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8/14/2019 Danish Reza

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Project on companies & itsProject on companies & itsBrandsBrands

SubmittedSubmitted by by

Danish RezaDanish Reza


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Definition of BrandDefinition of Brand

Brand is a collection of images and ideasBrand is a collection of images and ideaspresenting an economic producer , morepresenting an economic producer , morespecifically.specifically.

Brand- Trade name: a name given to a productBrand- Trade name: a name given to a productor service .or service .Brand- burn with a branding iron to indicateBrand- burn with a branding iron to indicateownership.ownership.

Brand- name or symbol intend to identify goodsBrand- name or symbol intend to identify goodsor services of a seller and to differentiate thoseor services of a seller and to differentiate thosegoods or services from competitors.goods or services from competitors.


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RaymondRaymond(The complete man since 1925)(The complete man since 1925)

Founded :1925Founded :1925Belongs to : Vijapat Singhania groupBelongs to : Vijapat Singhania group

Key people :Key people :Chairman & MD :Mr. Gautam HariChairman & MD :Mr. Gautam Hari

SinghaniaSinghania

BrandsBrands : Manzoni, Park Avenue , Colo r plus ,: Manzoni, Park Avenue , Colo r plus ,Parx , Zapp, NottingHill,RaymondParx , Zapp, NottingHill,Raymond
http://images.google.com/imgres?imgurl=http://www.bag925.net/upfile/Mens%2520Apparel/Suit/Hot%2520Mens%2520Suits%252003-119.jpg&imgrefurl=http://www.bag925.net/class.asp%3Fid%3D218&usg=__Beg2e4_cj_je3MbR9SAm-yiY8mI=&h=400&w=400&sz=17&hl=en&start=5&tbnid=ZlzH9EcrXAK7gM:&tbnh=124&tbnw=124&prev=/images%3Fq%3Draymond%2Bsuits%26gbv%3D2%26hl%3Denhttp://images.google.com/imgres?imgurl=http://www.bag925.net/upfile/Mens%2520Apparel/Suit/Hot%2520Mens%2520Suits%252003-119.jpg&imgrefurl=http://www.bag925.net/class.asp%3Fid%3D218&usg=__Beg2e4_cj_je3MbR9SAm-yiY8mI=&h=400&w=400&sz=17&hl=en&start=5&tbnid=ZlzH9EcrXAK7gM:&tbnh=124&tbnw=124&prev=/images%3Fq%3Draymond%2Bsuits%26gbv%3D2%26hl%3Denhttp://images.google.com/imgres?imgurl=http://www.bag925.net/upfile/Mens%2520Apparel/Suit/Hot%2520Mens%2520Suits%252003-119.jpg&imgrefurl=http://www.bag925.net/class.asp%3Fid%3D218&usg=__Beg2e4_cj_je3MbR9SAm-yiY8mI=&h=400&w=400&sz=17&hl=en&start=5&tbnid=ZlzH9EcrXAK7gM:&tbnh=124&tbnw=124&prev=/images%3Fq%3Draymond%2Bsuits%26gbv%3D2%26hl%3Den


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Hindustan Unilever LtdHindustan Unilever Ltd

Formed:1933 [Lever Bros. India Ltd]Formed:1933 [Lever Bros. India Ltd]Hindustan Lever Ltd:1956Hindustan Lever Ltd:1956H.Q: MumbaiH.Q: MumbaiKey People-Key People-

Chairman : Harish ManwaniChairman : Harish ManwaniCEO & MD : Nitin ParanjpeCEO & MD : Nitin ParanjpeVice Chairman: D.SundaramVice Chairman: D.SundaramDirector: D.S Parekh,Dhaval Buch and many moreDirector: D.S Parekh,Dhaval Buch and many more


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Brands of Hindustan unileverBrands of Hindustan unilever

Ltd.Ltd.Kwality Walls, Lifebuoy, Lux,Breeze, Liril,Kwality Walls, Lifebuoy, Lux,Breeze, Liril,Rexona, Hamam, Brooke bond tea, BruRexona, Hamam, Brooke bond tea, BruCoffee, Pepsodent, close up, Rin , clinicCoffee, Pepsodent, close up, Rin , clinicplus , clinic all clear.plus , clinic all clear.


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Levi Strauss CoLevi Strauss Co

Type: PrivateType: PrivateFounded:1853Founded:1853

H.Q.: Sanfrancisco, CaliforniaH.Q.: Sanfrancisco, CaliforniaCEO & President: Jerry GureinCEO & President: Jerry Gurein

BrandsBrands : Levis, Dockers: Levis, DockersSignatureSignature


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Glaxo smithklineGlaxo smithkline

Founded:1830Founded:1830H.Q.: Twickenham, UKH.Q.: Twickenham, UKType: Public Co.Type: Public Co.

