december 2014 cparealtor news
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EALTOR NEWS VOL. 5 / ISSUE 12 DECEMBER 2014
EDUCATION ~ SERVICE ~ INTEGRITY
27642 Cashford Circle, Ste. 110 ~ Wesley Chapel, FL 33544 www.cparfl.com ~ Phone 813-406-6081 ~ Fax 813-712-2865 ~ [email protected]
PRESIDENT Toby Caroline Sun ‘n Fun Realty
PRESIDENT-ELECT Lynn Mooney
SouthShore Homes & Properties [email protected]
VICE PRESIDENT Dennis Derbes
Berkshire Hathaway Home Services [email protected]
SECRETARY Gerald Collings
SouthShore Homes & Properties [email protected]
TREASURER Vicki Derbes
Berkshire Hathaway Home Services [email protected]
PAST PRESIDENT Ed Anderson
Action 100 Realty [email protected]
DIRECTOR Dwight McDonald
International Realty Plus—Tampa Bay [email protected]
DIRECTOR Pete Rundel
Action 100 Realty [email protected]
DIRECTOR Louise Richardson
Pro-Active Realty [email protected]
DIRECTOR Patsy Peterman
Seagrass Realty [email protected]
DIRECTOR David Chen
Florida Capital Realty [email protected]
DECEMBER 2 New Member Orientation 10 am—1 pm, CPAR office 16 General Membership Meeting 11:30 am—1:30 pm, Pebble Creek Golf Club JANUARY 2015 6 CPAR-tee 5:30—7:30 pm, TBA 7 New Member Orientation 10 am—1 pm, CPAR office 8 General Membership Meeting 11:30 am—1:30 pm, TBA 21-25 Florida Realtors® Mid-Winter Business Meetings Renaissance Orlando Resort, Orlando FEBRUARY 5 New Member Orientation 10 am—1 pm, CPAR office 12 General Membership Meeting 11:30 am—1:30 pm, TBA MARCH 3 CPAR-tee 5:30—7:30 pm, TBA 5 New Member Orientation 10 am—1 pm, CPAR office 12 General Membership Meeting 11:30 am—1:30 pm, TBA APRIL 2 New Member Orientation 10 am—1 pm, CPAR office 9 General Membership Meeting 11:30 am—1:30 pm, TBA MAY 5 CPAR-tee 5:30—7:30 pm, TBA 7 New Member Orientation 10 am—1 pm, CPAR office 11-16 NAR Mid-Year Governance Meetings Washington, D.C. 14 General Membership Meeting 11:30 am—1:30 pm, TBA
JUNE 4 New Member Orientation 10 am—1 pm, CPAR office 11 General Membership Meeting 11:30 am—1:30 pm, TBA JULY 1 New Member Orientation 10 am—1 pm, CPAR office 9 General Membership Meeting 11:30 am—1:30 pm, TBA AUGUST 6 New Member Orientation 10 am—1 pm, CPAR office 10-11 NAR Leadership Summit Chicago, IL 13 General Membership Meeting 11:30 am—1:30 pm, TBA 19-23 FR Annual Conference & Expo Rosen Shingle Creek, Orlando SEPTEMBER 3 New Member Orientation 10 am—1 pm, CPAR office 10 General Membership Meeting 11:30 am—1:30 pm, TBA OCTOBER 1 New Member Orientation 10 am—1 pm, CPAR office 8 General Membership Meeting 11:30 am—1:30 pm, TBA NOVEMBER 5 New Member Orientation 10 am—1 pm, CPAR office 11-16 NAR Annual Conference & Expo San Diego, CA 12 General Membership Meeting 11:30 am—1:30 pm, TBA
what’s happening... December 2014 ~ November 2015
a word from the PREZ...
This is my last letter to you as your president. It has been a crazy, strange and challenging, but interesting journey throughout the year. We are proud of our accomplishments this year and we have made positive contributions to our industry. We care about our Members and this will not change.
