THESE ARE AMAZING TIMES

NOWNEXTBEFORE

7+PEOPLE

50%PEOPLE

<30YEARS

5+MOBILES

2+INTERNET

70%BLOGS

57%TALK

CONTENT

53%

SOCIAL

23%

HALF

CONTENT

53%

SOCIAL

23%

30

ACCELERATING FRAGMENTATIONPORTALS, SEARCH, BLOGS, FEEDS,AGGREGATORS, AND SOCIAL NETWORKS

RISE OF SOCIAL MEDIA

PODCASTSPARTICIPATION

MASSIVELY MULTIPLAYERONLINE GAME (MMOG)OPENNESS

BLOGSCOMMUNITY

SOCIAL NETWORKS CONNECTEDNESS

CONTENT COMMUNITIESCONVERSATION

WIKISCONVERSATION

TV USE TO SELL ON EYEBALLS

FLICK THROUGH CHANNELSTIME SHIFTED TV

TASTES HAVE CHANGED

CONTRIVEDADVERTISING

CURATORS OF CONTENTPRODUCERS, JOURNALISTS, EDITORS, DESIGNERSSEARCH, SOCIAL, SYNDICATION

DIGITAL BEHAVIORSENTERTAIN + INFORM + PROVIDE UTILITY

ATL/PR BTL ONLINE ADS

MARKETING LANDSCAPEATL/PR BTL ONLINE ADS

THE WEBSTORE

CALL CENTRE

PARTNERSBLO

GS REVIEWS

RATINGSAFFILIATESUSER REVIEWS

PODCASTSHARING

MICROBLOGGING

TAGGING

REMIX

SALESCONSUMER RESPONSE: BIASED NOISE CONSUMER RESPONSE: USEFUL CONTENT

SALES

TRADITIONALMODEL

REALITYMODEL

SOCIAL RSSCHAT

REWIRE OUR ELASTIC BRAINS

ATTENTION IS THE NEW CURRENCY

SIMPLICITY IS THEULTIMATE SOPHISTICATION

INSTA-AUDIENCEKINGS OF SIMPLICITY

30+

SOCIAL IDENTITY BROADCASTINGWHEN, WHERE, AND WHAT

LOCATION, LOCATION, LOCATION

GOOGLE LATITUDE | LOOPT | PLACES | GOWALLA | FOUR SQUARE

BUT SOMETIMES I ONLY WANT MY FRIENDSTO KNOW WHERE I AM...

GAMIFICATION OF YOUR LIFE

MOBILE MERITS

NEWNESS"MOBILIZATION"OF ONLINECONTENT

USER GENERATED

REPURPOSEDORIGINAL

AUDIENCE

VIEWSCOMPLETIONSHARESLIKESCOMMENTS

FINANCIALHOME IMPROVEMENT

ENTERTAINMENTAUTOMOTIVE

DEPT STOREWIRELESS

CPGTRAVEL

PHARMAWEBSITES

SHARE 7x

SECOND-SCREEN COMPANION

MOBILE AUGMENTEDREALITY ADVERTISING

POWER OF PARTNERSHIP

INFORMATION

SOCIAL

NO, I AM NOT TALKING ABOUT TWITTER,I LITERALLY WANT YOU TO FOLLOW ME

I WANT TO PEEI PEEDTHIS IS WHERE I PEEWHY AM I PEEING?LOOK AT THIS PEE

I AM GOOD AT PEEING

SOCIAL, PRIMETIME IN OFFLINE

LIKE = DISCOUNTS

JEFF PULVER425K+ TWITTER & 4.9K FACEBOOK"BEHIND THE BRAND IS A HUMAN VOICE"

JANINE SHEPHERDSOCIAL WEB WORKS @ 200+ FOLLOWERS

9% FACEBOOK3% LINKEDIN0.3% TWITTER

LANDGRAB FOR LIKES, YIKES!

HOWEVER...

WHELMINGOVERUNDER

FRIENDSFOLLOWERSFOLLOWING

CONFUSIONCONFUSIONCONFUSIONCONFUSIONCONFUSIONCONFUSIONCONFUSIONCONFUSIONCONFUSIONCONFUSIONCONFUSIONCONFUSIONCONFUSIONCONFUSIONCONFUSIONCONFUSIONCONFUSIONCONFUSIONCONFUSIONCONFUS

DEFRIENDUNFOLLOW

AND NOW + ONE MORE!

IT’S NOT ALL JUST TWITTER AND LEBOOK!COMMUNITIES ARE ALL ABOUT ENGAGEMENT

50+ x 150

RYAN NIGAHIGA5.2+ MILLION SUBSCRIBERS

WHAT ABOUT ADS?

