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De Beers AFC Sponsorship opportunities

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INTRODUCING DE BEERS AFC The De Beers Mining Co. was granted a permit to manufacture dynamite at a Somerset West site in 1900. Later, the De Beers Associated Football Club was started at a site near the factory. “The Dynamiters” as they became known throughout the country constituted that year, with the constitution’s clause 2 stating, “The club colours shall consist of a royal blue jersey, white shorts, royal blue stockings, with turnover containing 2 white stripes.” This still stands today, 111 years later. The club is thriving with over 450 players moving through the ranks, in age groups ranging from under 5 to over 45, including a ladies team, with 30 teams in total representing the club. This is a club with deep heritage – it is the oldest club in the Western Cape, and by comparison, it is 2 years older than England’s Chelsea Football and the same age as Spain’s Real Madrid. The football club was previously located at De Beers Avenue in Somerset West for over a century, and in October 2009 moved to a new multi million rand venue. This new venue incorporates a double-story club house, bar facilities and a coffee shop as well as 4 floodlit FIFA regulation football pitches. The new facilities are world class. To operate successfully and continue to achieve our objectives, De Beers needs sponsors. Please visit our web site at www.debeersafc.co.za for more about the facilities and club activities.

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THE MARKETING OPPORTUNITY As the oldest amateur football club in South Africa, De Beers AFC is built on a strong tradition of multi-racial sport. While there are many sports clubs that are predominantly race specific in the Western Cape, De Beers AFC has always fielded teams including members of all ethnic groups – and we are proud of that fact. Currently individuals from previously disadvantaged communities make up 30% of our juniors and 40% of our seniors. With training on Tuesday and Thursday evenings and matches on Saturdays, a membership of over 450 players, plus coaches, parents and the visiting teams with their supporters, means that De Beers AFC club is a hive of activity all week long, allowing ongoing exposure of the sponsor’s brand. The season runs from March to September each year. De Beers AFC plays in the CTTFA LFA, competing with the likes of Ajax, Vasco da Gama and Old Mutual, to mention only a few of the academies that we compete against. Our teams play away games at grounds throughout the Western Cape, including Camps Bay, Meadowridge, Bellville, Durbanville, Parow, Wynberg etc. This is great exposure for the club and for our sponsors, as your brand will be seen by members of communities from all over the Western Cape, across a fairly wide range of LSM’s.

1. De Beers AFC Website and Social Media Presence

Communication with our members and visiting teams is primarily done via updates on our web site. Members are reminded to visit the web site to be kept up to date with activities at De Beers AFC. We also use Facebook and twitter to communicate with members. These are great vehicles to market your business and products to our members.

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2. Our relationship with the DistrictMail

Our relationship with the District Mail is a long and rewarding one. It affords us the opportunity to publish match reports and supply action photos on the sports page of the District Mail, We have on many occasions made the back page of the newspaper (i.e.: the main page of the sports section). The DistrictMail is an award winning community newspaper, with a readership in exec of 55,000 people, serving the communities of Macassar, Somerset West, Strand and Gordon’s Bay for over 80 years. They are a weekly newspaper. Appearing every Thursday, they are the heartbeat of the Helderberg and have been a source of local news since 1928. De Beers AFC’s presence in the newspaper represents is a great opportunity for sponsors to promote their brand alongside that of De Beers AFC.

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3. Our Previously Disadvantaged Individual (PDI) Program You will be afforded the opportunity to participate in the PDI program. Selected previously disadvantaged players are sponsored by De Beers AFC by having their annual subscription fees paid by the club. Photo opportunities and an association with such a sound community investment program are available for sponsors. As sponsor, you will also be afforded the opportunity to participate in the PDI transport program. A huge problem faced by these children is that players from as young as 9 years old walk from local townships to the club on Tuesday’s and Thursday’s, often as far as 10 km’s and as late as 7pm in the evenings. Sponsorship is required to ensure the safe transport for these players. Branding and marketing opportunities in respect of this worthy cause will be developed with the sponsor, to ensure exposure is maximized.

CONCLUSION De Beers AFC is not only the oldest but one of the most successful amateur football clubs in the Western Cape, on and off the field. We are involved in football at grass roots level and have had success with many junior players moving on to play for academy clubs. Almost all our coaches and managers are unpaid volunteers and donate large amounts of time and often private funding to ensure the success of De Beers AFC. We manage the club with a strong management committee and tight financial governance. We receive no funding from any football governing bodies, municipality or government. To successfully operate a club of this size with its large facilities as well as maintain and further strengthen our vital investment in the upliftment of the previously disadvantaged local communities, we need sponsors, as player subscriptions and catering profits do not cover operating costs. My proposal to you is to review the different sponsorship opportunities on offer to see which option best suits your company’s needs. We do receive donations from sponsors that do not want to receive any advertising or mention of their donation. For these donations, we supply the donor with a detailed account of how their donation has been spent. For further information please contact me, Junaid Roopnarain on 084 716 7814 or on email at admin@debeersafc.co.za as we would welcome the opportunity to accommodate you.

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SPONSORSHIP OPPORTUNITY TIERS

1. TIER 1 – Main Club sponsor – opportunities = 1 Duration 1 year with 1st option to renew Cost: R 120,000.00.

• As the main sponsor, you will be afforded the opportunity to affix your company signage at the new clubhouse as well as naming rights to the field. Eg: Umbro Park and your company logo on the roof of De Beers AFC clubhouse. All design and production cost will obviously be for your account.

• The sponsor will be afforded the opportunity to embroider his logo, at his cost, on the right sleeve of all the team’s match jerseys. Right from Under 7 to Over 45 team jerseys.

