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  • Darlington Car Hauler Parade

    August 29, 2019

    Sponsorship Proposal

    www.darlingtoncarhaulerparade.com

  • This is your opportunity to sponsor the 2019 Darlington Car Hauler Parade & RaceFest! Help us bring live entertainment, food and fireworks, and scores of 50 Monster Energy NASCAR Cup Series Haulers and drivers to the racing fans in our communities.

    The Darlington Car Hauler Parade & RaceFest kicks off race weekend in Darlington, South Carolina. In past years the parade was a huge success with more than 60 car haulers participating, as well as tens of thousands of fans in attendance. The race itself, the Bojangles’ Southern 500, generates more than $100 million for our local economy each year!

    Being a sponsor means being promoted! In 2017, the Darlington Car Hauler Parade & RaceFest ran over 300 :30 second advertisements on multiple radio stations, and promoted the event with billboards, electronic marquees and television commercials. The Darlington Car Hauler Parade & RaceFest has historically been covered extensively by the local media. Your business is set to be promoted in our numerous television spots, billboards, radio spots, and electronic and print advertisements.

    Most importantly, by sponsoring the 2019 Darlington Car Hauler Parade & RaceFest you’ll be supporting community togetherness. You’ll help us provide quality entertainment for children of all ages, and many racing attractions for die-hard fans.

    With your partnership, the 2019 Darlington Car Hauler Parade & RaceFest, will be the best one yet!

    For more information, please visit www.darlingtoncarhaulerparade.com or call 800-325-9005.

    Be a part of the 2019 Darlington Car Hauler Parade & RaceFest!

  • Parade Sponsor • Exclusive sponsorship • $7,500 annual sponsorship • $6,000 annually with 3-year commitment • Establish a co-branded event logo to be used in

    all support of the event • Inclusion in all print and outdoor advertising • Inclusion in all TV and radio advertising • Recognition and co-branding of the parade

    website ( www.darlingtoncarhaulerparade.com )

    • Inclusion in all PR/media support • Large display space at both the Florence Center

    and Darlington Square to raise awareness, sample products or distribute information

    • Stage backdrop signage at both the Florence Center and Darlington Square

    • Ability to use the event logo in activation • Branded vehicle in the parade • Six (6) VIP invites to the parade dinner with

    Monster Energy NASCAR Cup Series car hauler drivers

    • Ten (10) tickets to the Bojangles’ Southern 500 • Eight (8) admissions to a VIP viewing area in

    Florence and Darlington

    Darlington Race Fest Sponsor • One sponsorship opportunity • $4,000 annual sponsorship • $3,000 annually with 3-year commitment • Inclusion in all print and outdoor advertising • Inclusion in all TV advertising and 50 percent of

    radio advertising • Recognition on the parade website

    ( www.darlingtoncarhaulerparade.com ) • Inclusion in appropriate PR/media support • Large display space at both the Florence Center

    and Darlington Square to raise awareness, sample products or distribute information

    • Stage backdrop signage at the Darlington Square • Ability to use the event logo in activation • Branded vehicle in the parade • Four (4) VIP invites to the parade dinner with

    Monster Energy NASCAR Cup Series car hauler drivers

    • Four (4) tickets to the Bojangles’ Southern 500 • Six (6) admissions to a VIP viewing area in Florence

    and Darlington

    SOLD!

    http://www.darlingtoncarhaulerparade.com/ http://www.darlingtoncarhaulerparade.com/

  • Florence Race Festival Sponsor • One sponsorship opportunity • $4,000 annual sponsorship • $3,000 annually with 3-year commitment • Inclusion in all print and outdoor advertising • Inclusion in all TV advertising and 50 percent of

    radio advertising • Recognition on the parade website

    ( www.darlingtoncarhaulerparade.com ) • Inclusion in appropriate PR/media support • Large display space at both the Florence Center

    and Darlington Square to raise awareness, sample products or distribute information

    • Stage backdrop signage at the Florence Center • Ability to use the event logo in activation • Branded vehicle in the parade • Four (4) VIP invites to the parade dinner with

    Monster Energy NASCAR Cup Series car hauler drivers

    • Four (4) tickets to the Bojangles’ Southern 500 • Six (6) admissions to a VIP viewing area in Florence

    and Darlington

    Foundation Sponsors • $1,500 annual sponsorship • Recognition on the parade website

    ( www.darlingtoncarhaulerparade.com ) • Display space at both the Florence Center and

    Darlington Square to raise awareness, sample products or distribute information

    • Branding of TBD activity supporting the event: • Band • Food for VIP area • Kid Zone • Autograph Session • Fireworks

