Define Your Enterprise

Mobility Strategy Richard Campitelli, Global Vice President Mobile Services, SAP @SAPMobile

November 13, 2012

© 2012 SAP AG. All rights reserved. 2

Systems of engagement . . . and the urgency of mobility

Empowering people

Enabled by smartphones,

tablets, and smart products

Focus on in-the-moment

tasks and decisions

New user experiences

with personalized context

Leveraging social and cloud

Short, rapid release

cycles

Systems of engagement touch people

Systems of record host processes

ERP packages and large databases

Employee focus

Transaction-based core business processes

Long development and deployment cycles

Smart products

Customers Partners

Employees

Forrester Research

© 2012 SAP AG. All rights reserved. 3

Strategy is the top challenge for enterprises going mobile A comprehensive mobile strategy is key for success

IDG Research poll 2012 and White Paper, Mobile in the Enterprise: The Gap between Expectations and Expertise (http://www.sap.com/mobileCIO), Enterprise Mobility Exchange and

Yankee Group 2012 http://maps.yankeegroup.com/ygapp/content/08ce8e7f1f1a4d1587bd11015137e061/54/DAILYINSIGHT/0)

Enterprises say developing a mobile strategy is their top mobility challenge

© 2012 SAP AG. All rights reserved. 4

Enhance your use cases Endless opportunities

Business leaders Virtual boardroom on a tablet

Managers Approve travel, leave, expenses

Knowledge workers Communicate and collaborate

Marketers Execute campaigns

Sales Close faster with instant access

Plant operators Track assets, work orders, and inventory

Warehouse staff Eliminate manual steps in receiving

and shipping

Field technicians Eliminate failed calls

Partners Eliminate lag in supply/demand chain

Consumers Engage and transact with new generation

© 2012 SAP AG. All rights reserved. 5

Use case–driven approach to an enterprise mobility strategy Best practices from SAP Services

Enhance use cases

People-centric and use

case–driven approach

Risk and security Identify and assess

risks to define a

security concept

Leverage SAP’s

experience in securing

your mobile infrastructure

Governance and

transformation

Benefit from our lessons

learned and best practices –

SAP runs SAP

Define mobile CoE to

manage transformation of

business, people and skills

Analyze

business value

Capitalize on SAP Value

Engineering approach based on

industry benchmarking

TCO and value analysis for

a strategic business case

Derive architecture

Driven by SAP architecture and

market-leading product portfolio

Design platform and

application architecture

incl. backend integration

Fueled by SAP industry and process library

Business process impact Define business opportunity with mobile to

understand impact on business process

DONG Energy

Mobility platform and strategy Jan Staack, Lead IT Architect - Business Partnering & Enterprise Architecture, Dong Energy

November 13, 2012

© 2012 SAP AG. All rights reserved. 7

DONG Energy – one of the leading energy groups

in Northern Europe

Our business is based on procuring,

producing, distributing and trading in

energy and related products in

Northern Europe.

We have approximately

6,000 employees and generated

DKK 57 billion (EUR 7.6 billion)

in revenue in 2011.

Exploration and production

Wind power

Thermal power

Energy markets

Sales and distribution

© 2012 SAP AG. All rights reserved. 8

Requirements for wind turbine mobile maintenance

Work order Check list

Service

manual

Time

reg

Work order

completed with

maintenance data

© 2012 SAP AG. All rights reserved. 9

TCO of a mobile platform

0,0

20,0

40,0

60,0

80,0

100,0

120,0

140,0

160,0

Sales Service Logistics Warehouse

% T

CO

Capex

Stand Alone Application MEAP Application

0,0

20,0

40,0

60,0

80,0

100,0

120,0

140,0

160,0

180,0

200,0

Sales Service Logistics Warehouse

% T

CO

Opex

Stand Alone Application MEAP Application

Key areas of savings with MEAP

Only one integration platform has to be

established, tested and operated – one shared

mobile middleware setup for all mobile apps

The CAPEX for sales and service are lower –

can share the same environment

Decreased efforts for application support and

applications enhancements – apps can share

common components

Increase economy of scale and cost – same

set of skills for support and changes independent

of app; eases outsourcing of MEAP

© 2012 SAP AG. All rights reserved. 10

The selection of a mobile platform for DONG Energy

(IT2GO)

Mobile strategy

Mobile solution guideline

Technical road map for mobility

Four key areas to address

© 2012 SAP AG. All rights reserved. 11

Mobile POC location finder

Thank you

Contact information:

Richard Campitelli

Head Global Mobile Services

Follow @SAPMobile on Twitter

© 2012 SAP AG. All rights reserved. 13

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