We took the advice of the ever so popular phrase “OUT WITH THE OLD AND IN WITH THE NEW.” I want to thank each and every member that volunteered
so unselfishly of their time and energy. CPAR just would not be if not for them.
In light of the new standards imposed on us by the National Association of Realtors®, you chose to stand strong and work toward meeting those standards. We can and will stand our ground by being small but mighty.
We welcomed Vanessa Frost as our Association Executive who has brought exceptional talents to CPAR and is more accessible to our members by being available every week day.
We have an outline of what we still want to accomplish before June of 2015 and ask that you call Vanessa to volunteer some of your precious time to make this better for all the members. We want you to help us find the answers as we move on.
One of our most often-heard suggestions was to change our monthly meetings to a Central Pasco location. That was and continues to be the biggest challenge, as the ever growing Pasco County seems to have made a circle around Central Pasco as to adequate and affordable meeting locations. Trust me – several Board members as well as association members have scouted almost every restaurant, hotel, resort and office complex to solve this request. We found that they were either too small, too loud, not enough privacy, too pricy, or they didn’t serve food. We will continue to check out any new locations that are suggested.
Educational seminars/classes are another area that has been expanded. What would you like to know more about to expand your business? We can’t make additions to our programs if you keep your educational wishes a “secret.”
CPAR has established an aggressive Outreach program under the direction of Director Louise Richardson; a Member Appreciation event which included the Installation was held last month with the guidance of Ruth Peeples, and the event exceeded all expectations imagined; and the Meet ‘n Greet functions organized by Lynne Tonte are still being talked about. In 2015 there will be even more events to meet and greet and socialize and network.
It has been a great journey and an honor for me to have been able to serve as part of your Leadership. I have had great support from the 2014 Board and look forward to being the immediate Past President for 2015. I thank all of you for your support throughout this year and know that you will continue to help CPAR grow and support your new 2015 CPAR Board of Directors.
So, as this year ends – I bid farewell to you as your President and welcome Lynn Mooney as your 2015 President. She is awesome and a great leader. CPAR, with the 2015 Board and your continued support of meetings, educational classes and even the social events, will continue to be an Association of which you can be proud to be a member.
Thank you again for the great ride as your 2014 President!
I WISH EACH AND EVERY ONE OF YOU A VERY MERRY CHRISTMAS AND A HAPPY AND SAFE NEW YEAR! I’LL SEE YOU AT THE DECEMBER 16TH AWARDS AND CHRISTMAS EXCHANGE MEETING!
Your Prez, Toby
“It has been an honor to serve as your President”
Toby Caroline
October Board of Directors Meeting October 23, 2014 ~ Cheval Golf & Country Club
1. MOTION #1: Board will research computer back-up programs for CPAR office, not to exceed $10 per month. MOTION PASSED.
2. MOTION #2: CPAR Member Mike Williams will be allowed to work on CPAR’s Facebook page and postings to better promote CPAR. MOTION PASSED.
3. MOTION #3: Approve official YPN Group name as Young Professionals Network of Central Pasco Board of Realtors. MOTION PASSED.
Next BOD Meeting: Dec. 16 at Pebble Creek Golf Club
AE corner Please pay your 2015 Realtor® and Business Partner Dues
Vanessa Frost
Attention Members: Thank you for being a part of CPAR. Every one of you is a valuable asset to the continuing success and growth of this association. We hope that you will continue your membership with us in the new year.
