pay-per-click reporting- automated dashboards using google analytics scripts
DESCRIPTION
Pay-Per-Click Reporting- Automated Dashboards using Google Analytics ScriptsTRANSCRIPT
![Page 1: Pay-Per-Click Reporting- Automated Dashboards using Google Analytics Scripts](https://reader033.vdocuments.site/reader033/viewer/2022051513/546fbaeeb4af9f3f0b8b464f/html5/thumbnails/1.jpg)
Hardcore PPC Tactics
John W. Ellis @johnWellis
Creating Custom AdWords Dashboard using App Script
![Page 2: Pay-Per-Click Reporting- Automated Dashboards using Google Analytics Scripts](https://reader033.vdocuments.site/reader033/viewer/2022051513/546fbaeeb4af9f3f0b8b464f/html5/thumbnails/2.jpg)
@JohnWEllis
Current Reporting Options
Google Analytics Dashboard
![Page 3: Pay-Per-Click Reporting- Automated Dashboards using Google Analytics Scripts](https://reader033.vdocuments.site/reader033/viewer/2022051513/546fbaeeb4af9f3f0b8b464f/html5/thumbnails/3.jpg)
@JohnWEllis
Current Reporting Options
Google Analytics Dashboard
• Limited amount of rows• No white-labeling• Automation is limited• Not user-friendly (or executive-
friendly)
![Page 4: Pay-Per-Click Reporting- Automated Dashboards using Google Analytics Scripts](https://reader033.vdocuments.site/reader033/viewer/2022051513/546fbaeeb4af9f3f0b8b464f/html5/thumbnails/4.jpg)
@JohnWEllis
Current Reporting Options
• Bid management is not needed
• Paying for accessible data
![Page 5: Pay-Per-Click Reporting- Automated Dashboards using Google Analytics Scripts](https://reader033.vdocuments.site/reader033/viewer/2022051513/546fbaeeb4af9f3f0b8b464f/html5/thumbnails/5.jpg)
• Allows GA data into Apps Scripts supported products
• Docs, Sites, Spreadsheets
![Page 6: Pay-Per-Click Reporting- Automated Dashboards using Google Analytics Scripts](https://reader033.vdocuments.site/reader033/viewer/2022051513/546fbaeeb4af9f3f0b8b464f/html5/thumbnails/6.jpg)
@JohnWEllis
What does this mean for PPC Reporting?
Automate Reporting using Google Apps Script
![Page 7: Pay-Per-Click Reporting- Automated Dashboards using Google Analytics Scripts](https://reader033.vdocuments.site/reader033/viewer/2022051513/546fbaeeb4af9f3f0b8b464f/html5/thumbnails/7.jpg)
@JohnWEllis
What does this mean for PPC Reporting?
Automate Reporting using Google Apps Script
![Page 8: Pay-Per-Click Reporting- Automated Dashboards using Google Analytics Scripts](https://reader033.vdocuments.site/reader033/viewer/2022051513/546fbaeeb4af9f3f0b8b464f/html5/thumbnails/8.jpg)
@JohnWEllis
Google Analytics Report Automation (Magic).
• Script already created
• No coding required
![Page 9: Pay-Per-Click Reporting- Automated Dashboards using Google Analytics Scripts](https://reader033.vdocuments.site/reader033/viewer/2022051513/546fbaeeb4af9f3f0b8b464f/html5/thumbnails/9.jpg)
@JohnWEllis
Using ‘Magic’
Google Analytics Report Automation (Magic).
![Page 10: Pay-Per-Click Reporting- Automated Dashboards using Google Analytics Scripts](https://reader033.vdocuments.site/reader033/viewer/2022051513/546fbaeeb4af9f3f0b8b464f/html5/thumbnails/10.jpg)
@JohnWEllis
Create Core Report
Google Analytics Report Automation (Magic).
• Metrics & Dimensions
![Page 11: Pay-Per-Click Reporting- Automated Dashboards using Google Analytics Scripts](https://reader033.vdocuments.site/reader033/viewer/2022051513/546fbaeeb4af9f3f0b8b464f/html5/thumbnails/11.jpg)
@JohnWEllis
developers.google.com/analytics
Google Analytics Report Automation (Magic).
