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Dave Wardell Commercial Director

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Welcome About Excalibur Unified Communications Our Partners #excaliburtech

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Thank you #excaliburtech

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Helping our customers find Better Ways of Working Charlie Wade Enterprise Products, Vodafone UK

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7 Climate shifts driving change Customer expectations Industry shift in work styles Generation Y Economic conditions Vodafone UK | C3 Customer Confidential | V1.0 | 28 January 2013

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Better Ways of Working in Vodafone Phase One We rationalised our property bringing 64 buildings to 1 campus, and implementing mobile communication Phase Two We introduced flexible working moving people from fixed desks to hot desks Phase Three We implemented Better Ways of Working with a focus on culture and mindset Phase Four We are taking Better Ways of Working to the next level Vodafone UK | C3 Customer Confidential | V1.0 | 28 January 2013

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9 Our transformation critical behaviour changes From My desk Managed through attendance Tethered to desk Paper hand-outs Planned meetings & large audience Decisions wait for meetings Email Travelling to meetings Everyone in a room To Our shared space Managed through deliverables Wireless Digital review on laptops & tablets Ad-hoc & largely dyadic in nature Fast decisions via collaboration Instant messaging Video conferencing Everyone connected Guy Laurence CEO Vodafone UK Outcome 30% reduction in office portfolio Trust & market share gain 120-200% occupancy (3,500 5,000) 455 acres of trees per year 40% less meeting rooms 20% higher productivity Speed to decision Savings of 40.7 million over five years Over 617 tonnes co2 (c 3500 flights) Our people working collaboratively, innovatively and efficiently are our true differentiators Vodafone UK | C3 Customer Confidential | V1.0 | 28 January 2013

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10 Key Simple Approach Vodafone UK | C3 Customer Confidential | V1.0 | 28 January 2013

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11 The cost to support different worker groups is considerably different To support a fixed worker profile costs upward of 40% more than a mobile centric business Vodafone UK | C3 Customer Confidential | V1.0 | 28 January 2013

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Backed up by our research in private & public sector 12 http://www.vodafone.co.uk/business/perspective

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Thank you

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Mike Gibson Enterprise Sales Director

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Our commitment to Enterprise Key trends in Enterprise mobility Mobile Productivity Case Studies BlackBerry 10 Built for Business Enterprise Mobility Management Q&A Agenda

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BlackBerry Today 79 million global subscribers 60 million BBM users 650+ partners in 175+ countries 3+ billion App World downloads Strong financial foundation, $2.9Bn+ in cash and no debt

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Strategic focus on Enterprise Committed to remaining the worlds most secure and manageable multi vendor mobile platform Dedicated to helping customers manage user demands, BYOD and consumerisation Investing in building industry leading cross- platform MDM and security solutions Providing the best development tools, support and ecosystem for business app developers Dedicated to Enterprise mobility

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Mobile Trends

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Low-cost smartphones and tablets are providing consumers with access to mobile computing IT now have the challenge (opportunity) of users bringing their own devices into the workplace Cloud services, mobile app use and growth in personal and corporate devices has combined into a complex mobility management scenario Ultimately its all about Applications despite the focus on devices Key trends in Enterprise data security

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IDC Enterprise Predictions 2012 Smartphones booming In 2011, unit shipments of smartphones and tablets past PC shipments In 2012, that gap widened as 895M mobile devices ship compared with less than 400M PCs Spending growing at 23% almost 5 times PC spending growth Driving the depth of smartphone penetration in Enterprise 10 Billion Mobile Endpoints by 2020 Every organisation must define a mobile strategy as a top priority in 2013

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BYOD Drivers and concerns Concerns in implementing a BYOD program - Western Europe Drivers in implementing a BYOD program - Western Europe Source: IDC EMEA Enterprise Mobility Survey, 1H 2012 (WE n=420) The main reasons to BYOD : Employee Satisfaction Improved Productivity Decreased Support Costs Its happening anyway It requires a strategy and the solutions to manage it BlackBerry can help IT take control, direct and harness BYOD

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Corporate Liable Open use -> Corporate Lockdown But what about tablets? CYOD Managed Supported Fully funded Partial BYOD (Un)managed Unsupported Partially funded 100% BYOD Unmanaged Unsupported : YOYO Unfunded Not just about BYOD