    • Ability to use the event logo in activation • Branded vehicle in the parade • One (1) banner location at the Florence Center

    and Darlington Square • Two (2) VIP invites to the parade dinner with

    Monster Energy NASCAR Cup Series car hauler drivers

    • Four (4) admissions to a VIP viewing area in Florence and Darlington

    Community Partners • $500 annual sponsorship • Recognition on parade website

    (www.darlingtoncarhaulerparade.com) • Display booth at the Florence Center to raise

    awareness, sample products or distribute information

    • Branded vehicle in the parade

    http://www.darlingtoncarhaulerparade.com/ http://www.darlingtoncarhaulerparade.com/ http://www.darlingtoncarhaulerparade.com/

  • What are people saying about the Darlington Car Hauler Parade & Festival?

  • www.darlingtonraceway.com

    www.florencecenter.com

    http://www.darlingtonraceway.com/Vanity-Pages/Multi-Year-Vanity-Pages/Race-Weekend-Schedule.aspx https://www.darlingtonraceway.com/Events/2015-Event-Schedule.aspx https://www.florencecenter.com/events/2018/dchp18 http://www.florenceciviccenter.com/events/detail/carhauler2015

  • www.florencenewsjournal.com

    www.thefourthturn.com

    http://www.florencenewsjournal.com/news/item/car-hauler-parade-festival http://www.florencenewsjournal.com/main.asp?Search=1&ArticleID=14017&SectionID=33&SubSectionID=111&S=1 http://www.thefourthturn.com/ http://www.florenceciviccenter.com/events/detail/carhauler2015

  • www.flochamber.com

    www.visitflo.com

    https://www.flochamber.com/ https://visitflo.com/darlington-car-hauler-parade-and-festival-zooms-back-august-30

  • www.discoversouthcarolina.com

    www.visitflo.com

    https://discoversouthcarolina.com/products/26334 http://www.skirtsandscuffs.com/2015/08/travel-tips-darlington-raceway-sept-4-6.html http://www.skirtsandscuffs.com/2017/08/travel-tips-darlington-raceway-sept-1-3.html

  • www.skirtsandscuffs.com

    WFXB Morning Minute

    http://www.skirtsandscuffs.com/2018/08/travel-tips-darlington-raceway-aug-31.html http://www.skirtsandscuffs.com/2015/08/travel-tips-darlington-raceway-sept-4-6.html https://www.youtube.com/watch?v=PD9Nh7byUPw

  • www.scnow.com

    https://www.scnow.com/news/local/article_8a7424ca-9c36-11e8-9c2f-df36207503ee.html http://www.scnow.com/entertainment/article_c78bd164-4c43-11e5-b3c8-0b7951d86615.html https://www.scnow.com/entertainment/collection_d00c146c-acc0-11e8-bdc8-c7e0d82005c5.html#22

  • www.scnow.com

    www.scweekend.com

    http://www.scnow.com/entertainment/article_c78bd164-4c43-11e5-b3c8-0b7951d86615.html https://www.scnow.com/news/local/article_d9a08ff8-acbb-11e8-8e54-f752dd3343ae.html http://www.scweekend.com/14th-annual-darlington-car-hauler-parade/

  • www.wpde.com

    www.newsandpress.net

    https://wpde.com/news/local/thousands-attend-car-haulers-parade-in-florence http://www.wmbfnews.com/story/29957280/large-crowds-show-up-for-darlington-car-haulers-parade http://www.newsandpress.net/darlington-car-hauler-parade-and-festival-zooms-back-aug-30/

  • www.wmbfnews.com

    www.foxcarolina.com

    www.wistv.com www.wbtv.com

    http://www.wmbfnews.com/clip/14597836/darlington-car-hauler-parade-to-kick-off-in-florence http://www.wmbfnews.com/story/38999196/darlington-gets-ready-for-race-weekend-with-parade http://www.wmbfnews.com/story/29957280/large-crowds-show-up-for-darlington-car-haulers-parade http://www.foxcarolina.com/clip/14597836/darlington-car-hauler-parade-to-kick-off-in-florence http://www.wistv.com/clip/14597836/darlington-car-hauler-parade-to-kick-off-in-florence http://www.wbtv.com/clip/14597836/darlington-car-hauler-parade-to-kick-off-in-florence

  • www.cbs46.com

    www.speedwaymedia.com

    http://www.cbs46.com/clip/14597836/darlington-car-hauler-parade-to-kick-off-in-florence http://www.cbs46.com/clip/14597836/darlington-car-hauler-parade-to-kick-off-in-florence