darwin analytics: what is it?
DESCRIPTION
Darwin Analytics enables you to compare all your online communication, and discover the impact of social media, display advertising, websites and direct mail on your marketing objectives.TRANSCRIPT
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Darwin gives senior marketeersthe possibility to compareall online communicationin order to optimizetheir mediamix.
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70% of CEO’s do nottrust marketeers.
Why not?
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1. SNEL VERANDERENDE MARKT
Oude recepten werken niet meer, nieuwe recepten zijn nog niet bewezen.
1. SNEL VERANDERENDE MARKT
Oude recepten werken niet meer, nieuwe recepten zijn nog niet bewezen.
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Changing markets.
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1. SNEL VERANDERENDE MARKT
Oude recepten werken niet meer, nieuwe recepten zijn nog niet bewezen.
1. SNEL VERANDERENDE MARKT
Oude recepten werken niet meer, nieuwe recepten zijn nog niet bewezen.
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“The advertisers have lost the way in the digital ecosystem. Advertisers ask for a limited set KPI’s which measure
true effect.”
-IAB Whitepaper
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Do not waste time on deceiving details.
Tactics VS strategies.
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What are yourobjectives?
And what do they do?
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ACTIONAWARENESS ADVOCACYAPPRECIATION
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Each time your brand or a mes-sage you have sent is seen by someone.
ACTIONAWARENESS ADVOCACYAPPRECIATION
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Each time anyone buys something from you or expresses his/her purchase intentions
Each time your brand or a mes-sage you have sent is seen by someone.
ACTIONAWARENESS ADVOCACYAPPRECIATION
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Each time anyone opts-in to messages from your brand.
Each time your brand or a mes-sage you have sent is seen by someone.
Each time anyone buys something from you or expresses his/her purchase intentions
ACTIONAWARENESS ADVOCACYAPPRECIATION
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When someone completes an action which cre-ates awareness for your brand with their peers.
Each time your brand or a mes-sage you have sent is seen by someone.
Each time anyone opts-in to messages from your brand.
Each time anyone buys something from you or expresses his/her purchase intentions
ACTIONAWARENESS ADVOCACYAPPRECIATION
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Which channels shouldwe use?
Which channel is moste!ective for what objective?
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Which channel has the most impact?Which channel has the most impact?
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How cost-e!icientare we?
What is the output of our investments?
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Facebook" 1 000
banners" 1000
twitter" 2 000
Website" 5 000
Linkedin" 500
mail"2 500
adwords" 2 000
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Which channel has the mostcost-e!icient impact?
Which channel has the mostcost-e! icient impact?
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Are we doing well?
Compared to last month,have we made improvements?
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FacebookTwitterWebsite
Discover evolution, discover patterns.
FacebookTwitterWebsite
Discover evolution, discover patterns.
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We support all the channels you need.
+10 channels and counting.
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PAID MEDIA
AdWords, Facebook Ads
OWNED MEDIA
Website, Mailchimp,Clang, Campaignmonitor
EARNED MEDIA
SEO
BORROWED MEDIA
Facebook, Twitter,Youtube, LinkedIn
CSV IMPORT
For more exotic channels.
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Roadmap &private access
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· Conversion ratio’s· Client-side API· Campaign & topic segmentation· Predictive mediamix & campaign wizard
ROADMAP
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Max 25 clients & agencies· Darwin license: includes unlimited online channels for one brand· Access to our monthly customer advisory board Determine the roadmap for Darwin together with other users
PRIVATE PROGRAM: OVERVIEW
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TRIAL PLAN
· 3 months trial
· 1 brand
· !400 set-up
· !400 monthly
!1600
FULL PLAN
· 12 months
· 1 brand
· !400 set-up
· !400 monthly
!4800
PLUS PLAN
· 12 months
· 2 brands
· !400 set-up
· !300 monthly
!7200
PRIVATE PROGRAM: PRICING
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PAYING BETA CUSTOMERSPAYING BETA CUSTOMERSPAYING BETA CUSTOMERS
PAYING BETA CUSTOMERSPAYING BETA CUSTOMERS
PAYING CUSTOMERS
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Darwin team
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FOUNDER & HEAD
· Sales· Marketing· Product· Support
BACK-ENDDEVELOPER
· Data harvest engine· API development· Back-end app development
DESIGNER & FRONT-ENDDEVELOPER
· Data visualisation· User experience design· Front-end development
DATA SCIENTIST
· Research· Algorithm development