day 2 session 1 seo_revision 2

© LocSea™ Software Development Private Limited, www.locsea.com

Day 2 Session 1 SEO Revision 2By

LocSea™ Software Development Private LimitedGoogle Partner

www.LocSea.com

1. On-Page Optimization

Agenda

© LocSea™ Software Development Private Limited

On-Page Optimization – W3C Validation


On-Page Optimization – Canonicalization


301 Redirects1. Moved a site to new domain2. Links to Outdated URLs3. IP Redirects3. http://locsea.com, http://www.locsea.com

Preferred Domain1. Google Webmaster Tools Settings →

On-Page Optimization – Canonicalization


Remove Any Duplicate Pages

Remove Any Empty/Irrelevant Pages

On-Page Optimization – Robots.txt


User-agent: *

Disallow: /private

Disallow: /thankfyou

On-Page Optimization – sitemap.xml


On-Page Optimization – Sitemap.xml & Webmastertools


On-Page Optimization – Domain Authority & Page Authority


http://moz.com/learn/seo/domain-authority

PageRank is an algorithm used by the Google web search engine to rank websites in their search engine results. PageRank was named after Larry Page[1], one of the founders of Google. PageRank is a way of measuring the importance of website pages. According to Google:

PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.

On-Page Optimization – PageRank


On-Page Optimization – Woorank.com


Google Algorithms


Panda: Content Based

Penguin: Link Based

Humming Bird: Conversational Search

Pigeon: Local Search


Thank You

day 2 session 1 seo_revision 2

Documents

thankfyouonpage optimization

important websites

google web search engine

founders of google

search engine results

quality of links

importance of website

conversational searchpigeon