Co. Size:100000 employeesCo. Size:100000 employees

BrandBrand : Horlicks: Horlicks


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Pepsi CoPepsi Co(The taste of new generation)(The taste of new generation)

Origin :US [North California]Origin :US [North California]Introduced:1898 [Brads Drink]Introduced:1898 [Brads Drink]

Rename Pepsi Cola:June,16 . 1903Rename Pepsi Cola:June,16 . 1903Pepsi Co.:1961Pepsi Co.:1961CEO :Indira NooyiCEO :Indira Nooyi


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Brands of Pepsi coBrands of Pepsi co

International brands :Mirinda, 7up, PepsiInternational brands :Mirinda, 7up, Pepsilemon, Pepsi max , Pepsi light,lemon, Pepsi max , Pepsi light,fiesta,evervess .fiesta,evervess .

Indian brands: Mountain Dew, Max , Mist,Indian brands: Mountain Dew, Max , Mist,Pepsi, Aquafina.Pepsi, Aquafina.Walkers, Sunchips, Doritos, Lays, KettleWalkers, Sunchips, Doritos, Lays, Kettle

cooked.cooked.Some other brands like Tropicana brands,Some other brands like Tropicana brands,Quaker, DropelQuaker, Dropel ..


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Coca-cola Co.Coca-cola Co.(The pause that refreshes)(The pause that refreshes)

Introduced: 1892 by Asa Griggs Candler Introduced: 1892 by Asa Griggs Candler Type: PublicType: Public

H.Q.: Atlanta , Georgia. USH.Q.: Atlanta , Georgia. USChairman , President &CEO: Muntar KentChairman , President &CEO: Muntar KentCo. Size:90500 employeesCo. Size:90500 employees


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Brands of Coca-cola coBrands of Coca-cola co

Fanta, Aquarius (sports drink)Fanta, Aquarius (sports drink)Bacardi,Bestrone (corn soup), Limca,Bacardi,Bestrone (corn soup), Limca,Maaza, Sprite, Georgia coffee & tea,Maaza, Sprite, Georgia coffee & tea,Rimzim (masala & soda product), SunfillRimzim (masala & soda product), Sunfill(soft drink product) , Kinley.(soft drink product) , Kinley.


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ITC LtdITC Ltd(For the share holder)(For the share holder)

Founded:24,Aug,1910[Radha Bazar Lane ,Founded:24,Aug,1910[Radha Bazar Lane ,Kolkata]Kolkata]H.Q.: Kolkata, IndiaH.Q.: Kolkata, India

Type: PublicType: PublicCo.Size:21000 employeesCo.Size:21000 employeesKey People:Key People:

Chairman: Yogesh Chander Deveshwar Chairman: Yogesh Chander Deveshwar Director: K.VaidyanathDirector: K.VaidyanathCFO: Partho ChatterjeeCFO: Partho Chatterjee


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Brands of ITCBrands of ITC LtdLtd

Cigarette: Classic verve, Insiynia, Classic, GoldCigarette: Classic verve, Insiynia, Classic, Goldflake, Navycut , Flake.flake, Navycut , Flake.Hotels: WelcomgroupHotels: Welcomgroup

Agriculture industry: Leaf tobacco, Gold ribbon,Agriculture industry: Leaf tobacco, Gold ribbon,Blue ribbon, Aqua kings, Aqua bay, Aqua feast.Blue ribbon, Aqua kings, Aqua bay, Aqua feast.Package foods: Aashirvaad , sun feast,Package foods: Aashirvaad , sun feast,MintO,Candyman, Bingo snacks.MintO,Candyman, Bingo snacks.

Branded Apparels: Wills lifestyle, John player,Branded Apparels: Wills lifestyle, John player,Miss players.Miss players.Greeting cards : Expression.Greeting cards : Expression.Information Technology:ITC InfoTech.Information Technology:ITC InfoTech.

And man moreAnd man more


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NestleNestle(Good food. Good life.)(Good food. Good life.)

Founded:1866,Founded:1866,Founder: Henri NestleFounder: Henri NestleH.Q.: Vevey, SwitzerlandH.Q.: Vevey, Switzerland

Co.Size:283000 employeesCo.Size:283000 employeesCEO: Paule BulkeCEO: Paule BulkeChairman: Peter Brabeck- Letmathe.Chairman: Peter Brabeck- Letmathe.

BrandsBrands : Nestle corn flake, Milo cereals, Nescafe,: Nestle corn flake, Milo cereals, Nescafe,Ecco (Peru), Nestea, Milo, Nestle, Novartis,Ecco (Peru), Nestea, Milo, Nestle, Novartis,Milky bar, Nestle milk chocolate.Milky bar, Nestle milk chocolate.


