darwin analytics: automated pdf report (sample)
DESCRIPTION
A sample* of an automated report created with Darwin Analytics: the #1 content marketing analytics tool. Would you like to see how this looks on your data? Request a free 14-day trial at http://www.darwinanalytics.com/demo *We've used sample data because we obviously can't disclose customer data. :) Enjoy our awesome metrics!TRANSCRIPT
Overall performance report
Darwin Analytics10838 conversions, +11%
January 201410839 conversions
December 20139647 conversions
January 2014 vs December 2013
Channel performance January 2014 vs December 2013
conversionsJanuary 2014
conversionsDecember 2013
3 12201920 -36%Google AdwordsGA
1 1943310433 +86%www.darwinanalytics.comW
4
43992388 +84%
FacebookFB 1109829 +33%
6 00 0%MailchimpMC
2 YouTubeYT
5 120103 +16%TwitterTW
www.darwinanalytics.com10433 conversions, +86%The amount of conversions went up because Darwin Analytics generated more traffic. But it's not all good news: the quality of the traffic seems to have dropped.
Channel performance — #1 www.darwinanalytics.com
703958 pageviews
10433 conversions
91 new inbound links
January 2014 vs December 2013
December 201319433 conversions
January 201410433 conversions
Youtube4399 conversions, +84%More people watched Darwin Analytics' videos, and the ones that did were more likely to convert. Strike!
Channel performance — #2 Youtube January 2014 vs December 2013
December 20132388 conversions
January 20144399 conversions
2776 views
4 new subscribers
4 conversions
0 comments, ratings & embeds
Google Adwords1220 conversions, -36%You reached fewer people with your ads, and the people you did reach were less likely to convert. This leads to lower conversions from Google Adwords.
Channel performance — #3 Google Adwords January 2014 vs December 2013
17 523 ad impressions
1220 conversions
December 20131920 conversions
January 20141220 conversions
Facebook1109 conversions, +33%People who read your posts were less likely to convert. Luckily, the audience you reached was so big that your overall conversions via Facebook are up.
Channel performance — #4 Facebook January 2014 vs December 2013
5 684 post views
32 new fans
1109 conversions
4 257 likes, shares & comments
December 2013829 conversions
January 20141109 conversions
“What’s Content Marketing Again?”
See original post →
JAN 28, 2014 Most notable post
10 245 total impressions181 new fans202 conversions1 225 shares, likes & comments
499 likes486 comments75 shares
“Content Marketer or Analyst? You are in demand!”
See original post →
JAN 29, 2014 Most notable post
63 455 total impressions78 new fans542 conversions2 425 shares, likes & comments
450 likes1 245 comments120 shares
January 2014 vs December 2013Interesting moments — #4 Facebook
63 Content Marketing Forecasts For 2014 - Would you add anything to that list?
See original post →
JAN 30, 2014 Most notable post
13 245 total impressions4 new fans54 conversions109 shares likes & comments
52 likes20 comments5 shares
January 2014 vs December 2013Interesting moments — #4 Facebook
Twitter120 conversions, +16%You reached a smaller audience, but it doesn't matter. The people you did reach were more likely to convert, which boosted your conversions via Twitter.
Channel performance — #5 Twitter January 2014 vs December 2013
432 post views
8 new followers
120 conversions
2 retweets & mentions
December 2013103 conversions
January 2014120 conversions
“Do CMOs truly impact firm performance? bit.ly/1cYALp1 - We know they do. :)”
See original post →
JAN 09, 2014 Most notable post
35 240 total impressions1 new fan45 conversions25 retweets & mentions
8 retweets11 favorites
“Dilbert on Dashboards http://t.co/KoKrg7cHzD”
See original post →
JAN 22, 2014 Most notable post
354 455 total impressions4 new fans12 conversions39 retweets & mentions
39 retweets19 favorites
January 2014 vs December 2013Interesting moments — #5 Twitter
Mailchimp0 conversions, 0%Nothing changed because nothing happened. *tumbleweed*
Channel performance — #6 Mailchimp January 2014 vs December 2013
0 newsletter opens
0 new subscribers
0 conversions
0 forwards
December 20130 conversions
January 20140 conversions
Recap
Darwin Analytics —top 4 best performing content
January 2014 vs December 2013
450 likes1 245 comments120 shares
499 likes486 comments75 shares
Facebook — Jan 29, 2014
“Content Marketer or Analyst? You are in demand!”
Facebook — Jan 28, 2014
“What’s Content Marketing Again?”
8 retweets11 favorites
Facebook — Jan 30, 2014
“63 Content Marketing Forecasts For 2014 - Would you add anything to that list? ”
52 likes20 comments5 shares
Twitter — Jan 09, 2014
“Do CMOs truly impact firm performance? bit.ly/1cYALp1 - We know they do. :)”