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`

A

Project Report

On

³CITY BHASKAR: A Supplement of Dainik

Bhaskar´

Submitted to: Submitted by:

Mr. Yogesh Shukla Nikhil Kumar

Godrej & Boyce Mfg. Co. Ltd. Harsh Goyal

MBA II SEM.

IIIM



2

CONTENTS

Synopsis

Introduction to City Bhaskar

R esearch Methodology

Facts and Findings

Analysis &

Interpretation

R ecommendation & Suggestions

A ppendix: Questionnaire



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INTRODUCTION OF CITY BHASKAR:

In June 2005, Dainik Bhaskar launched a 6-page supplement City Bhaskar in

Jaipur that was than available free with main newspaper from Monday to Friday.

But presently, it has become daily supplement paper.

The content of City Bhaskar is conceptualised especially keeping the Jaipur

readers in mind. It provides very absorbing reading ± with a mix of content- from

soft city news- selective entertainment and event news ± news that¶s relevant and

affects city resident- and off-course a bit of Bollywood too.

OBJECTIVE OF THE STUDY:

This study is conducted to know the various interest areas of the reader in

order to make people more interested towards reading.



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RESEARCH METHDOLOGY

Statement of the problem:

As the communication media is becoming more popular, the attraction

of print media is slightly decreased. R eading habit of people is going down as

compare to old times.

So the main problem is to provide the readers with such a content that

creates interest in reading newspaper.

Significance of the study:

The significance of the study is that it concludes what creates interest

of people to read the newspaper.

Data Type for the study conducted:

Primary Data Source: Questionnaire



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SAMPLE SELECTION:

In a total of 100 clients were taken as sample size, which were taken up from

5 areas of Jaipur

y Sodala

y Malviya Nagar

y Vidyadhar Nagar

y Mansarover

y Mahesh Nagar

Demographic Sample:

Men ± 30

Women- 30

Students- 40



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Findings:

1. Do you like to watch TV or you prefer reading?

Interpretation of the data:

From the sample size of 100 people, about 42 people like to watch TV in

leisure time, 26 prefer reading and 32 people like both reading and

watching TV.

0

5

10

15

20

25

30

35

40

45

WATCH TV READING BOTH

Column2



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3. Do you read magazines?


From the sample size of 100 people, 71 said that they read at least one

magazine, and 29 said that they don¶t read any kind of magazine.

0

10

20

30

40

50

60

70

80

NO YES

Column2



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4. Which magazine do you read?

y Hindi

y English

y Both


From the 71 people, who reads magazines, 25 people reads Hindi

magazines, 18 reads only English magazines and 28 read magazines in

both Hindi and English.

6. Which content do you like the most in the magazine?

0

5

10

15

20

25

30

HINDHI ENGLISH BOTH

Column2



10


From the sample size of 100 people, 18 people recommended Home tips,

14 demanded business related news, 31 people for general awareness

news,15 choose entertainment news and 12 prefer real life stories in the

weekend edition.

0

5

10

15

20

25

30

35

HOME TIPS BUSINESS GENERAL

AWARENESS

ENTERTAINMENT STORIES

Column1



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7. Which newspaper do you read more?

y National Newspaper

y R egional Newspaper

y Both


From the sample size of 100 people, 14 read only national newspaper,

65 read only regional newspaper and 21 read both.

0

10

20

30

40

50

60

70

natinal Newspaper regional newspaper both



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8. How much time do you devote for regional newspaper?


From the sample size of 65 people, about 30% people read newspaper

for maximum 15 min., 39% people read newspaper for 15-30 min., 25%

read for 30-60 min., and only 6% people read more than 1 hour.

0

5

10

15

20

25

30

35

40

45

0-15 min. 15-30 min. 30 min.-1hr above 1 hr



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9. How much time do you give to main and supplement newspaper?


From the sample size of 100 people, 44 people read main paper for

maximum 10 min., 28 people for 10-20 min., only 6 people read itfor more than 20 min.

For supplement paper, 56% people read it for maximum 10 min., 35%

people read it for 10-20. min, and 9% read it for more than 20 min.

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0-10 min. 10-20min. above 20 min.

supplement paper

main paper



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10. Why do you prefer this newspaper?

y Brand loyalty

y Content

y Visual effects


From the sample size of 100 people, about 28 people, prefer newspaper

due to brand loyalty, 57 choose newspaper because of its content, and 15

due to its visual effects.

0

10

20

30

40

50

60

Brand loyalty content visual effects



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15. Would you like to have a feedback column in which you can

respond to news?


From the sample size of 100 people, about 68 people said that they will

like to give their feedback, opinion about the news in case it will not

charge them much. And about 32 people said that they will not like to

respond.

0

10

20

30

40

50

60

70

80

yes no

Column1



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16. If we add spiritual, health, employment etc. news from our side

which one would you like the most?


From the sample size of 100 people, 43 choose health related topic, 37

choose employment news, 20 choose spiritual topic to be included in the

City Bhaskar.

0

5

10

15

20

25

30

35

40

45

50

spiritual health employment

Series 1



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17. Would you like to have a personal touch wherein you can

share your personal photos or achievement stories?


From the sample size of 100 people, 65 people were agreed to share

their personal photos and achievement stories and 35 were not agreed.

0

10

20

30

40

50

60

70

yes no



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RECOMMENDATIONS

"Great ideas are born humble". Entrepreneur of the week

y Invite entrepreneurs to take part in the Young adults section, to be a part

of it by sharing their experiences with all the readers. This will be an

initiative to showcase entrepreneurs with businesses in all new sectors

like ± tech., social, non-tech., women, green entrepreneur, etc. Except

that an article about ³LOCAL E NTREPRE NEUR SHIP´ can make a big

change in readers reading time and can help us to get some new readers.