Your 2015 dues are available to pay now. Realtors®: Please log into Realtor.org and click “Pay Dues” at the top right corner of the page. Primary and Secondary Realtor® dues must be paid by Dec. 31 to avoid late fees. Here is the Realtor® dues schedule:
Membership Dues Amount
Local Dues (Primary Membership) $75.00
Florida Realtors® Dues & Issues Advocacy $126.00
NAR Dues & Public Awareness Campaign Assessment $155.00
Realtor Party Action Committee Contribution* $15.00
Total Annual Dues $371.00
Local Dues (Secondary Membership) $75.00
* Voluntary Contribution
Business Partners: You may send a check to the CPAR office or pay online at the links below. If you are unsure if you are Primary or Secondary, email me at [email protected] and I will let you know. Here is the Business Partner Dues Schedule:
Membership Dues Amount
Primary Business Partner $90.00
Secondary Business Partner $35.00
Pay Primary Business Partner Dues Pay Secondary Business Partner Dues
Community Outreach Program
One of CPAR’s most recent endeavors is the formation of the Community Outreach Committee. This effort will focus attention on our organization as a viable, caring group of Realtors®. We currently have a group of hard-working, talented members to get this program kick-started. They are: Louise Richardson, Pro-Active Real Estate, Committee Chairperson; Toby Caroline, Sun ‘n Fun Realty; Ruth
Peeples, First American Title Insurance Company; Adam Jonas, Gulf Coast Executive Realty, Inc.; Vicki Derbes, Berkshire Hathaway Florida Properties Group. Our first project is the Food Drive for the benefit of Metropolitan Ministries. It is requested that a non-perishable item be brought to all CPAR functions through the end of 2014. We have a large barrel at the CPAR office for collecting these food items. We also have a number of smaller boxes available, and ask that members and brokers place one of these at their respective offices (contact Vanessa at [email protected] for info). The foods collected can then be brought to any CPAR function, or dropped off at the CPAR office; another option is to give it to one of the committee members. The point is-- No family should go hungry, ever. And in the spirit of the upcoming Holiday Season, no child should be hungry while opening that gift that came from the various toy collections. Our next project is the Angel Tree, under the direction of Vicki Derbes. We have many local families in need of help to have a nice Christmas, and we have angels available for whom you can shop. Please contact Vicki Derbes at 813-924-3191. In looking at 2015, we will have a group of 10 volunteers to help at the Trinity Café, located at 2081 N. Nebraska Ave., Tampa, near Columbus Drive. Ruth Peeples has set up this activity, and can be reached for details. There are three people already signed up, and we are asking for seven more volunteers from the Membership to spend just a couple of hours with this worthy cause. This will be on January 14, 2015, from 11:00 AM till about 1:15 PM. This will be some excellent PR for CPAR, and all volunteers will be recognized for their efforts. The Trinity Café website states, “The mission of Trinity Cafe is to restore a sense of dignity to the homeless and hungry while serving a nutritious meal. We faithfully treat all of God's children with acceptance, compassion, love and respect.” Ruth can be reached at [email protected]. Next, Toby Caroline will organize a merchandise and clothing drive for the benefit of Hospice. This will be during the month of February. Details on his will be announced at a later time. As you can see, we have these CPAR Community Outreach activities already in the works. We will need the help of the Membership to be able to make this a staple of CPAR’s position within the community. We welcome any suggestions from the Membership that will keep this endeavor interesting and fun. Send your suggestions for projects to [email protected].
The Community Outreach Committee in action (left to right): Louise Richardson, Pro-Active Real Estate; Toby Caroline, Sun ‘N Fun Realty; Adam Jonas, Gulf Coast Executive Realty, Inc.; Ruth Peeples, First American Title Insurance Company. (Not pictured: Vicki Derbes, Berkshire Hathaway Florida Properties Group)
Louise Richardson
welcome new CPAR members
Hallmark Title Rebecca Lynn Walker
Dennis Realty & Inv. Corp. Patricia Webster
BHHS Florida Properties Group
Vilma Lacorte
Coldwell Banker Advantage Team Realty Laurie McGill
Charles Rutenberg Realty
Bryant Gattos
Hotel Max Realty Rand Hunt, Broker
Terry Hatfield Kathleen Hatfield
RE/MAX Capital Realty
Kendall Bonner, Broker Irene DiCristina
Rodriguez & Stewart Realty
Tim Stewart, Broker Candace Stewart
Realtors®
Business Partners
CPAR’s 40th Birthday Party and Officer Installation was a Blast!
