2010, the total import volume of potato in the RF made up

and more per cent of the total amount of potato was imported from the Netherlands.

PotatoPotatoPotatoPotato

Import Volumes of Potato by Countries

2010

Amount of

tomato

imported/tones/

Price

per

kilo

Amount of

tomato

imported

Netherlands 1853971 $0,42 1895832

Egypt 68435 $0,36 237372

Azerbaijan 63978 $0,25 63978

China 35,454

$0,29 58783

Finland 44,445 $0,37 34119

France 14213 $0,51 17186



, the total import volume of potato in the RF made up 664348 tones.


Import Volumes of Potato by Countries

2011

Amount of

tomato

imported/tones/

Price

per kilo

1895832 $0,50

237372 $0,49

63978 $0,25

58783 $0,37

34119 $0,54

17186 $0,56

10%3% 3% 1%1%

Potato's Import Structure by CountriesPotato's Import Structure by CountriesPotato's Import Structure by CountriesPotato's Import Structure by Countries

Netherlands

Azerbaijan

Finland


6 | P a g e


tones. In 2011, 80


82%

1%1%

Potato's Import Structure by CountriesPotato's Import Structure by CountriesPotato's Import Structure by CountriesPotato's Import Structure by Countries

Egypt

China

France






7 | P a g e


description of potential markets

Documents

import markets of vegetables

product realizationrussia

imported tomato

tones of tomato

armenian vegetables

mentioned vegetables

rvegetable market

aforementioned market