![Page 12: Pay-Per-Click Reporting- Automated Dashboards using Google Analytics Scripts](https://reader033.vdocuments.site/reader033/viewer/2022051513/546fbaeeb4af9f3f0b8b464f/html5/thumbnails/12.jpg)
@JohnWEllis
Create Core Report
Google Analytics Report Automation (Magic).
1. GA Profile ID
2. Date Range
3. Metrics
4. Dimensions
5. Filters
6. Sheet name
![Page 13: Pay-Per-Click Reporting- Automated Dashboards using Google Analytics Scripts](https://reader033.vdocuments.site/reader033/viewer/2022051513/546fbaeeb4af9f3f0b8b464f/html5/thumbnails/13.jpg)
@JohnWEllis
Replicate a Google Analytics Reporting
Automate Reporting using Google Apps Script
![Page 14: Pay-Per-Click Reporting- Automated Dashboards using Google Analytics Scripts](https://reader033.vdocuments.site/reader033/viewer/2022051513/546fbaeeb4af9f3f0b8b464f/html5/thumbnails/14.jpg)
@JohnWEllis
Replicate a Google Analytics Reporting – Why?
Automate Reporting using Google Apps Script
• User Access Issues• No Email or attachments
![Page 15: Pay-Per-Click Reporting- Automated Dashboards using Google Analytics Scripts](https://reader033.vdocuments.site/reader033/viewer/2022051513/546fbaeeb4af9f3f0b8b464f/html5/thumbnails/15.jpg)
@JohnWEllis
Automate Reporting using Google Apps Script
• Custom Graphs / Charts
Replicate a Google Analytics Reporting – Why?
![Page 16: Pay-Per-Click Reporting- Automated Dashboards using Google Analytics Scripts](https://reader033.vdocuments.site/reader033/viewer/2022051513/546fbaeeb4af9f3f0b8b464f/html5/thumbnails/16.jpg)
@JohnWEllis
Automate Reporting using Google Apps Script
• Triggers
Replicate a Google Analytics Reporting – Why?
![Page 17: Pay-Per-Click Reporting- Automated Dashboards using Google Analytics Scripts](https://reader033.vdocuments.site/reader033/viewer/2022051513/546fbaeeb4af9f3f0b8b464f/html5/thumbnails/17.jpg)
@JohnWEllis
Where we are
Automate Reporting using Google Apps Script
• Install Google Analytics Report Automation (Magic)• Get fields from developers.google.com/analytics• Create schedule using Triggers
From Data to Dashboards
![Page 18: Pay-Per-Click Reporting- Automated Dashboards using Google Analytics Scripts](https://reader033.vdocuments.site/reader033/viewer/2022051513/546fbaeeb4af9f3f0b8b464f/html5/thumbnails/18.jpg)
@JohnWEllis
Creating an AdWords Dashboard
![Page 19: Pay-Per-Click Reporting- Automated Dashboards using Google Analytics Scripts](https://reader033.vdocuments.site/reader033/viewer/2022051513/546fbaeeb4af9f3f0b8b464f/html5/thumbnails/19.jpg)
@JohnWEllis
Creating an AdWords Dashboard
![Page 20: Pay-Per-Click Reporting- Automated Dashboards using Google Analytics Scripts](https://reader033.vdocuments.site/reader033/viewer/2022051513/546fbaeeb4af9f3f0b8b464f/html5/thumbnails/20.jpg)
@JohnWEllis
Creating an AdWords Dashboard
![Page 21: Pay-Per-Click Reporting- Automated Dashboards using Google Analytics Scripts](https://reader033.vdocuments.site/reader033/viewer/2022051513/546fbaeeb4af9f3f0b8b464f/html5/thumbnails/21.jpg)
@JohnWEllis
Advantages
Custom AdWords Dashboard
• Automated
• No Limitations
• Live Report
• Custom Design
![Page 22: Pay-Per-Click Reporting- Automated Dashboards using Google Analytics Scripts](https://reader033.vdocuments.site/reader033/viewer/2022051513/546fbaeeb4af9f3f0b8b464f/html5/thumbnails/22.jpg)
Thank You!
John W. Ellis@johnwellis
Thank You