CPAR Vice President Dennis Derbes samples the yummy options at the chocolate fountain, sponsored by Lynne Tonte of National Property Inspections
November 18th was a very, very special event in the history of the Central Pasco Association of Realtors® - there was the celebration of CPAR’s 40th Birthday ~ Membership Appreciation ~ Installation of the 2015 Officers and Directors. Amid the more than 125 guests in attendance, there was the atmosphere of camaraderie and goodwill.
Lynn Mooney This would not have been possible without the support of our sponsors:
Gold Sponsor Shannon Damschen, incoming CPAR President Lynn Mooney and incoming WCR President April Gayle Gausman enter the event
Elite MFRMLS – Merri Jo Cowen
Platinum Embrace Home Loans – Tyler Cain and Scott Slone
First American Title – Ruth Peeples
Gold Ierna’s – Julie Rinaldi
National Property Inspections – Lynne Tonte Sandon Mortgage – Rick Sandon
Security National Mortgage – Ray Williams WCR Tampa Chapter – Shannon Damschen
Silver Centennial Bank – Nancy Pupello Eagle Mortgage – Karen Calhoun
Herbert H Landy Insurance – Joe Flynn Hillsborough Title – Joellyn Robles
iMortgage – Janalee Jones Market Prime Mortgage – John Farris
Mason Title – Mary Turner Peeples Maintenance Repairs – Ron Peeples
Prime Protection – Joed Hassani Rainbow International Restoration – Steve Dumas
Tampa Home Inspection – Bob Courtman Two Men and a Truck – Eugenia Parlow
We were honored to have the following join us in this very special event: Michael Bindman - President-Elect MFR; Merri Jo Cowen – CEO My Florida Regional; Shannon Damschen – President, WCR Tampa Chapter; April Gayle Gausman – 2015 President, WCR Tampa Chapter; Barbara Jordan – 2015 GTAR President; Susanna Madden – 2015 CRS Florida State Chapter President; Joe Perez – MFRMLS President; Sandy Streit – 2015 GTAR Treasurer; Vernon Taylor – 2014 D 6 FR Vice President
The 2015 Officers are sworn in by Florida Realtors® General Counsel Margy Grant
The Installation part of the evening included our Association Attorney, Mercedes Gonzalez-Hale, introducing our installing officer, Margy Grant, Interim CEO and Attorney for Florida Realtors®.
Your 2015 Leadership Team is: Lynn Mooney, President Dwight McDonald, President-Elect Dennis Derbes, Vice President Gerald Collings, Secretary Vicki Derbes, Treasurer Directors: Jack Buckley David Chen Patsy Peterman CPAR Attorney Mercedes Gonzalez-Hale with Lynn Mooney
Lori and Rick Sandon with CPAR past president Margie Bradley
Rachel Melendez, President-Elect Dwight McDonald, Angela Ellis
Guests try to get a hole in one, as Gold Sponsor Rick Sandon looks on
Silver Sponsor Nancy Pupello helps get the Chinese and Silent Auction tables ready for the event
Lynn Mooney with MFRMLS Elite Sponsors Michael Bindman and Merri Jo Cowen
Outgoing President Toby Caroline, Platinum Sponsor Ruth Peeples, Lynn Mooney
Please remember to say Thank You to our wonderful Event Committee: Toby Caroline, Vicki Derbes, Ruth Peeples, Patsy Peterman, Louise Richardson, Lynne Tonte, Jackie Wilson, and Vanessa Frost, Association Executive
Susanna Madden and Andrew Polk
Sandy Streit And Dick Mooney
April Gayle Gausman and Kathy Razzano The chocolate fountain table was very popular with guests!
Guests had a blast trying on new looks in the photo booth
CPAR Business Partner Spotlight
Nancy Pupello Brings Passion for Mortgage Lending to Centennial Bank.
Nancy Pupello (NMLS# 1206766) recently joined Centennial Bank’s mortgage team as mortgage loan originator. She brings over 40 years of experience in the banking and mortgage industry and has served in many managerial roles during her career.
