decker bullock sotheby's international realty advantage
DESCRIPTION
Decker Bullock Sotheby’s International Realty offers unparalleled marketing and global exposure. Discover the many reasons sophisticated sellers select our firm to list and sell their homes in Marin and throughout the San Francisco Bay Area.TRANSCRIPT
Only One True International Real Estate Brand | 1
In a Time of Global Communications
and Global Markets,There is Only One True
International Real Estate Brand
Margaret Monaco415.608.2120
2 | Only One True International Real Estate Brand
S U P E R I O R L O C A L P R E S E N C E
2 | Only One True International Real Estate Brand
Only One True International Real Estate Brand | 3
Our Superior Local Presence. Decker Bullock Sotheby’s International
Realty offers the premier real estate
experience in Marin and the greater
San Francisco Bay area. We have listed
and sold the pre-eminent properties
in our market for more than 20 years,
connecting our sellers with qualified
buyers from our local area and around
the world.
Only One True International Real Estate Brand | 3
4 | Only One True International Real Estate Brand
We have unprecedented global reach that results in attracting more international and well qualified buyers because we offer:
• The premiere brand in Luxury Real Estate
• More countries served, nearly 600 offices
• More listings at all price points
• Greater volume of luxury properties
• More impressions on major websites like nytimes.com and wsj.com
• More buyer traffic on sothebysrealty.com
U N P R E C E D E N T E D G LO B A L R E AC H
4 | Only One True International Real Estate Brand
Only One True International Real Estate Brand | 5
50
40
30
20
10
0
No. of Countries
Decker BullockSotheby’s
InternationalRealty
Christies—Pacific Union
LuxuryPortfolio—Alain Pinel, McGuire,
Frank Howard Allen
sothebysrealty.com
luxuryportfolio.com
christiesrealestate.com
Based on Office Search March 23, 2012
6 | Only One True International Real Estate Brand
HIGHER WEB TRAFFIC
Only One True International Real Estate Brand | 7
HIGHER WEB TRAFFIC
Total Unique Visitors – approx. 3,850,000
Average Monthly Visits – approx. 462,000
Total Visits – approx. 5,550,000
Average Minutes per Visit – approx. 12:45
Total Pageviews – approx. 50,753,000
Average Monthly Pageviews – approx. 4,230,000
Visitors from Outside the US – approx. 38%
50,000
40,000
70,000
60,000
30,000
20,000
10,000
0
Unique Visitors per MonthWeb Traffic
Decker BullockSotheby’s
InternationalRealty
Pacific Union Alain Pinel, McGuire,
Frank Howard Allen
sothebysrealty.com
luxuryportfolio.com
christiesrealestate.com
Source:A representative viewfrom compete.com
8 | Only One True International Real Estate Brand
ACHIEVING THE HIGHEST PRICESFOR OUR CLIENT’S HOMES
The most sophisticated buyers and sellers in Marin consistently choose to work with Decker Bullock Sotheby’s International Realty. Our clients at all price points want to achieve the highest price for their home and we consistently rank #1 for Home Sales by price point.
Only One True International Real Estate Brand | 9
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
$1,600,000
$1,800,000
$2,000,000
DeckerBullock
SIR
FirstMarinRealty
PacificUnion
AlainPinel
FrankHoward
Allen
McGuireRE
ColdwellBanker
RE
Bradley RE
ReMaxGold
$1,9
58,7
00
$1,3
01,1
00
$1,1
87,5
00
$960
,500
$943
,800
$801
,500
$676
,100
$569
,100$8
05,9
00
ACHIEVING THE HIGHEST PRICESFOR OUR CLIENT’S HOMES
Average Price of Homes Sold In Marin in 2011, by Broker Twelve months of data from BAREIS MLS, as of 2012
10 | Only One True International Real Estate Brand
Decker BullockSotheby’s
InternationalRealty
Alain Pinel, McGuire,
Frank Howard Allen
Pacific Union
sothebysrealty.com
luxuryportfolio.com
christiesrealestate.com
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
22,000
24,000
26,000
28,000
30,000
27,276
12,030
6,476
DOMINATING THE MARKET UNDER $3 MILLION
In Marin County 98% of homes sold are under $3 million. In that price-point sothebysrealty.com has double the number of listings as luxuryportfolio.com (Frank Howard Allen, Alain Pinel and McGuire’s marketing association) and 4 times the number of listings as christiesrealestate.com (Pacific Union’s marketing association). Our clients want their homes showcased where they know qualified buyers will find them, on sothebysrealty.com.
