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    Date2012

    ResultsFY12ResultsFY12

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    DisclaimerDisclaimer

    The statements contained in this document that are not historical facts are forward looking statements

    within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of

    1995. In addition, from time to time, in oral and written statements, representatives of D.E. MASTER

    BLENDERS 1753 (the Company) discuss their expectations by making forward

    looking statementsregarding the Company. Forwardlooking statements are generally but not always preceded by terms

    such as "intends", expects, projects, anticipates, "likely" or believes. Forwardlooking

    statements represent only the Company's beliefs regarding the future many of which are by their nature

    inherently uncertain. The Company's actual results may differ, possibly materially, from those expressed

    or implied in the forwardlooking statements. Consequently, the Company wishes to caution readers not

    to place undue reliance on any forwardlooking statements. Among the factors that could cause the

    Companys actual results to differ from such forwardlooking statements are those described in the

    Registration Statement on Form F1 (Registration No. 333179839) filed by the Company with the

    Securities and Exchange Commission, including the Company's ability to transition successfully to a

    standalone operation, ongoing trends in the marketplace that affect the price and demand for the

    Company's products, the cost and availability of raw materials as well as the outcome of the Company's

    internal investigation relating to its operations in Brazil and the impact of the restatement of historical

    financial results. The Company undertakes no obligation to publicly update any forwardlookingstatements, whether as a result of new information, future events or otherwise. This press release is

    based on preliminary figures for the financial year 2012. The preliminary figures for the financial year

    2012 have not been audited. This press release is issued while the earlier announced investigation in

    Brazil has not yet been finalized. However, we do not except any further material adverse finding as a

    result thereof.

    FornonGAAPmeasuresseepressrelease 2

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    Progressupdate Michiel Herkemij

    FinancialPerformance2012 MichelCup

    BusinessUpdate Michiel Herkemij

    Outlook MichelCup

    AgendaAgenda

    3

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    Progress

    Update

    Progress

    Update

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    KeyMilestonesKeyMilestones

    Spinoffsuccessfullycompleted

    OfficiallistingEuronextAmsterdamsinceJuly9

    AEXindexinclusiontobeconfirmedinSeptember

    MovetonewheadquartersinAmsterdamcompleted

    5

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    CompletionoftheBoardofDirectorsCompletionoftheBoardofDirectors

    FinalnomineesfortheBoard

    GeraldinePicaud

    CFOofEssilor InternationalSA

    FormerCFOVolcafe (ED&FManGroup)

    RobZwartendijk

    RetiredPresidentandCEOAholdUSA

    HeldseveralboardmembershipsatlargeDutchmultinationals,

    includingmorethan10yearsaschairmanatNumico

    UponapprovalbytheAGMonNovember28,

    theBoardwillbecomplete

    6

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    UpdateonBrazilUpdateonBrazil

    AccountingirregularitiesinBrazilreportedonAugust1

    Internalinvestigationlargelycompleted

    Nomaterialnewfindingsorfinancialimpactidentified

    Limitedcashoutflowexpected

    Allnecessarymeasureshavebeenidentified;

    implementationofremedialmeasuresstarted

    7

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    Strengthening theOrganization:

    ActionsTaken

    Strengthening theOrganization:

    ActionsTaken Makingtheorganizationsimplerandmorecommercially

    driven

    BeginningchangesbelowExCo level

    30%ofGMsinnewposition

    MDcategoryteamsinstalled

    Centralsalesteamforcategorymanagement

    Out

    of

    Home:

    Simplification

    and

    streamlining

    Creatingopenandperformancedrivenculture

    8

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    Financial

    Performance

    2012

    Financial

    Performance

    2012MichelCupMichelCup

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    FinancialHighlightsFY2012FinancialHighlightsFY2012

    Totalsegmentsalesup9.5%*;reportedsalesup7.6%

    Strongunderlyingvolumereboundof+1.2%inQ4comparedto(4.4)%inQ3

    Underlying

    EBIT

    margin

    relatively

    stable

    at

    12.3%

    Costsavingsprogramswellontrack

    NormalizedEPSat 0.45

    Operatingworkingcapitalimproved220bps

    10

    *Onalikeforlikebasis(excludingforeignexchangeandscopeeffects)Adjusted,underlyingandnormalizedarenonIFRSfinancialmeasures.SeeourreconciliationtothemostdirectlycomparableIFRSmeasuresinourpressrelease,releasedatedAugust28,2012.