Through Centennial’s mortgage department, Nancy offers a wide array of financing options including Conventional, FHA and VA loans. With the bank’s resources and Nancy’s knowledge and experience, she can help find the perfect loan for first time home buyers to those purchasing their dream home.
Nancy can also help explore refinancing options. Refinancing a current loan could provide more favorable rates and terms. Centennial customers may be able to refinance their existing loan with minimal documentation, using a special streamlined refinance option.
Nancy’s goal is to deliver the highest level of customer service from application through loan closing. She encourages customers to call anytime with questions because helping people with home
financing is her passion. Customers can visit Nancy at Centennial Bank’s Lutz Office at 23000 State Rd 54, email her at [email protected] or call 813-337-5123.
Centennial is a customer focused bank that provides a broad range of commercial and retail banking and related financial services to businesses, investors, individuals and municipalities. Centennial Bank prides itself on excellent customer service, convenience to our account holders and taking care of the communities in which they operate. Home BancShares, Inc., Centennial Bank’s holding company, is headquartered in Conway, Arkansas. Centennial Bank has locations in Arkansas, Alabama and Florida.
Nancy Pupello/Mortgage Loan Originator
NMLS# 1206766
Phone: 813-337-5123/Cell: 904-477-7011/Fax: 813-909-8573
Centennial Bank 23000 State Road 54, Lutz, Florida 33549
Web www.my100bank.com
Email: [email protected]
Code of Ethics Case
REALTORS® shall cooperate with other brokers except when coopera on is not in the client’s best interest. The obliga on to cooperate does not include the obliga on to share commissions, fees, or to otherwise compensate another broker.
Case #3‐10: Disclose Accepted Offers with unresolved Con ngencies (Adopted May, 2004.)
REALTOR® A listed Seller S’s house and placed the lis ng in the local associa on’s MLS. Within a ma er of days, REALTOR® X procured a full price offer from Buyer B. The offer specified that Buyer B’s offer was con ngent on the sale of Buyer B’s current home. Seller S, anxious to sell, accepted Buyer B’s offer but instructed REALTOR® A to con nue marke ng the property in hope that an offer that was not con ngent on the sale of an exis ng home would be made.
A week later, REALTOR® Q, another coopera ng broker working with an out‐of‐state transferee on a company‐paid visit, contacted REALTOR® A to arrange a showing of Seller S’s house for Buyer T. REALTOR® A contacted Seller S to advise him of the showing and then called REALTOR® Q to confirm that he and Buyer T could visit the property that evening. REALTOR® A said nothing about the previously‐accepted purchase offer.
REALTOR® Q showed the property to Buyer T that evening and Buyer T signed a purchase offer for the full listed price. REALTOR® Q le the purchase offer at REALTOR® A‘s office.
REALTOR® A informed Seller S about this second offer. At Seller S’s instruc on, Buyer B was informed of the second offer, and Buyer B waived the con ngency in his purchase offer. REALTOR® A then informed REALTOR® Q that Seller S and Buyer B intended to close on their contract and the property was not available for purchase by Buyer T.
REALTOR® Q, believing that REALTOR® A’s failure to disclose the existence of the accepted offer between Seller S and Buyer B at the me REALTOR® Q contacted REALTOR® A was in viola on of Ar cle 3 of the Code of Ethics, as interpreted by Standard of Prac ce 3‐6, filed an ethics complaint with the associa on of REALTORS®.
DECISION OF HEARING PANEL:
At the hearing called to consider the complaint, REALTOR® A defended his ac ons no ng that while Buyer B’s offer had been accepted by Seller S, it had been con ngent on the sale of Buyer B’s current home. It was possible that Buyer B, if faced with a second offer, could have elected to withdraw from the contract. REALTOR® A argued that con nuing to market the property and not making other brokers aware that the property was under contract promoted his client’s best interests by con nuing to a ract poten al buyers.