Based on Listing Search March 23, 2012
Only One True International Real Estate Brand | 11Only One True International Real Estate Brand | 11Only One True International Real Estate Brand | 11
12 | Only One True International Real Estate Brand
Decker BullockSotheby’s
InternationalRealty
Alain Pinel, McGuire,
Frank Howard Allen
Pacific Union
sothebysrealty.com
luxuryportfolio.com
christiesrealestate.com
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
2,2002,189
1,781
1,341
DOMINATING THE MARKET FROM $3–5 MILLION
In Marin County only 2% of the homes sold are between $3-5million. In that price-point you need a specialist. On sothebysrealty.com there are 20% more listings than luxuryportfolio.com (Frank Howard Allen, Alain Pinel and McGuire’s marketing association) and 60% more listings than on christiesrealestate.com (Pacific Union’s marketing association). Our clients want their homes showcased where they know qualified buyers will find them, on sothebysrealty.com.
Based on Listing Search March 23, 2012
Only One True International Real Estate Brand | 13Only One True International Real Estate Brand | 13Only One True International Real Estate Brand | 13
14 | Only One True International Real Estate Brand
Decker BullockSotheby’s
InternationalRealty
Alain Pinel, McGuire,
Frank Howard Allen
Pacific Union
sothebysrealty.com
luxuryportfolio.com
christiesrealestate.com
0
100
200
300
400
500
600
700
800
900
1,000
1,100
1,200
1,300
1,400
1,5001,481
969 963
DOMINATING THE MARKET FROM $5 –10 MILLION
In Marin County less than 1% of homes sold are between $5-10 million. In that price-point you need a specialist. On sothebysrealty.com there are 50% more listings as there are both on luxuryportfolio.com (Frank Howard Allen, Alain Pinel and McGuire’s marketing association) and christiesrealestate.com (Pacific Union’s marketing association). Our clients want their homes showcased where they know qualified buyers will find them, on sothebysrealty.com.
Based on Listing Search March 23, 2012
Only One True International Real Estate Brand | 15Only One True International Real Estate Brand | 15Only One True International Real Estate Brand | 15
16 | Only One True International Real Estate Brand
Decker BullockSotheby’s
InternationalRealty
Alain Pinel, McGuire,
Frank Howard Allen
Pacific Union
sothebysrealty.com
christiesrealestate.com
luxuryportfolio.com
0
100
200
300
400
500
600
700
800
746
572
422
DEFINING THE MARKET OVER $10 MILLION
In Marin County last year, only 1 home sold over $10 Million and Decker Bullock Sotheby’s International Realty represented the Seller. The sothebysrealty.com website has 44% more listings than christiesrealestate.com (Pacific Union’s marketing a ssociation) and nearly double the number of listings on luxuryportfolio.com (Frank Howard Allen, Alain Pinel and McGuire’s marketing association).
Based on Listing Search March 23, 2012
Only One True International Real Estate Brand | 17Only One True International Real Estate Brand | 17Only One True International Real Estate Brand | 17
18 | Only One True International Real Estate Brand
Only One True International Real Estate Brand | 19
COMPREHENSIVE LISTING DISTRIBUTION
Our sellers can receive a property report with information on the view-ing and inquiry statistics on the major websites for their individual property.
Our qualified properties are distributed to major listing websites online such as: • Trulia • Zillow• Realtor.com • Yahoo• Wall Street Journal
20 | Only One True International Real Estate Brand
HIGHEST ONLINE VISIBILITY
Only One True International Real Estate Brand | 21
High Online Visibility in The Wall Street Journal, New York Times, BBC, and elsewhere.
• WSJ.com is estimated to deliver over 13 million impressions in 2012
• NYTimes.com is estimated to deliver 300 million impressions in 2012
• BBC.com is estimated to deliver 74 million impressions in 2012
22 | Only One True International Real Estate Brand22 | Only One True International Real Estate Brand
Only One True International Real Estate Brand | 23
FOCUS ON PHOTOGRAPHY
High quality photography is the most important part of marketing a home online. Properties with six or more photos receive 300 times more pages views than those with less.
24 | Only One True International Real Estate Brand
YOUTUBE.COM/SOTHEBYSREALTY
At 3 Billion Views Per Day,YouTube is:
• #1 video site
• 2nd largest search engine
• 3rd largest website in the world
• 60% of all video uploads are on YouTube
• 48 hours of video uploaded every minute
Visit us at youtube.com/sothebysrealty
Only One True International Real Estate Brand | 25
26 | Only One True International Real Estate Brand
• If Facebook was a country it would be the 3rd largest country in the world.