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    Healthy SalesGrowth DevelopmentHealthy SalesGrowth Development

    11*onalikeforlikebasis(excludingforeignexchange&scopeeffects)

    Q1 Q2 Q3 Q4 FY2012

    Reportedsalesgrowth 11.0 12.2 5.5 (1.0) 7.1

    Green

    coffee

    export 14.2 13.7 (36.0) (71.1) (25.0)

    Segmentsalesgrowth 10.9 12.1 9.0 6.5 9.5

    %vs LY*

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    StrongReboundinUnderlying

    VolumeGrowthinQ4

    StrongReboundinUnderlying

    VolumeGrowthinQ4

    12

    Q1 Q2 Q3 Q4 FY2012

    Totalvolume (4.9) (7.3) (8.1) 0.3 (5.0)

    French

    private

    label (1.4) (1.3) (1.4) (0.9) (1.2)

    Thailandflooding (2.4) (2.3) (1.2)

    Underlyingvolumegrowth (3.5) (3.6) (4.4) 1.2 (2.6)

    *onalikeforlikebasis(excludingforeignexchange&scopeeffects)

    %vs LY*

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    VolumesarePickingUpwhilePriceand

    MixareDecreasing

    VolumesarePickingUpwhilePriceand

    MixareDecreasing

    13

    Q1 Q2 Q3 Q4 FY2012

    Volume (4.9) (7.3) (8.1) 0.3 (5.0)

    Price 13.0 13.3 10.6 7.6 11.1

    Mix/Other 2.8 6.2 6.6 (1.4) 3.4

    Segmentsalesgrowth 10.9 12.1 9.0 6.5 9.5

    *onalikeforlikebasis(excludingforeignexchange&scopeeffects)

    %vs LY*

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    SalestoAdjustedEBITSalestoAdjustedEBIT

    14

    mln

    FY2011 FY2012 %vLY

    Sales 2,595 2,793 7.6%

    Grossprofit 977 1,008 3.2%

    Grossprofitmargin 37.6% 36.1% (150)bps

    A&P (138) (143) 3.6%

    A&Pasa% ofsales 5.3% 5.1% (20)bps

    OtherSG&A (486) (543) 11.7%

    AdjustedEBIT 354* 321 (9.1)%

    AdjustedEBITmargin 13.6% 11.5% (210)bps

    * 363mln and14%adjustedEBITmarginexcludingBrazilrestatements

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    AdjustedEBITtoUnderlyingEBITAdjustedEBITtoUnderlyingEBIT

    15

    FY2011 FY2012

    AdjustedEBIT 354 321

    Strandedcosts (30) NA

    Additional nonallocated costs (10) NA

    Green coffeeexport (17) (6)

    OtheritemsBrazil 2 11

    UnderlyingEBIT 299 326

    UnderlyingEBITmargin 12.4% 12.3%

    IFRS mln

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    FinancialReview RetailWesternEuropeFinancialReview RetailWesternEurope

    16

    FY2011 FY2012 %vLY*

    Sales 1,125 1,264 11.7%

    AdjustedEBIT 218 210

    AdjustedEBITmargin 19.4% 16.6% (260)bps

    IFRS mln

    *onalikeforlikebasis(excludingforeignexchange&scopeeffects)

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    FinancialReview OutofHomeFinancialReview OutofHome

    18

    FY2011 FY2012 %vLY*

    Sales 634 637 (0.3)%

    AdjustedEBIT 110 100

    AdjustedEBITmargin 17.3% 15.7% (150)bps

    IFRS mln

    *onalikeforlikebasis(excludingforeignexchange&scopeeffects)

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    HigherotherSG&ALargelydueto

    Stand

    Alone

    Impact

    HigherotherSG&ALargelydueto

    Stand

    Alone

    Impact

    Other

    SG&A

    FY

    2011 (486)

    Strandedcosts (30)

    Additionalnonallocatedcosts (10)

    Acquisition impact (8)

    Others (9)

    OtherSG&AFY2012 (543)

    mln

    19

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    CostSavingsProgramsareWellonTrackCostSavingsProgramsareWellonTrack

    Announced 55 75mln ofsavingsbyFY15

    Additionalsavingsidentified;savingsbyFY15willbeat

    thehigherendoftherange

    Expecttosave 25 30mln inFY13

    20

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    P&LExplainedP&LExplained

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    22

    NormalizedEPSat 0.45NormalizedEPSat 0.45

    FY2011 FY2012

    AdjustedEBIT 354 321

    Shareofprofitfromassociates 2 0

    Unusualitems (32) (221)

    Netfinanceincome 47 150

    Tax (103) (132)

    Profit 267 118

    Normalizedprofitfortheperiod NA 267

    NormalizedEPS() NA 0.45

    Averagesharesoutstanding(mln) NA 595

    mln

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    UnusualItemsUnusualItems

    Unusualitemsamountto (221)mln andinclude:

    Spinrelateditems

    Restructuring

    TerminationcostsrelatedtopriorSenseocontractPhilips

    Newbusinessmodel

    Unusualitems expectedtoamountto(55) (65)mln

    in FY13

    23

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    UpdateFinancialImpactBrazilian