The Hearing Panel disagreed with REALTOR A’s jus fica on, poin ng to the specific wording of Standard of Prac ce 3‐6 which requires disclosure of accepted offers, including those with unresolved con ngencies. REALTOR® A was found in viola on of Ar cle 3.
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Published: 11/18/2014
It seems that every time you turn around, there's a slew of so called top apps that people claim to be "game changers." Well, as you may know, this is not always the case. Apps are supposed to make your job easier, but it seems that
most them are just another thing to keep up with. Homes.com's very own Joe Sesso knows a thing or two about the tools that can be truly valuable in the busy world of real estate. To help streamline your operations, better manage your business and help your clients enjoy their home, Sesso has created a list of the top apps that real estate professionals should be using and sharing in 2015.
1. Pro HDR (iOS, Android): Sharing high quality pictures is a key part of any successful content strategy, and Pro HDR is making this easier than ever. Whether it's the ability to capture multiple photos and combine them to form the perfect image or the sophisticated blending process that automatically adjusts your camera to apply the best exposure, Pro HDR is changing the photo editing game and it's being done right in the palm of your hand.
2. Storehouse: What is Storehouse? Simply put, it's visual storytelling at its finest. A picture might say a thousand words, but Storehouse has brought an entirely new meaning to this phrase. Clients want to know what you're all about, and with this innovative app, you can seamlessly combine photos and videos in a single location to create an eye grabbing collage that illustrates the story of your business like never before.
3. Phramed: Tired of having to switch back and forth between social networks to share the same picture? Phramed simplifies the process of posting to multiple platforms by allowing you to edit, combine and share the same picture(s) with all of your networks without ever having to leave the application. Have a new listing? Now you can snap a few photos of its unique features, add them all to a collage and instantly share them on Facebook, Instagram and Twitter, or even send direct texts to clients who may be looking for a new home!
4. GoPro App: There's been a lot of buzz around the multi-functional GoPro camera, and now there's an app that allows you to not only control what you are filming from your smartphone, but also to instantly share the footage you've collected with your social networks. Videos are in high demand in the real estate industry and with the GoPro app, you can now effortlessly share HD quality clips whenever and wherever you want.
5. Nest (iOS, Android): The home automation trend is evolving and Nest is leading the charge! Using Nest, homeowners can protect their home and cut down on energy costs right from their mobile device. From scheduling when you want the home to be heated or cooled throughout the day to receiving alerts when smoke or carbon monoxide is detected, Nest offers innovative ways to manage all aspects of a home, even when you're on the road. Consider providing this as a gift for your next client and they will be thinking of you every time they save money on their electric bill.
Continued on next page
15 Apps that Will Make Your Job Easier in 2015 By Jared Daniel on the Homes.com blog
Continued from previous page
6. Genius Scan: With all the paperwork that is involved with buying or selling a home, wouldn't it be nice to know that you always have everything you need? With Genius Scan you can store all of your important documents in a single location, upload new documents and share them with your clients on-the-go, or even expedite your expenditures as quickly as they come in without ever having to run back to the office.
7. Waze: You know how it goes, you're on the way to a meeting across town and your commute comes to a screeching halt because of a traffic jam or roadwork. Waze is a community based traffic application that pulls updates on real time road conditions from other users to provide you with the best route to get to your destination on time. Waze gives you the peace of mind in knowing that traffic won't keep you from getting where you need to go before you even leave the house!
8. Pebble: A smart watch that conveniently displays important updates from your smartphone.
9. IFTTT: Integrates activity from different apps to work simultaneously.
10. Carrot: A to-do list app that helps you prioritize tasks that need to be completed.
11. Mailtracker: Provides real time notifications about when your emails have been opened, what device they were opened on, how many times an email has been viewed and much more.
12. Cloze: Pulls relevant information about people that are important to your business from social media, email correspondences and other online resources all to a single location.
13. Dashlane: A password management and digital wallet security app that makes logging into websites and financial transactions on your mobile device a breeze.
14. KeyMe: Creates a digital copy of any key and stores it on your mobile device, which can later be used to order a new key in case you ever lose the original.