• 1 Billion tweets are posted each week on Twitter
• A new member joins LinkedIn every second
Only One True International Real Estate Brand | 27
Bring Something to the Conversation
Our Sotheby’s International Realty Facebook Fan and Twitter Pages have grown to include thousands of fans and followers from all over the globe who have joined in the conversation about the unique homes, extraordinary lives and lifestyles we represent. Facebook and Twitter are an essential part of how we tell our story and engage with those who value the unique.
SOCIAL MEDIA
28 | Only One True International Real Estate Brand
Only One True International Real Estate Brand | 29
SOTHEBY’S AUCTIONS
Over 200 years of marketing the world’s most valuable possessions.
Since the founding of the Sotheby’s Auction House in 1744, the Sotheby’s name has earned renown as a marketer of the world’s most valuable and prestigious possessions.
This reputation is built as much upon exceptional service to clients as on the notable art, antiques, jewelry and other holdings that pass through Sotheby’s offices around the world.
30 | Only One True International Real Estate Brand
EXTRAORDINARY OFFICES
Locations in 592 Cities Around the World—Now Open in Ross Valley!
Southern Marin Office
100 Tiburon Blvd.
Mill Valley, CA 94941
415.381.7300
Sausalito Office
211 Second St.
Sausalito, CA 94965
415.331.9000
Belvedere - Tiburon Office
1620 Tiburon Blvd.
Tiburon, CA 94920
415.435.0700
Ross Valley Office
189 Sir Francis Drake Blvd.
Greenbrae, CA 94904
415.461.7200
32 | Only One True International Real Estate Brand
MARGARET MONACO
Decker Bullock
Sotheby’s International Realty
189 Sir Francis Drake Blvd.
Greenbrae, CA, 94904
415.608.2120
DRE#: 00622076
Margaret Monaco is a co-founder of The “M & M” Team, which was
formed more than 23 years ago to better serve the needs of their
buyers and sellers. They have a seasoned team of service providers
including contractors, stagers, inspectors, and home improvement
specialists who make the buying and selling process a “smooth sailing”
experience for their clients. Their success and knowledge of the Marin
County real estate market comes from representing buyers and sellers
for more than 30 years, thus experiencing several “boom and bust”
cycles. By working as a team, they have been able to provide diversified
talents, top-notch service and powerful negotiating skills. They possess
an extensive understanding of the many unique communities in Marin;
their local landscape, activities and educational opportunities.
Both buyers and sellers benefit from working with The “M&M” Team.
The team excels in preparing and showcasing homes and they market
with dedication, enthusiasm and boundless energy. Their Brokers
Open Houses are well-attended “events” that generate multiple
showings. Buyers benefit from the team’s in-depth understanding of
market values, and their commitment to their clients has earned them
a place among the most respected Realtors in Marin County. They
consistently rank in the top 2% of all agents countywide. Their friendly
and caring personalities, coupled with their passion for the business
and community, are clearly recognized and appreciated by both buyers
and sellers alike, explaining why 90% of their business consists of repeat
clients and referrals. They are dedicated to maintaining professionalism
in the industry through continuing education and giving back to the
communities they represent.
Only One True International Real Estate Brand | 33
Margaret Monaco was born and raised on the East Coast, relocating to
Marin County after graduating from Adelphi University in New York.
She currently owns her home in the Baltimore Canyon neighborhood
of Larkspur, where she resides with her husband and her Australian
Shepherd, “Sophie.”
Business Affiliations
• Top Agent of Marin (TAN)
• Marin Platinum Group (MPG)
• Ross Valley Underground
• Women Realtors of Marin.
• Member of NAR (National Association of Realtors)
• Member of CAR (California Association of Realtors)
• Member of MAR (Marin Association of Realtors
Non-Profit Affiliations
• WildCare of Marin
• Best Friends
• The Lark Theatre
• Guide Dogs for the Blind
• The Marin Humane Society
• The Marine Mammal Center
• The Marin Conservation League
• Canal Alliance
• Ritter Center
34 | Only One True International Real Estate Brand
Presented by
Southern Marin Office
100 Tiburon Blvd.
Mill Valley, CA 94941
415.381.7300
Sausalito Office
211 Second St.
Sausalito, CA 94965
415.331.9000
Ross Valley Office
189 Sir Francis Drake Blvd.
Greenbrae, CA 94904
415.461.7200
Belvedere - Tiburon Office
1620 Tiburon Blvd.
Tiburon, CA 94920
415.435.0700
Margaret Monaco415.608.2120