DCEO Peer ExchangeMay 4.2009

About Act On Energy™

Act On Energy refers to the energy-saving programs (both commercial and residential) available to customers of the Ameren Illinois Utilities.

Ameren Illinois Utilities has partnered with CSG to oversee their residential energy-efficiency programs.

Conservation Services Group (CSG) is a 25-year-old company that specializes in the design and implementation of energy-efficiency programs for public utilities across the U.S.

EE Residential & Commercial Budget & Goals

6/08 6/09 6/10 6/11

Budget (Million) $14 $29 $45 $60

Energy Savings (MWh) 77,000 155,000 235,000 315,000

Demand Reductions (MW)

5 10 15 20

Progress as of March ’09

OVERALL RESIDENTIAL PORTFOLIO

IndicatorNet MWh Actual

PYTDNet MWh

Goal PY08% Achieved

PY08

ENERGY SAVINGSActualPendingTotal

20,3186,094

26,412

--

17,166

118.36%35.50%

153.86%

Indicator Actual Costs PYTDBudget Goal

PY08% Spent PY08

INCENTIVE BUDGETActualPendingTotal

$826,186$255,752

$1081,938

--

$1,135,895

72.73%22.52%95.25%

Residential Lighting & Appliances

Program Descriptions:

Lighting Discounts and/or rebates for Energy

Star lighting and appliances Discounts on lighting available on Act

On EnergyTM website

Appliance Rebates Will work with mass merchandisers

such as Lowe’s, Menard’s and Home Depot

Lighting Program

Goals - 17,870 Net MWh or 133.3% of goal invoiced through MarchAdditional 4,773 Net MWh pending through March (will total 168.9% of

PY1 goal)

Program Highlights – 35 Lighting Clinics held as of end of MarchCurrently in 66 stores (Home Depot, Sam’s Club, Ace Hardware,

Menards, and Lowe’s)28% of products offered are specialty CFLs

Program Challenges –Possible leakage from coop/municipalities in our area – working on

downstate-wide lighting initiative with DCEO, Co-ops and Municipalities

Residential Appliance Recycling

Program Description Appliance recycling company (ARCA) runs program Incentive of $35 to homeowner for working refrigerator manufactured prior to 1993 Contractor sets appointments, picks up appliances, recycles and processes

incentive payments

Goals Pending orders from strong marketing campaign in January & February resulted in an additional 950 Net MWh by end of March 83% of PY1 goal (3071)

Program Highlights

ARCA recycling facility has been fully operational since October 2008.2009 marketing campaign generated 1,660 orders in MarchEarned media (Press release, TV, radio, newspaper) generated an additional orders61% of customers say they learned about the program through the bill insert

Program Challenges

Reaching PY1 goals is very achievable. As of end of April, we are projected to be at 106% of PY1 goals. Program year 2 goals of 14,390 will require more aggressive and expensive marketing

Appliance Recycling Program

Appliance Recycling Program

January ’09 bill insert

Goals

178 MWH or 23.4% of goal invoiced through March

The majority of projects have been In-unit, but Common Area projects are picking up

Projects completed and in “high-confidence” pipeline comprise over 75.5% of year one goals

Over 329 units in queue for In-unit program

Currently have 68 Common Area projects with funds reserved

Multi-family Program

Multifamily “Leave Behind”

Program information left behind for tenants after in-unit installations.

Home Energy Performance

Program launched in late January Have conducted 194 home energy audits through March Targeted mailing to customers with high energy usage profile Currently in the process of enhancing the personalized

energy audit reports so they only recommend updates and provide information to the homeowner based on each specific home’s inefficiencies

Financial Incentive Application complete Created online questionnaire to pre-qualify good home

energy audit candidates

Home Energy Performance Audit Brochure

Direct mail brochure sent to high usage customers

Geographic targeting will eventually include all AIU territories

Home Energy Performance Audit Brochure

Demand Response (E-Smart)

Program Design:

Free Programmable Thermostat

Free Installation

AIU cycles A/C during “critical periods”

June – September, 1-5 pm

Monday – Friday, no holidays

Limit of 15 events per year

DR plus kWh savings

Demand Response (E-Smart)

500 “Smart” Thermostats delivered April 7 Installation starting in May

Participation Agreement completed

Marketing material completed

Installers being recruited and trained

Initial launch in Peoria area

Subject to software implementation Ordered 2,500 more for PY2 5 MW goal per year

E-SmartTM Programmable Thermostat Brochure

Geographic direct mail targeting will begin in central Illinois

E-SmartTM Programmable Thermostat Brochure

High Efficiency Gas Furnaces

Materials sent to 350+ contractors 51 program allies signed up First incentive application received in April 7 incentive applications received to date Contractor feedback on furnace efficiency

standards 90/96 or slightly different

Energy Star New Construction

Positive Response from builder community First home builder association meeting on 3/25 in

Bloomington To date:

2 home shows

1 builder association meeting

47 builder contacts

18 builders signed up

5 enrolled homes

Ad for ENERGY STAR New Homes Program

Ad ran in Art & Society magazine, reaching 20,000 central Illinois readers

Program is being promoted state-wide

HVAC Diagnostic & Tune-Up and New Equipment

Launch date in May for new equipment

Above code replacements

Early retirement for existing units < 8 SEER

Incentive to move to 14 SEER replacements

for > 8 SEER

Targeting tune-up portion to heat pumps in PY2

Evaluation, Measurement and Verification Performing review of those programs with sufficient PY1 activity:

– Home Energy Performance

– Residential Appliance Recycling

– Residential Lighting & Appliance

– Residential Multifamily

Reviewing data collection activities

Verifying energy savings values that should be used to measure current assumed savings

Interviewing staff, customers and program allies

Performing Telephone surveys

– To determine customer behavior and drivers

• 350 CFL customers

• 70 Refrigerator/Freezer Recycling customers

Questions?