denizen is one of the famous label launched by levi.docx

8/11/2019 Denizen is one of the famous label launched by Levi.docx

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Levi's Creates Denizen Brand for EmergingMarkets Like China

Levi's First Brand Created Outside the U.S. Is PromotedWith a Pan-Asian Social-media Campaign

Denizen is one of the famous label launched by Levi’s in 2000. Levi’s creative and innovative styles arealso reflected in Denizen menswear. Recently Denizen has launched its Key Looks Catalogue forFall/Winter Collection 2011. In this collection menswear specially stylish jeans, jackets, unique graphic t-shirts and sweaters for winters are included. Denizen claimed that they are the best fitting jeansavailable in market. DENiZEN by Levi’s latest winter collection is available at one of the famous store

named HKB located in Gulberg and Defence, Lahore. Lets have a look at Denizen latest winter collectionfor men 2011..

Overview:

dENiZEN™ means “inhabitant”: belonging to a community of family and friends. Denim is in the name,the heart of the brand. We inhabit the lives of the youth generation by inviting them to fit out and startup something collectively, pursue their passion, take action and celebrate life by making a difference.

Created by the people who invented jeans, dENiZEN™ from Levi’s® makes a range of perfect fitting jeanswear for a new generation that's ready to embrace life.

dENiZEN™ from Levi’s®, was created by original jeansmaker Levi Strauss & Co. Since 1873, Levi Strauss &Co. has been outfitting the world in denim. Now, its dENiZEN™ brand is outfitting a new generation with high-quality jeanswear and other fashion essentials at affordable prices.

dENiZEN™ is aspirational and trusted because it comes from the people who invented jeans. ThedENiZEN™ brand also has a modern focus and offers a range of perfect fitting jeanswear for thegeneration who are optimistic and are ready to embrace life

We are Outfitters for a Bright Future

- See more at: http://www.pakreviews.com/clothing-footwear/denizen%E2%84%A2-pakistan#sthash.aABGc6sy.dpuf

http://www.pakreviews.com/clothing-footwear/denizen%E2%84%A2-pakistan#sthash.aABGc6sy.dpuf








PREMIUM QUALITY AND STYLE THAT FITS.

FROM THE PEOPLE WHO INVENTED JEANS.

Since 1873, Levi Strauss & Co. has outfitted the world in denim. We launched the DENIZEN® brand in2011 in the US and we launched in Canada in 2013 to provide great-fitting, great-looking, well-made

jeans exclusively at Target® and Target.com.

Denizen means inhabitant: belonging to a community of family and friends. Denim is in our name, at theheart of our brand. DENIZEN® jeans come in a variety of fits and styles for today’s active families. Theyoffer remarkable value so everyone can look and feel fantastic. And they promise the qualitycraftsmanship and authentic style that Levi Strauss & Co. is famous for.

PREMIUM FABRIC & FINISHESDENIZEN® jeans are sewn from premium quality denim for exceptional durability, then carefully detailedwith vintage-inspired finishes — leaving you with a one-of-a-kind pair that lasts.

From side-seams to durable reinforced stitching, every inch of thread counts toward making jeans thatstand the test of time. Metal rivets add extra strength by reinforcing corners. And years of perfectingour patterns means you can always count on the best jeans fit.

MINIMIZING OUR ENVIRONMENTAL FOOTPRINTEnvironmental responsibility is serious business at the DENIZEN® brand. Our green practices include:

Using recycled paper for all paper packaging and reducing overall packaging.

Working with suppliers to meet and adhere to our strict wastewater guidelines, pollutionprevention, and waste management policies.

Using Better Cotton in our fabrics, to decrease negative environmental impacts and helpsimprove the lives of the 300 million people who work in cotton agriculture worldwide.

To learn more about our values, visit the Levi Strauss & Co. corporate website .

LOVE YOUR JEANS AND YOUR PLANETWant to save resources and extend the life of your jeans? It’s as simple as washing them in cold water,using environmentally friendly detergents, and drying your jeans in the open air rather than a machine.

http://www.levistrauss.com/about/values-vision






JWT AND dENiZEN™ LAUNCH FIRST -OF-ITS-KIND YOUTH CAMPAIGN

17 February 2012

HONG KONG, February 10, 2012 — dENiZEN™, the denim brand for the new generation

from Levi Strauss & Co. joined forces with JWT Hong Kong and Shanghai to present a first-of-its-kind online reality series which fuses two passions of today’s youth: travel and design.

The ―We Are Explorers campaign will send six young dENiZEN™ Explorers from fivedifferent countries on all-expenses paid trips to exotic destinations this March and April in searchof inspiration for a future range of dENiZEN™ jeans.

Selected through an international casting call, the dENiZEN™ Explorers wi ll take part in a life-changing adventure, paired up with a fellow Explorer from another country, and sent to eitherIndia, Mexico or China. The Explorers will then embark on a travel itinerary packed withadventures, sightseeing, parties and most importantly, a series of challenges centered around

creating new styles of denim based on their experiences.Highlights include seeing one of the Seven Wonders of the World, parachuting onto a beach

paradise in Playa del Carmen, learning to do Henna designs in Goa, tracking down the latestoutfits from the Imran Khan dENiZEN™ Co -Creation line in Mumbai , and working withMongolian archers to create bespoke jeans.

