assessing market potential and choosing target markets
TRANSCRIPT
-
8/3/2019 Assessing Market Potential and Choosing Target Markets
1/16
$$$$ #% !%%
$ %#% #%$
,709802039,943890574.088-.,
2,7098/;/0/394/893.98:-809841
.:8942078982,7300/8,3/.,7,.90789.8
-
8/3/2019 Assessing Market Potential and Choosing Target Markets
2/16
7,3/5489433039,8/0833574/:.94110738
,3/2,70935747,289,9.,3089,-8,3
03/:73.425099;0,/;,39,03909,7092,709
-.70,93,:36:0-7,3/2,047548943
-
8/3/2019 Assessing Market Potential and Choosing Target Markets
3/16
# % $%$%$% #
$% !#% &$%# $%$
$%
#%%
4
4
$020398944.:83
&$%#$%$
,9,00/0/
O/0391.,94341.:894207
8020398,..47/394
300/8-0,;478,3/0.,7,.90789.8
O:7703980,3/;,:041
0,..:894207802039
O!74-,-9410,.
.:8942078020398
7.080705708039824388503/
-
8/3/2019 Assessing Market Potential and Choosing Target Markets
4/16
$% %#%'$!! %
' #$ !%%
$:55078
%70,941
24-9
$02039
#;,7 $:-899:90
:078
:079508
!74/:.99508
-
8/3/2019 Assessing Market Potential and Choosing Target Markets
5/16
%!%% #% !$
!49039,
441
:89420
78
&39,550/
,709
02,3/
:77039
:83088
$02039
!07843,
&8078
!7.0.489
425099;0
,5
&8,0;800/8
425,9-
9
!071472,3.0
8500/
10,9:70809.897-:94
3,5
&8,0,5
,39,1147/,9
9857.04250994
78
574/:.98
8,981!74/:.9/40834919
.:8942078
300/847
89:,943
43.:89420
78.,3349
4-9,343.:89420
78:3,,70
-
8/3/2019 Assessing Market Potential and Choosing Target Markets
6/16
!#&% #% $$
-0,23390-,8..43.05984190574/:.9
3.:/39858.,474-0.9;010,9:708,3/
982,0478:-0.9;010,9:708
-
8/3/2019 Assessing Market Potential and Choosing Target Markets
7/16
4.,574/:.98 8003,8438:9,-03430830
2,70939073,943,574/:.98 8003,8,;3
0903843549039,39449072,7098
2:93,943,574/:.98 574/:.98,/,590/9490
507.0;0/:36:0.,7,.90789.8413,943,2,7098
;4-,574/:.98 574/:.98/0830/9420094-,
8020398
-
8/3/2019 Assessing Market Potential and Choosing Target Markets
8/16
%0$90583!,333,%,709
,709$97,90
5.3
65:494.51
;94514.517.;;95:
:;./3:76::/3/.::6:45;.;65
15;76;5;.34.92;:45;:
'.9;;.92;
66:.;.9;4.92;.7796.0
&30;;;.9;4.92;
367;.92;5&;9.;
#6:;65;0647.5:695593.;65;60647;;65
";35;.779679.;4.92;54:
-
8/3/2019 Assessing Market Potential and Choosing Target Markets
9/16
%#%' $ !%%#$
# # $#' %#
4240304:802,3/
438:2078,;070,9;082,7300/8
,3//08708147,44/
47807;.0.,9047
:89070/02,3/
438:207300/8,3//08708.,3-074:50/
39494472470
/039.,.:89078
80203980,.9
9843809415:7.,80
.7907,
11:80/02,3/
438:207300/8,3//08708,70
84/;07809,9
34.0,7.:89078
8020398.,3
-0/03910/
-
8/3/2019 Assessing Market Potential and Choosing Target Markets
10/16
!$%
!489433890/0;045203941,807;.0
,3/,2,70932
944..:5,850.1.5,.039023/841.:8942078939,7092,7098
-
8/3/2019 Assessing Market Potential and Choosing Target Markets
11/16
-
8/3/2019 Assessing Market Potential and Choosing Target Markets
12/16
$%!$ #" # %'
!$% % ' $
4.:20393
0./3
1107039,93
0833
0;073
-
8/3/2019 Assessing Market Potential and Choosing Target Markets
13/16
% $ !$%
4.:20393
,9-030198,7090
248925479,39944:7
.:77039,3/549039,.:8942078
0./3
,92,0/44:
,394:7.:77039,3/549039,.:894207894
,;0414:7
47,3,943
1107039,943
..425099478/4
4:,3994,550,7
/11070391742,3/,9,70901,.9478
9,94::8094
2,04:747,3,943
/11070391742902
-
8/3/2019 Assessing Market Potential and Choosing Target Markets
14/16
% $ !$%
0833
44:/0;045
,3/.422:3.,90
9080/110703.08
0;073
44:2,044/
43,94:;0
574280/,3/4/4
4:2,08:709,94:,;0/0;070/
-
8/3/2019 Assessing Market Potential and Choosing Target Markets
15/16
!$% !!#$
$# %#%'$
$50.1.574/:.910,9:708
030198574-0284:94347
300/8$50.1.:8,04..,8438
&807.,9047
,389,34907574/:.9
!74/:.9.,88/884.,943
-
8/3/2019 Assessing Market Potential and Choosing Target Markets
16/16
%
%&
"