For example: ³CNBC Young Turks´ invites entrepreneurs to be with

them and share experience.

So we also can invite people to share their entrepreneurship, like:-If you

are an entrepreneur below the age of 40, send in your entries with a brief

write up about your venture to ³E-Mail ID´. If you know an entrepreneur

who qualifies, write to the above mentioned address and nominate them.

y Information about SMEs so that people could be aware to local

businesses and can think of investing in those businesses.

y There must be some information about self-employment so that people

can start doing business at home.



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Brand Mascot of City Bhaskar

There should be a brand mascot of City Bhaskar which represent it and make

a different identity for product. Social news can be forwarded through the

belongingness of this mascot.

We suggest the name of City Bhaskar¶s brand mascot ± LAKSSH or AWAZ.

The mascot could be a boy or a girl which can make its special identity in

public.

For e.g.: zoo-zoos of Vodafone, Gattu for Asian paints,

Soochna ka Adhikar

There must be analysis of a govt. policy at every weekend. So that each and

every citizen can get to know about that policy that how much money was

allotted, how it was used, how it worked and all the negative and positive point

of that policy.

That can be a knowledgeable and interesting topic for reading. For example: -

Akshay kalewa, NAREGA, etc.

We can include- Expenses on politicians, how much money they spend for

themselves, Expenses on different campaign, etc.



20

Joint family contest

In this age of nuclear families, we can organize a joint family contest. This

contest can help us in understanding the importance of joint family and this

contest will also encourage families to live together in joint family.

We can add some articles on joint families and their importance; we

can also connect it with our culture.

Stories of Local Role Models/ Heroes

We should invite some real stories of local heroes, who can be role model for

other public, or we can search them and can share there story with readers.

Our story must contain address and some contact details, so that everyone can

ask queries and can believe on that story.

These stories will work as motivational and inspirational stories for other

readers. Public especially youth can learn a lot.

In the end of any type of story we must tell the role of public especially youth,

so that we can show the relevance of the story.

These heroes can be local artists, players, singer (folk), writers, etc.



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Share ³History of any thing´ at every weekend

Like:-

History of Handbags - louis vuitton bags have been capital to circadian

activity anytime back humans accept had something adored to backpack about

with them and alone the items accept afflicted over time. The actual aboriginal

acknowledgment in accounting abstract comes from the 14th century, even

admitting Egyptian hieroglyphs appearance pouches agitated about the waist.

Just like that we can share history of new and special things like mobile,

mike, goggles, shoes, etc.

Tark-vitark

In every weekend supplement there should be a counter view at any single

topic, which will enhance knowledge and reasoning of the reader. It is also a very

interesting point to read.

Knowledge and promotion of historical places of Jaipur as well as whole

R ajasthan should be there at weekend. This article must include present state

of the place, responsibilities of public towards that place to save them.

Tell something about specialties and antique things of city.



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There should be a short interview column of any foreigner, so that public

can get to know that what is there thinking and experience about Jaipur

³THE PI NK CITY´.

Short column for dates and time-table of competition exams like: bank PO,clerk, etc.

We should invite public suggestions to save natural resources like water,

gas, petrol, etc. and can tell them more about these things.

We can also make a contest related to best environmental work or any

other work.

Movie analysis not review, should be given, which shows impact of movie

on the society and what can be learned from them.

Health related articles:

Should focus on health related topics such as exercises andawareness about diseases like heart attack, sugar, weight loose

etc.

Mythological Articles:

Such articles can be included in the weekends for the people to

know about the rich culture and history of our nation.

It will benefit in two ways, firstly, it creates knowledge among

people and secondly, mythological stories are always

interesting to read.



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Beauty tips:

As the most important focus of this study are women,

Articles related to beauty will create a great interest to them as

they mostly get time on weekends only.

Food related articles:

Such articles are also given good preference by the women.

Besides these, some articles can also be included that are associated

with the feelings of a person.

Such kind of articles is not only liked by the youth but also, by

these kinds of articles, family members come to know thefeelings of each other. Thus, are liked by every member of the

family and these articles also serve as a base for the solution of

problems of people.

Like the ³FEELI NG BLUE´ article in Hindustan Times.

Fashion tips:

A column at weekends, that makes people aware of the latest trend in

the fashion industry.

It should also organize some kind of events like seminars,

workshops on social awareness especially in colleges, institutions. By this,

on one hand, they will be fulfilling their social responsibility and on the other

hand, it will create publicity of the newspaper.

Like, R ajasthan Patrika has organized Tobacco awareness program in

IIIM.



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Appendix

QUESTIONNAIRE

Personal details:

Name:

Age:

Occupation:

Phone no.:

Address:

1.Do you like to watch TV or you prefer reading?

2.How much time do you give to them?

y T.V.

y Newspaper

3. Do you read magazines?

4. Which magazine do you read?

y Hindi

y English

5. Why do you like the magazine you read?

6. Which content do you like most in the magazine?

7. Which newspaper do you read more?

y National newspaper

y Regional newspaper



8. How much time you devote for regional newspaper?

9. How much time do you give to main and supplement newspaper?

10. Why do you prefer this newspaper?

y Brand loyalty

y Content

y Visual effect

11. Which content do you like most in supplement?

City Bhasker Just Jaipur

y City news My city

y City forward Pink link

y Young adults Just info/men-women

y Back cover Wide angle

12. Which content would you like to add in newspaper from magazine?

13. Which thing do you want to remove from this supplement newspaper?

14. Would you like to add something from your side?

15. Would you like to have a feedback column in which you can respond to news?

16. If we add spiritual, health, employment, etc. news from our side, which one wouldyou like most?

17. Would you like to have a personal touch wherein you can share your personalphotos or achievement stories?

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