15. SlideBureau: Mobile presentation creation and sharing service with user-friendly functionality and unique design templates that can be shared on your iPad.
Bonus: Homes.com Commute Widget – Do clients frequently ask about how far a property is from their office building or a local shopping district? The Homes.com Commute Widget can be embedded into your website, so visitors who are interested in a particular listing can look up the estimated travel times to their most frequented locations.
Published: 11/16/2014
The fervor about marketing to Millennials peaked for me during the National Association of REALTORS® Convention in New Orleans last week. Surely you've seen some of the recent headlines: "Millennials could hold the key to housing recovery," "Millennials need to be wooed," "Insights about Millennials' path to home-ownership," etc. One of the seminars at NAR had this in its title: "Generating Referrals from Millennial Home Buyers." Say what? Try this headline: Millennials are broke. Yes, Millennials (a.k.a. Generation Y), those who ages range from about 19 to 38, may comprise the largest segment of the U.S. population at 86 million strong, but they don't have any money. They are student debt rich and cash poor. Worse, they don't make much either.
Millennial Malaise I was awakened by this fact by one of my favorite daily bloggers, economist Elliott Eisenberg, Ph.D. who pens a 70-word blog five days a week (see econ70.com). He shared these facts: ▪ In 2010, households headed by those under age 35, the Millennials, had median income of $37,600; now it's just $35,300 ▪ Worse, 41.4% of them have student loans, up from 33.6% in 2007 and 23.3% in 1998 ▪ Their student loan balances are up from $10,000 in 1988 to $17,300 in 2013 ▪ Moreover, just 38.6% hold equities, down from almost half in 2001 ▪ Their median net worth is a paltry $10,400 Re-read these numbers: Median income is $35,300 and median net worth is $10,400. If you do the mortgage math and assume all of their other monthly debt totals no more than $500, the maximum home the average Millennial can afford is about $87,000. That's why Millennials are renting or living in mom and dad's basement. The total student debt number in America is staggering: Over $1 trillion – that's $1,000,000,000,000 dollars, more than double what it was just 8 years ago. As demographer Peter Francese told Baron's, "These people have a mortgage and no house." And they are not just talking out loans, they are defaulting on them: Ten percent of all borrowers defaulted on their student loans in the most recent year available, the highest since 1995. That's going to kill a lot of credit scores for a very long time. "Hopefully, they are saving," said the NAR Chief Economist Lawrence Yu during his press conference last week, who also noted job creation will help them significantly. But half will still likely be renters. For those that want to buy, Yu also suggested that Millennials' boomer parents might foot the bill and buy their kids a home. That's a great theory, but if it does come to fruition, think about this: Who do you think will influence their home purchasing decision? The boomers, because it will be their money their kids will be using. When you dissect the Millennial market, you have to wonder why all the buzz about targeting Millennials as home buyers?
The Case for Boomers I think we are simply chasing the next shinny object instead of looking at the what's available to us now: Baby Boomers. Dissect the Boomer market and it will make you forget about Millennials for a very long time in terms of where your marketing should be focused today, tomorrow and the next several years: ▪ 80 million Boomers are ages 50 to 68 ▪ Next year, those aged 50 and older will comprise 45% of the US population ▪ The 55+ group has 75% of the wealth of America ▪ 50+ group has $2.4 trillion in annual income, or 42% of all after-tax income ▪ They outspend other generations by $400 billion a year ▪ They are going to be richer, much richer: We are on the verge of the greatest transfer of wealth in history as the Greatest Generation passes $12 trillion to the Boomers
The Bottom Line We're spending way too much time, energy and marketing dollars focusing on a market that isn't ready to buy any time soon, and more importantly, largely incapable of buying now: It will be years away for most, perhaps a decade for many. Yes, someday it will make sense to spend the majority of our marketing money targeting Millennial homebuyers. After all, when the Boomers pass on, Millennials are in line to inherit an estimated $37 trillion in their wealth. But that's a long ways away and the boomers have the dollars to spend on homes – that's plural – today. That's where most of our focus should be. At best, Millennials are a marginal market.