    Operations

    UpdateFinancialImpactBrazilian

    Operations Internalinvestigationhasnowbeenlargelycompleted

    Noadditionalnewfindings

    Impactrestatements*onprofit:

    PreH1FY12 (34)mln

    H1FY12 (3)mln

    ImpactonprofitH2FY12

    Otheritems (14)mln

    Taxprovision (30)mln

    TotalimpactShareholdersEquitynotexpectedtoexceedtherangeof 85 95mln

    24*RestatementsofhistoricalfinancialcarveoutcombinedfinancialstatementsasreportedintheF1/prospectus

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    Business

    UpdateBusiness

    Update

    Michiel HerkemijMichiel Herkemij

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    TheTransformationBeginsTheTransformationBegins

    26

    YearIII:Harvesting

    Innovation

    programat

    cruisingspeed

    Accelerationof

    topandbottom

    linegrowth

    Innovationsin

    allcategories

    Investinbrands

    YearI:

    SeedlingYearII:

    Flowering

    Firstinnovations

    RelaunchSenseo

    Launch

    cost

    saving

    programs

    Startworking

    capitalreduction

    Organization

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    Netherlands:

    Market

    Share

    Continues

    Upward

    Trend

    Netherlands:

    Market

    Share

    Continues

    Upward

    Trend

    Nielsendataexcludinginstants

    (valueshare%)

    27

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    France:

    Consistent

    Market

    Share

    Gains

    France:

    Consistent

    Market

    Share

    Gains

    Nielsendataexcludinginstants

    (valueshare%)

    28

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    Spain:

    Market

    Share

    Stabilizes

    at

    Record

    Levels

    Spain:

    Market

    Share

    Stabilizes

    at

    Record

    Levels

    Nielsendataexcludinginstants

    (valueshare%)

    29

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    ConsumerPricesStablein

    Q4

    versus

    Q3

    FY

    12

    ConsumerPricesStablein

    Q4

    versus

    Q3

    FY

    12

    FY12

    Netherlands France Spain

    Q4vs.Q3(Index) 106 99 100

    30

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    PriceDistanceversusKeyCompetitors

    Virtually

    Unchanged

    PriceDistanceversusKeyCompetitors

    Virtually

    Unchanged

    Q3 Q4 Q3 Q4 Q3 Q4

    Keycompetitor(Index) 120 120 86 88

    Privatelabel(Index) 89 85 75 77 51 52

    31

    Netherlands France Spain

    h l d & d ih l d & d i

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    NetherlandsRoast&GroundPremium

    Launch

    Continues

    Good

    Performance

    NetherlandsRoast&GroundPremium

    Launch

    Continues

    Good

    Performance

    Volume*(indexed) Marketshare Q412 Differencevs.LY

    Premium 105 5.2% +0.2%

    Base 102 57.1% +0.3%

    Total

    R&G102 62.3% +0.5%

    *DatathroughJune30th 32

    h l d hh l d h

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    NetherlandsR&GPremiumInnovationhas

    Helped

    to

    Reverse

    Downward

    Trend

    NetherlandsR&GPremiumInnovationhas

    Helped

    to

    Reverse

    Downward

    Trend

    CY2009 CY2010 CY2011 2012*

    R&Gvolumegrowth(%vLY) (2)% (3)% (4)% +2%

    *Sincelaunch 33

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    Roast&GroundRollOutStartingRoast&GroundRollOutStarting

    Belgium

    Brazil

    September2012

    June2012

    Mainstreamrange Premiumrange

    34

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    CapsulesContinuetoProgressVeryWellCapsulesContinuetoProgressVeryWell

    FY12 vLY

    NetSales 112mln +142%

    France Spain NL Belgium

    EstimatedMarketShareof

    Nespresso Capsules*10% 25% 13% 7%

    *Companyestimates 35

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    Country LaunchDate

    Netherlands July August

    Germany July August

    Belgium August August

    France August September

    Spain September September

    Brazil TBD October

    RelaunchOnTrackRelaunchOnTrack

    36

    SaristaSarista

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    Sarista

    October

    Launch

    in

    the

    Netherlands

    Sarista

    October

    Launch

    in

    the

    Netherlands

    37

    O t f HO t f H

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    OutofHome:

    AFirstStepTowardsProfitableGrowth

    OutofHome:

    AFirstStepTowardsProfitableGrowth

    Drivetopline:

    Broadenproductoffering

    Improveproductquality

    Consistent

    branding

    with

    retail

    Increaseinnovationrate

    Improveefficiency

    Salesforceeffectiveness

    Streamlineorganization

    Simplify

    processes

    FocusonNetherlands,representingmorethan50%ofOOHbusiness

    RestructuringannouncedJuly1,

    7%ofworkforceaffectedwithanannualsavingof 5mln

    38

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    Outlook

    2013

    Outlook

    2013

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    GreenCoffeeCoverageFY2013GreenCoffeeCoverageFY2013