Their journeys will be chronicled online by a video team and by the Explorers themselves, whowill blog about their experiences and new denim creations as they go. The journey will be sharedwith viewers across the world who can also take part in consumer contests to win exciting prizes,including the chance to win a trip of their own to explore a foreign culture and share their own

inspired denim creations.The concept for this online-driven reality series was created by JWT Hong Kong, JWT Shanghaiand Levi Strauss & Co. to empower global youth to step outside their comfort zone, becourageous and overcome various differences and challenges to make new friends, and worktogether to start something new.

―Youths today want to get out there and create something of their own, and meet new peoplefrom around the world. This is an exciting journey which encourages young people to break out,explore and start something new – which is exactly what dENiZEN™ stands for, said YeoYang, Chief Creative Officer, JWT Shanghai.

―We decided to bring young people together on a journey that instills courage – enabling them toexplore new horizons and also express their creativity. With young people across the worlddigitally- connected, we want this campaign to be as inclusive and inspiring as our dENiZEN™

brand jeanswear products. said Lance Diaresco, Vice President, Marketing , GlobaldENiZEN™.



In 2011, JWT Hong Kong and Shanghai worked with Levi Strauss & Co. to create thedENiZEN™ ―Fit Out, Start Up global brand message, launching a series of digital and print adsdesigned to motivate youth to express themselves and make a positive statement about theirlives.

dENiZEN™ ―We Are Explorers will be filmed in China, Mexico and India, and will be airedonline as a series of episodes between March and April.

About JWT APAC

JWT opened their first offices in Asia Pacific in 1929. JWT APAC, headquartered in Singapore,has more than 3,000 employees spread across 18 countries.

Not only are we recognized as one of the largest and most experienced agencies in APAC, but

also one of the most creative. In 2011, we captured Mainland China’s f irst Cannes Grand PrixLion and first Grand LIA at the London International Awards. We were also named the number3 Network Agency of the Year at Spikes Asia. Our long history of firsts continues with LoSheung Yan, China Chairman and Northeast Asia ECD, being appointed as Cannes Lions firstever Jury President from China.

In addition to working with JWT’s prestigious multinational clients, JWT APAC works withsome of Asia’s largest brands including Haier, Indosat, Bharti Airtel and Korea Ginseng &Tobacco.

About JWT

JWT is the world’s best -known marketing communications brand. Headquartered in New York,JWT is a true global network with more than 200 offices in over 90 countries employing nearly10,000 marketing professionals.

JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge — from producing the first-ever TVcommercial in 1939 to developing award-winning branded content for brands such as Smirnoff,Macy’s, Ford and HSBC.

JWT’s pioneering spirit enables the agency to forge deep relationships with clients including

Bayer, Bloomberg, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s,Kimberly-Clark, Kraft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever,Vodafone and many others. JWT’s parent company is WPP (NASDAQ: WPPGY).



"Their numbers have escalated over the years, so we realized we need anew brand property to serve these young people with great quality and a great fit but a more accessible

price point," Mr. Boey said.

Denizen will eventually be sold worldwide, primarily in developing countries in Latin Americaand Africa, but was largely created by and for Asia, at least initially.

The brand is headquartered in Hong Kong and was unveiled last week in mainland China"because the biggest potential is in China," Mr. Boey said.

Besides key markets in eastern China like Shanghai, Denizen jeans, tops and accessories willalso be sold in Singapore and South Korea in about 50 standalone retail stores opening acrossthose markets by the end of 2010, as well as in branded shops in department stores. Levi's is

testing the brand in some southern states in India and plans to roll it out in the rest of China,including Hong Kong.

Denizen clothes will not be sold in Levi's stores, but the company isn't hiding the brand's parentage. Labels and packaging indicate the brand is from Levi's.

Chinese artist Yan Wei, one of the 'Denizen 10' The name -- which Levi's writes dENiZEN -- combines thefirst three letters of "denim" with "zen," a word with Japanese and Chinese roots that means"meditative state" or an "escape from the hustle and bustle of everyday life," Mr. Boey said.

"Denizen also means a place where someone lives, and these consumers are still very connectedto communities in which they grew up and place a lot of emphasis on belonging. Family andfriends still important."

To market the brand, Levi's has created a pan-Asian social-media project featuring 10 well-known personalities based in Singapore, China, Hong Kong, South Korea and India such asfashion blogger Ditto Ding and artist Yan Wei . Over the next 100 days, the brand ambassadors,called the Denizen 10, will share their experiences and response to Denizen on their personal

blogs, Facebook pages and websites.

Wieden & Kennedy, Shanghai, helped develop the campaign in China, but no other agencieshave been appointed in the rest of the region, Mr. Boey said. "We're focusing on retail-marketingactivities and social media now."

UPDATE: Levi Strauss announced on Aug. 26, 2010 that Havas-owned MPG has beenappointed to handle media strategy, planning and buying for its Denizen brand in China.

http://blog.sina.com.cn/dittoding


http://kokomoo.blogbus.com/



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denizen is one of the famous label launched by levi.docx

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