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Reebok Reebok (I am what I am)(I am what I am)

Founded:1895[ Bolton, England]Founded:1895[ Bolton, England]H.Q.: Canton, USAH.Q.: Canton, USA

CEO: Karl YankowskiCEO: Karl YankowskiType: Subsidiary of AdidasType: Subsidiary of Adidas

BrandsBrands : Traxstar& Classics: Traxstar& Classics


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NikeNike(Just do it)(Just do it)

Founded:1972Founded:1972Founder :William J. Bill Bowerman& Phillip H .Founder :William J. Bill Bowerman& Phillip H .KnightKnightH.Q.: Beaverton, USH.Q.: Beaverton, USChairman: Philip H . KnightChairman: Philip H . KnightCEO& President: Mark Parker Cole HaanCEO& President: Mark Parker Cole HaanCo. Size:30200Co. Size:30200

BrandsBrands : Cole Haan (Leather brand): Cole Haan (Leather brand)DRY-FIT (fabric)DRY-FIT (fabric)


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HPCLHPCL(Energizing lives)(Energizing lives)

Founded:1976Founded:1976

Chairman & MD: Arun BalakrishnanChairman & MD: Arun BalakrishnanCo. Size:10778(2006)Co. Size:10778(2006)Industry: Petroleum.Industry: Petroleum.

BrandsBrands : Power, Turbojet: Power, Turbojet


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IOCIOC(Bringing energy to life)(Bringing energy to life)

Founded:1964Founded:1964H.Q.: New DelhiH.Q.: New Delhi

Chairman: Sarthak BehuriaChairman: Sarthak BehuriaCo.Size:36217 employees(2006)Co.Size:36217 employees(2006)

BrandsBrands : Servo, Extra premium: Servo, Extra premium


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BPCLBPCL(Pure for Sure)(Pure for Sure)

Founded:1976Founded:1976

H.Q.: MumbaiH.Q.: MumbaiCo.Size:14729Co.Size:14729Chairman & MD: Ashok SinhaChairman & MD: Ashok Sinha

BrandBrand : Speed: Speed


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ParleParle Founded in 1929(Mumbai)Founded in 1929(Mumbai)(The sheer joy of creating originals)(The sheer joy of creating originals)

BrandsBrands : Bisleri, Bailey,Frooti , Appy Fizz ,: Bisleri, Bailey,Frooti , Appy Fizz ,ParleG, Krackjack , Monacco , Hide&seekParleG, Krackjack , Monacco , Hide&seekMelody, Mango candyMelody, Mango candy


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Mitsubishi MotorsMitsubishi Motors(Wake up and drive)(Wake up and drive)

Founded in 1870Founded in 1870Founder: Yataro LwasakiFounder: Yataro Lwasaki

BrandsBrands : Lancer, Pajero , Montero, cedia: Lancer, Pajero , Montero, cedia


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Hindustan MotorHindustan Motor(Ride with pride)(Ride with pride)

Founded:1942,11 feb. BarodaFounded:1942,11 feb. BarodaCEO: R. SanthanamCEO: R. Santhanam

Chairman:Chandra Kant BirlaChairman:Chandra Kant Birla BrandsBrands : Ambassador,Contessa,Lancer,: Ambassador,Contessa,Lancer,PajeroPajero ..


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General Motor General Motor (Only GM)(Only GM)

Founded:1908 by William C. DurantFounded:1908 by William C. DurantH.Q.: Michigan, USAH.Q.: Michigan, USAChairman: Kent KresaChairman: Kent Kresa

CEO: Fritz HendersonCEO: Fritz HendersonVice Chairman: Robert LutzVice Chairman: Robert LutzCo. Size: 252000 employeesCo. Size: 252000 employees

BrandsBrands : Opel corsa, Opel Astra, Chevrolet,: Opel corsa, Opel Astra, Chevrolet,Optra, TaveraOptra, Tavera


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Honda Motor Honda Motor (The Power of Dreams)(The Power of Dreams)

Founded:1948, 24 sept.Founded:1948, 24 sept.Founder: Soichiro HondaFounder: Soichiro HondaH.Q.: Tokyo, JapanH.Q.: Tokyo, Japan

MD: Takeo Fujisawa.MD: Takeo Fujisawa.Chairman: Santoshi AokiChairman: Santoshi AokiCEO: Takeo FukuiCEO: Takeo FukuiCo.Size:167232 employeesCo.Size:167232 employees

BrandsBrands : City, Accord, CRV , Civic: City, Accord, CRV , Civic


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Ford Motor Ford Motor (Making everyday exciting)(Making everyday exciting)

Founded:1903 by Henri FordFounded:1903 by Henri FordH.Q.: Michigan, USA.H.Q.: Michigan, USA.

CEO: Alan R.MulallyCEO: Alan R.MulallyExecutive Chairman: William C Ford Jr.Executive Chairman: William C Ford Jr.

BrandsBrands : Ikon , Eskort, Endeavour,: Ikon , Eskort, Endeavour,Fuson , Fiesta.Fuson , Fiesta.


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Skoda AutoSkoda Auto(simply clever)(simply clever)

Fouded in 1895 as Laurin & KlementFouded in 1895 as Laurin & KlementFounder: Vaclav Laurin &Vaclav KlementFounder: Vaclav Laurin &Vaclav Klement

H.Q.: Czech RepublicH.Q.: Czech RepublicChairman: Reinhard JungChairman: Reinhard JungCo. Size: 26786 employeesCo. Size: 26786 employees

BrandsBrands : Octavia, Rider, Laura: Octavia, Rider, Laura


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