    40Totalbuying 6mln bagsexcludinggreencoffeeexport

    67% 64%

    24%17%

    ArabicaEurope RobustaEurope ArabicaBrazil RobustaBrazil

    %covered

    %oftotal buying 35% 28% 12% 27%

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    VirtuousCircleofGrowthVirtuousCircleofGrowth

    LowergreencoffeepricesandFit4Growthsavingswill

    fuelmargins

    Partofmargintailwindwillbereinvestedbackintothe

    business

    Productqualityimprovements Marketinginvestments

    Speeduprolloutinnovation

    41

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    42

    Outlook2013Outlook2013

    +3%to+5%

    +150to+200bps

    Salesgrowth*Salesgrowth*

    Underlying EBIT

    margin improvement*

    Underlying EBIT

    margin improvement*

    *Onalikeforlikebasis,excludinggreencoffeeexport

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    DividendDividend

    Intentiontopayout25%ofnormalizednetprofitoffiscal

    year2013*

    IntentiontopayaninterimdividendinAugust/September

    2013

    Thecompanyhasnointentiontopayanadditionaldividend

    overFY2012asaresultofthespinoffandthespecial

    dividendpaidendofJune2012.

    *Fiscal2013:July1 2012 December31 2013 43

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    Q&AQ&A

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    AppendixAppendix

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    UpcomingEventsUpcomingEvents

    Annualreport/20F Oct.10,2012

    Q113Tradingupdate Oct.23,2012

    AGM Nov.28,2012

    H1FY13Results EndofFeb.2013

    46

    i i l i All di i l i All d

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    FinancialReview NonAllocatedFinancialReview NonAllocated

    47

    FY2011 FY2012

    Salesgreen coffeeexport 187 135

    EBITgreen coffeeexport 17 6

    Nonallocated costs (33) (43)

    AdjustedEBIT (16) (37)

    IFRS mln

    N Fi IN Fi I

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    NetFinanceIncomeNetFinanceIncome

    FY2011 FY2012

    Interestexpense (21) (18)

    Interestincome 20 22

    Netforeignexchangegain/(loss) (41) 45

    Changeinfairvaluederivative

    instruments 17 (9)

    Pensionfinanceincome 27 38

    InterestincomeonloanstoSaraLee 45 72

    Totalnetfinanceincome 47 150

    48

    B l Sh tB l Sh t

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    BalanceSheetBalanceSheet

    mln

    49

    Assets EquityandLiabilities

    Equity 312

    Property,plantandequipment 377 Borrowings 529

    Goodwillandotherintangibleassets 387 Retirementbenefitobligations 108

    Othernoncurrentassets 282 Provisions 62

    Othernoncurrentliabilities 113

    Noncurrentassets 1,046 Noncurrentliabilities 812

    Inventories 404 Borrowings 28

    Tradeandotherreceivables 448 Tradeandotherpayables 632

    Cashandcashequivalents 222 Incometaxespayables 270

    Provisions 66

    Currentassets 1,074 Currentliabilities 996

    Totalassets 2,120 Totalequityandliabilities 2,120

    OperatingWorkingCapitalImprovedOperatingWorkingCapitalImproved

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    FY2011 FY2012

    Inventories 437 404

    TradeReceivables 253 275

    TradePayables (265) (282)

    Operatingworkingcapital 425 397

    %oftotalsales 16.4%* 14.2%

    p g g p p

    220

    bps

    versus

    2011

    p g g p p

    220

    bps

    versus

    2011

    50

    IFRS mln

    *BeforerestatementofBrazil18.3%,2012reflectsBraziladjustment

    Adjustments Brazil H1 FY 12Adjustments Brazil H1 FY 12

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    AdjustmentsBrazilH1FY12AdjustmentsBrazilH1FY12

    H12012*H12012

    Brazil

    Total

    restated

    Sales 1,387 1,387

    Grossprofit 509 (3) 506

    A&Pandother SG&A (340) (1) (341)

    AdjustedEBIT 169 (4) 165

    Incometax (101) 1 (100)

    Profitfortheyear 71 (3) 68

    51*AsreportedintheF1/prospectus

    Adjustments Brazil FY 11Adjustments Brazil FY 11

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    AdjustmentsBrazilFY11AdjustmentsBrazilFY11

    FY2011*FY2011

    Brazil

    Total

    restated

    Sales 2,602 (6) 2,595

    Grossprofit 985 (8) 977

    A&Pandother SG&A (621) (2) (623)

    AdjustedEBIT 363 (9) 354

    Incometax (104) 1 (103)

    Profitfortheyear 276 (9) 267

    52*AsreportedintheF1/prospectus