dancing in design: the design decision of lean ux
TRANSCRIPT
設計中跳舞LEAN UX
9 THINGS THAT MOTIVATE EMPLOYEES MORE THAN MONEYCOPYRIGHT 2014 ®
WHO IS LEO
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WHAT IS DESIGN?
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為了⽣生活
COPYRIGHT 2014 ® STOVETOP GRILL HAVING HEAT DISTRIBUTING ROTOR
時與並進
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過去與現在
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過去的流程
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現在..
COPYRIGHT 2014 ® THE LITTLE WORLDS OF AGILE AND LEAN
WHAT IS LEAN UX?
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MARRIED AT FIRST SIGHT
COPYRIGHT 2014 ® MARRIED AT FIRST SIGHT
眾多⾃自願者
COPYRIGHT 2014 ® MARRIED AT FIRST SIGHT
兩性專家
COPYRIGHT 2014 ® MARRIED AT FIRST SIGHT
⼼心理學家
COPYRIGHT 2014 ® MARRIED AT FIRST SIGHT
找出最合適的對象
COPYRIGHT 2014 ® MARRIED AT FIRST SIGHT
JAMIE OTIS
COPYRIGHT 2014 ® TOTAL STRANGERS MARRY AT FIRST SIGHT
SORRY SORRY SORRY SORRY SORRY SORRY
COPYRIGHT 2014 ® MARRIED AT FIRST SIGHT
…
COPYRIGHT 2014 ®BACHELOR ALUM JAMIE OTIS WEDS COMPLETE STRANGER
ON NEW REALITY SHOW MARRIED AT FIRST SIGHT
⼀一⾒見鍾情的機率?
COPYRIGHT 2014 ® TIPS AND TRICKS FOR YOUR PRODUCT DEMOS
當前途不明
COPYRIGHT 2014 ® BILL GATE
試試看
COPYRIGHT 2014 ® THIS FACEBOOK TIMELINE TEACHES YOU THE HISTORY OF THE COMPUTER
從解決問題⼊入⼿手
COPYRIGHT 2014 ® DESIGN STUDIO WORKSHOP WITH WILL EVANS OF THE LIBRARY CORPORATION
跨領域成員
COPYRIGHT 2014 ® HOW THE AVENGERS SHOULD HAVE ENDED
協作
COPYRIGHT 2014 ® SHARING ECONOMY'S RAPID GROWTH RAISES THORNY BUT VITAL QUESTIONS
避免浪費
COPYRIGHT 2014 ® PLEASE DON'T PLEASE DON'T WASTE TONER TONER
具體流程
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提出假設 創造最⼩小 可⾏行性產品 執⾏行實驗 回饋與研究
測試 測試
轉彎
測試
記住
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LEAN UX 是驅動，不是步驟
記住
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LEAN UX 是演化，不是⾰革命
想⼀一下初次騎腳踏⾞車的過程
COPYRIGHT 2014 ® STAR WARS, TROOPERS, LEGO
STUDY! STUDY! STUDY!?
COPYRIGHT 2014 ® BIKENOMICS
FASTER
FRENCH REVOLUTIONS
研究構造?
COPYRIGHT 2014 ® EXPERIENCE-ENABLING DESIGN: AN APPROACH TO ELEARNING DESIGN
鍛鍊⾝身體?
COPYRIGHT 2014 ® RACE REPORT: IRONMAN FLORIDA 70.3 2013 – LEAD UP
準備安全措施?
COPYRIGHT 2014 ® FUNNY-BIKES-WALLPAPERS-6
然後..四腳朝天
COPYRIGHT 2014 ®L.A. MAYOR VILLARAIGOSA TUMBLES &
FALLS, ON HIS BIKE THAT IS
先摔再說
COPYRIGHT 2014 ® MOUNTAIN BIKE CRASH CAUSES 7-WEEK ERECTION
多摔幾次。路就是你的
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CASE STUDIES
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WEBVAN VS. ZAPPOS
COPYRIGHT 2014 ® ZAPPOS
CAN'T SPELL FAILURE WITHOUT "E"
要麼賺100億，要麼⼀一分錢也沒有
COPYRIGHT 2014 ®LOUIS BORDERS: OLDER AND WISER WEBVAN FOUNDER
EASES BACK INTO THE FRAY WITH WEB CONTENT VENTURE
3年燒10億
COPYRIGHT 2014 ® 10 BUSINESS IDEAS THAT IMMEDIATELY CRASHED AND BURNED
勇於冒險、創造和接受新事物
COPYRIGHT 2014 ® PAIN IS TEMPORARY. QUITTING LASTS FOREVER
先確認需求
COPYRIGHT 2014 ® ZAPPOS ‘KICKS’ IT UP A NOTCH WITH VISUAL SEARCH
JUST DO IT
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找⼩小夥伴先
COPYRIGHT 2014 ® DESPICABLE AVENGERS
研討會 2.0 軟硬體整合
COPYRIGHT 2014 ® APPLE LAUNCHES WWDC 2013 COMPANION APP FOR IPHONE AND IPAD
研討會 2.0 軟硬體整合
COPYRIGHT 2014 ® PEEK INSIDE THE MUSEUM OF INUIT ART
研討會 2.0 軟硬體整合
COPYRIGHT 2014 ® SAMSUNG GALAXY III USED AS ROOM KEY
如何開始?
COPYRIGHT 2014 ® HOW TO START A BUSINESS
找問題
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最好有 必須有
不需要 不在乎
對⽤用⼾戶價值⾼高對⽤用⼾戶價值低
對⽤用⼾戶價值⾼高
對⽤用⼾戶價值低
找錢
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關鍵合作夥伴
關鍵活動：運⽤用關鍵資源執⾏行的活動
價值主張：企業想為顧客提供的價值
顧客關係：跟每個⺫⽬目標客層都要建⽴立並維繫不同的關係
⺫⽬目標客層：企業或組織所要服務的⼀一個或數個群體
關鍵資源：提供及傳遞關鍵活動元素
通路：能接觸客⼾戶並提供客⼾戶價值的各種管道
成本結構 收益
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找價值
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What it is?
具象化
What it does?
具體描述
What it means?
關鍵價值
Who it is?
柔性訴求
快速產出原型
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找設計
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設計師：你應該永遠不會對第⼀一版的產品感到滿意才對
找測試
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研究員：⽤用⼾戶的內⼼心⼀一定另有盤算，只是沒說出來⽽而已
發表
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⼈人
產品
價值
發表
COPYRIGHT 2014 ®FUN PRESENTATION IDEAS: NEW EBOOK WILL PUT
OOMPF BACK IN YOUR PRESENTATION SKILLS
Q & A
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