Millenial Marketing Madness by Kevin Hawkins on the WAV Group blog
Business Partners Thank you for your support!
Affordable Home Inspec on of Tampa Bay
Steve Whallen 813‐948‐4176
Darren Anderson 813‐996‐0604
Sara Allen 727‐526‐5338
Brian Arrighi 813‐251‐2921
Chris Black 813‐782‐1777
Doug Drozd 813‐949‐5131
Karen Calhoun 813‐966‐3081
Joseph Flynn 352‐350‐2477
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Julie Rinaldi 813‐948‐6355
James Ward, 813‐770‐8459 Jason Roux, 813‐787‐9590
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Mitchell Rothenberg 813‐632‐0550
Nancy Pupello 904‐477‐7011
Emerald Inspec on Service, LLC
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Rebecca Lynn Walker 813‐390‐0140
Law Offices of Mercedes Gonzalez Hale
Mercedes Gonzalez Hale 813‐973‐8900
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Jodie Wilson 863‐602‐3845
Lynne Tonte 813‐973‐2004
Tony Hedayat 813‐960‐7378
Sco Goldsborough 813‐363‐6745
Joed Hassani 813‐704‐0493
Steve Dumas 813‐907‐0503
Randy Mabry 727‐942‐9363
Ray Williams Mike Williams
Nathaniel Bi man 727‐724‐5438
Brian Finucane 813‐362‐8453
Lauria Grant III 813‐994‐1471
Tampa Home Inspec on
Bobb Courtman 813‐909‐9516
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Harold Sample 352‐458‐4635
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Business Partners Thank you for your support!
John Farris 813‐867‐4820
Michael Mar n 407‐878‐1238
Sco Smith 813‐748‐8008
Ron Peeples 813‐774‐2386
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Central Pasco Association of Realtors® 27642 Cashford Circle, Ste. 110 ~ Wesley Chapel, FL 33544
www.cparfl.com ~ Phone 813-406-6081 ~ Fax 813-712-2865 ~ [email protected]
Membership Dues & Fees CPAR 1 GTAR 2 EPAR 3 PRO 4 WPBOR 5
Local Dues (Primary Membership) $75.00 $120.00 $115.00 $168.00 $170.00
Florida Realtors® Dues & Issues Advocacy $126.00 $126.00 $126.00 $126.00 $126.00
NAR Dues & Public Awareness Campaign Assessment
$155.00 $155.00 $155.00 $155.00 $155.00
Total Annual Dues $356.00 $401.00 $396.00 $449.00 $451.00
Application Fee (Local) $75.00 $195.00 $110.00 $150.00 $250.00
Application Fee (Florida Realtors®) $30.00 $30.00 $30.00 $30.00 $30.00
Business Partner/Affiliate Dues (Primary Membership)
$90.00 $195.00 $150.00 $250.00 $250.00
1 Information obtained from CPAR 10/1/14 2 Information obtained from GTAR 10/14/14 3 Information obtained from EPAR 10/28/14
4 Information obtained from PRO 10/14/14 5 Information obtained from WPBOR 10/14/14
Did you know? NAR allows Local Board of Choice… Regardless of office location, Realtors® may join any local real estate association they choose.
~ My Florida Regional MLS membership
~ Supra Active Keys, eKeys, and Lockboxes
~ Professional Development Education and CE credits
~ Office convenient to North Tampa, New Tampa,
~ New Member Orientation
~ Social events for fun and networking
~ Public Advocacy
~ Community Service opportunities
CPAR offers the same benefits as other local real estate associations:
Wesley Chapel, and Land O’Lakes
Attention Brokers!
~ Fast start for new agents ~ Lower startup costs ~ Orientation for new agents ~ Low primary and secondary
dues for transferring brokers
Compare and Save!Compare and Save! CLICK HERE CLICK HERE
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