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Mobile Productivity Case Studies

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Productivity Gains: Sovereign Security Delivering value-added services and reduces operating costs with NFC solution Key Benefits Proof of work with confirmed SLA Paperless timesheets and scheduling Cloud-based, real-time reporting for clients BBM provides instant communications Secure infrastructure compliant with government requirements Solution BlackBerry smartphones BlackBerry Messenger (BBM) Pretum NFC solution Sovereign Security Lowered fuel costs by 25% Reduced the payroll workload by 50% compliance with alerts up to 80%

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Productivity Gains: Vanderlande Industries Uses BlackBerry solution to help improve baggage handling at Munich Airport Key Benefits Improved response times by 30% Help to eliminate unnecessary movement between different locations Increased productivity and efficiency Higher level of transparency Improved reporting to customers Solution BlackBerry smartphones Extend 7000 Maintenance system from Schad Mobile Workflow replaces paper based system behind the firewall access to Airport systems

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Introducing BlackBerry 10 BlackBerry Z10 BlackBerry Q10 Full Touch Screen Powered by BlackBerry 10 Full QWERTY Keyboard Powered by BlackBerry 10

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Always one thumb swipe away Best keyboard - touch or physical Work and life - securely balanced BlackBerry Balance Share anything in an instant BlackBerry Hub BlackBerry Keyboard BBM Video with Screen Share BlackBerry 10 End User Proposition

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Effective mobility to drive business success BlackBerry 10 Business Value Proposition Active Sync Support Fast, Easy & Cost Effective The Apps You Need

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Socially integrated BlackBerry Hub, a people-centric and socially integrated Inbox across LinkedIn, Twitter, FaceBook, Box and DropBox. Better organised BlackBerry Remember allows users to capture and organise ideas group them into projects and track them to completion. Microsoft Office Documents To Go, Create, view, edit and share Microsoft Word, Excel and PowerPoint files. View and annotate PDFs. included as Standard Great for Business

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BlackBerry Enterprise Service 10 iOS and Android management API or Secure Work Space BlackBerry 10 and PlayBook management Balance or Lockdown Existing BlackBerry OS devices and infrastructure Seamless Migration from BES5

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BlackBerry Balance managing and securing corporate applications *All UI and imagery is placeholder and is subject to change Personal Space Users maintain freedom to install and use applications that meet their personal needs Personal data privacy is preserved Secure Work Space IT can deploy, manage and secure mandatory and recommended apps to employees through BlackBerry World for Work Compressed and Encrypted

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Secure Work Space for iOS & Android Available Q2 Encrypted and Managed Corporate Work Space Cannot copy/paste from corporate email into personal email Email, PIM, attachment viewer & browser all part of secure workspace to allow seamless user workflow Includes Docs To Go for Office productivity Personal applications and data are not affected by corporate policy Screen Shots are Conceptual Rendering

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Single Platform to push Applications securely out to a User device Application Management BlackBerry or Secure Work Space

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Delivering great business applications Application partnerships & tools RIM has partnered with key Enterprise Application vendors to provide a strong pipeline of mobile applications for BlackBerry 10 Mobilise back-end systems and create powerful B2B and B2C apps using familiar tools Native C/C++, Android, Air or HTML 5 & WebWorks C++/Qt Cascades ActionScript Adobe AIR HTML5 BlackBerry WebWorks C/C++ Native SDK Java Android Runtime

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Supporting our customers to get BlackBerry 10 ready

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BlackBerry 10 Ready Program BlackBerry Enterprise Server CAL Trade In From Jan 2013 Dec 2013 customers can trade up existing BES Enterprise CALs for new BES10 CALs Services BlackBerry & partner services to assist customers with upgrade to BES10 platform How BlackBerry will help you make the transition? Resources Webcasts, videos, migration guides, FAQs www.bes10.com

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Strategic focus on Enterprise Strong vision & roadmap The gold standard for mobile security, management and control BlackBerry 10 is enterprise-ready at launch Simple to migrate to BlackBerry 10 & BlackBerry Enterprise Service 10 Only BlackBerry can deliver on this vision through an integrated end-to-end platform BlackBerry 10 Built to Keep Business Moving

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Thank you migibson@blackberry.com

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Questions & Answers #excaliburtech