GENERIC-ADVERTISINGINFLUENCE-MARKETING

ADS IN MOTIONBEHAVIORAL + ASSUMPTIONSACTION + SPECIFICS

MEGAMERCIALS

INTOTURNING APPSDATA

LEFTBRAINMUSTTURNRIGHT

DATA VISUALIZATIONIS HOT

EXISTING COMMUNITIES

ACTION AND THE PARTICIPATION PLAYGROUND

PERSONALIZING PARTICIPATION

AS ECONOMIC CONDITIONS CONTINUETO DRAG CONSUMERS WILL INCREASINGLY APPRECIATE SMALL ACTS OF KINDNESS– EVEN BRANDED ONES

90%LET’S M

AKE A

N IMPAC

T!

71% CONFUSED BY MESSAGES

69%

10%

9%

5%4%

3%

ENTERTAINMENT

CAUSE

ARTSFESTIVALS

ASSOCIATIONS

SPORTS

WHAT’S NEXT?

THE REAL KILLER APP WILL BE WHEN YOU CAN POINT GOOGLE GOGGLES AT YOUR DATE AND GET ALL THE RED FLAGS THEY'RE TRYING TO HIDEARIANNA HUFFINGTON

CONVERSATIONS, NOT CAMPAIGNSCONVERSATIONS, NOT CHATTER

CURATEDENTER

NICHENESS

DISCOVERYWHAT IS YOURS?

NEIGHBORHOODS

PARTICIPATION

VIDEOAUDIO PHOTOSREAL-TIME

WAY BEYOND COMMENTS

FORGET SWIPINGIT’S ABOUT GESTURES

EVOLUTION OF NOWMORE TOOLSMORE USEFULMORE FUN

LIKE WATER,ELECTRICITY

SOCIAL UTILITY

+ +

COMMERCE WILL FEEL LIKE

"FRIEND OF A FRIEND"IN SOCIAL DESIGN

NOISE AND CHAOSFILTERED OUTWILL BE VALUED(+ PAID FOR)

AGGREGATIONOF MULTIPLESOCIALCHANNELS

BRILLIANT SOCIAL SEARCH

THE FUTURE IS NOW, MOBILE LOCAL ALERTS, CROWD-CHEAP PAYMENT, AUGMENTED REALITY GAMES, RECOMMENDATION, SEMANTIC INTEGRATION , DISTRIBUTED SOCIAL NETWORK , PERSONAL TRANSPORT MARTIN

DIASPORAZEMANTA

HUNCH

LOQI

SQUARE

CHASE

REDBLUEYELLOW

CONTENTDISTRIBUTIONTECHNOLOGY

A LOT OF TIMES,PEOPLE DON'T KNOWWHAT THEY WANTUNTIL YOU SHOW ITTO THEM

ENCOURAGE A REMIX CULTUREFIND THE RIGHT PEOPLEHARNESS THE POWER OF PRE-EXISTING COMMUNITIESPEOPLE STILL TALKBE AMBITIOUS AND COMPELLINGPRODUCER AND CONSUMER SHOULD CO-CREATE

KEEPING ITALL TOGETHER

WWW.EVERNOTE.COMWWW.PINTEREST.COM

WWW.MOAT.COMAOL EDITIONS

WWW.SOCIALMENTION.COMWWW.BUZZFEED.COM

WWW.TUMBLR.COMANY RSS

DAVID.SHING@TEAMAOL.COM | @SHINGY

E*TRADE BABY LOSES EVERYTHING - HTTP;//WWW.YOUTUBE.COM/WATCH?V=AYRPROR9GMK

EVIAN BABY - HTTP;//WWW.YOUTUBE.COM/WATCH?V=CX1GOTUA3R4

RAY BAN AUGMENTED REALITY - HTTP;//WWW.YOUTUBE.COM/WATCH?V=AGRYJ-2OZ8I

LEGO AUGMENTED REALITY - HTTP;//WWW.YOUTUBE.COM/WATCH?V=PGU0N3EL2D0

LYNX AUGMENTED REALITY - HTTP;//WWW.YOUTUBE.COM/WATCH?V=RFUUFEQIDPK

H&M 3D STORE PROJECTION - HTTP;//WWW.YOUTUBE.COM/WATCH?V=2W6EABEFEZG

ATOMIC TOM "TAKE ME OUT" ON SUBWAY - HTTP;//WWW.YOUTUBE.COM/WATCH?V=19KBACJ53AK&OB=AV2E

DIESEL "I LIKE" - HTTP;//WWW.YOUTUBE.COM/WATCH?V=4OZMBBPYM1K

NIKE MUSIC SHOE - HTTP;//WWW.YOUTUBE.COM/WATCH?V=W1HNYPYS7BS

UNIQLO COLORTWEET - HTTP;//WWW.UNIQLO.COM/COLORTWEET/#/USER/SHINGY/

UNIGLO TRY (USER RATINGS) - HTTP;//WWW.UNIQLO.COM/TRY/

DATA VISUALIZATION - HTTP;//VISUAL.LY/

GESTURES - HTTP;//WWW.YOUTUBE.COM/WATCH?FEATURE=PLAYER_EMBEDDED&V=VRGWH1KUDT4