• A sample 1st team 16 player jerseys will be presented to the sponsor for you to frame and display at your company’s offices.

• The sponsor’s logo and contact details will be loaded on the sponsors’ page on the De Beers AFC web site, with a description of the sponsor’s business.

• The sponsor’s logo will be displayed at the bottom of all email and social media correspondence.

• The sponsor’s name will be displayed in the bar area on the sponsors board.

• The sponsor’s popup banner or flag will be displayed alongside the A field on match days. Popup and banner to be supplied by the sponsor.

• As main sponsor you will receive 6 complementary seats at the annual De Beers AFC awards evening.

• As main sponsors you will receive a complementary 4-ball at the annual De Beers AFC golf day.

• 1 x advertising panel 1m high x 2m in length, in the middle of the A field facing the club house.(excluding production costs)

• A 5cm x 6cm Full Colour advert in the District Mail on the De Beers AFC sponsor page once a month. (Excluding add design costs).

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2. TIER 2 – 1st team sponsorship – opportunities = 1 Duration 1 year with 1st option to renew Cost: R 35,000.00 for the 1st year, with the following renewal costs: 2nd year R 28,000.00 the existing kit will be reused. 3rd year R 28,000.00 the existing kit will be reused.

Please note that the team kit remains the property of De Beers AFC

• The 1st team strip, both home and away, consists of two sets of 19 shirts and tops (the same kit will be used for all 3 years).

• The sponsor will be afforded the opportunity to embroider his logo, at his cost, on the front of the 1st team match jerseys. Embroidery at the sponsor’s cost.

• Each 1st team squad member (25 members) will receive a De Beers AFC Kit bag and Golf shirt. The sponsor will be afforded the opportunity to embroider his logo on the items at his cost.

• The sponsor’s name will be included in the naming of the “man of the match” match report that appears in the District Mail after every match, eg: “The Regent Insurance man of the match was…”

• A 1st team player 16 jersey will be presented to the sponsor for you to frame and display at your company’s offices.

• The Sponsor’s logo and contact details will be loaded on the sponsors’ page on the De Beers AFC web site.

• The sponsor’s name will be displayed in the bar area on the sponsors board.

• The sponsor’s popup banner or flag to be displayed alongside the A field on match days when the 1st team is playing at home. Popup and banner to be supplied by the sponsor.

• As 1st team sponsor you will receive 2 complementary seats at the annual De Beers AFC awards evening.

• As 1st team sponsor you will receive a complementary 4-ball at the annual De Beers AFC 1st team golf day.

3. TIER 3 – 1st team – adopt a player – opportunities = 13 Duration - 8 months. Cost: R 1,500.00 monthly.

De Beers AFC is a non-profit organization and does not pay its players or coaches. We have a situation at 1st team level that players require financial assistance to travel to and from the club as well as support their families. The “adopt a player program” is directed at the player, no funds go to the club. The idea is for the business to employ a player for the duration of the season. For an 8

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month period, by paying the player a salary of R 1,500.00 per month for as long as the player plays at 1st team level. The business should be able to deduct the full cost from tax, as a sort term contracted employee/ marketing cost. This has a huge impact on the performance of the 1st team and enables the club to attract player of a very high standard, as well as enabling aspiring players the opportunity to commit with the intention of possibly qualifying as an “adopt a player” program member.

4. TIER 4 – any team sponsorship – opportunities = 14 Duration - 1 year with 1st option to renew. Cost: R 5,000.00 for the 1st year, with the following renewal cost: 2nd year R 2,500.00 the existing kit will be reused. 3rd year R 2,500.00 the existing kit will be reused.

Please note that the team kit remains the property of De Beers AFC

• De Beers AFC team Jerseys (15 players + 1 G/K), shorts and socks will be purchased by the players. (the same kit will be used for all 3 years)

• The sponsor will be afforded the opportunity to embroider his logo, at his cost, on the front of the selected team match jerseys. Embroidery at the sponsors cost.

• A sample team player jersey will be presented to the sponsors that he can then frame and display in your company entrance.

• The Sponsors logo will be loaded on the sponsor’s page on the De Beers AFC web site

• The sponsor’s name displayed in the bar area on the sponsors board.

• The sponsor’s popup banner or flag to be displayed alongside the A field on match days. Popup and banner to be supplied by the sponsor.

5. TIER 5 – The referees sponsorship – opportunities = 1 Duration 1 year with 1st option to renew Cost: R 25,000.00 for the year. Please note that the referee’s kit remains the property of the referees representing De Beers AFC

• 10 sets of referee’s kit.

• 10 sets of referees tog bags and referees Golf shirts.

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• The sponsor will be afforded the opportunity to embroider his logo, on the left arm of the referee’s tops. Embroidery at the sponsors cost.

• A sample referees jersey, will be presented to the sponsors that he can then frame and display in your company entrance.

• The Sponsors logo will be loaded on the sponsor’s page on the De Beers AFC web site.

• The sponsor’s name displayed in the bar area on the sponsors board.

6. TIER 6 – Field advertising & sponsors page – opportunities = 10 Duration – monthly as long as the monthly fee is paid, payments due in advance. For monthly cost and an initial once off production cost please contact Junaid. Location: On the opposite side of the A field, between the A and B fields facing the Club house.

• 1 x advertising panel 1m high x 2m in length, facing the club house.

• The advertiser’s logo will be loaded on the sponsor’s page on the De Beers AFC web site.

• A 5cm x 6cm Full Colour advert in the District Mail on the De Beers AFC sponsor page once a month. (Excluding add design costs).

• The advertiser’s logo will be displayed in the bar area on the sponsors board.

Sample page only: