A REPORT ON I NEXT ON ITS DISTRIBUTION

DECLARATION

This project has been undertaken during the summer

break as a summer trainee, after the completion of the

second semester under the guidance of Mr.………………

……………..

Further I would like to declare that this project is my

original work and has been prepared solely for academic

purpose.

This project has not been presented in any seminar or

submitted elsewhere for the award of any degree or

diploma.

ACKNOWLEDGEMENT

Behind every study there stands myriad of people whose

help and contribution make it successful.

It has been a remarkable experience of satisfaction and

pleasure for me to work out my project under the

supervisio

n..of..the..................................................................... I am

really thankful to him for his valuable guidance and co-

operation during the project work.

I had also benefited from discussions and would also take

the opportunity to thank the persons of the company for

their valuable support and assistance whenever and

wherever needed. A cordial and encouraging environment

made it very easier for me to complete the project.

So this acknowledgement is a humble attempt to earnestly

thank him and all those who were directly or indirectly

involved in preparation of this project.

Preface

Summer training is a part of MBA curriculum, which a

student has to undertake after the completion of IInd

semester.

This project is based on identification of training needs.

Firstly it contains the overall introduction of DANIK

JAGRAN GROUP, the various activities undertaken by it

and finally about its new opening as I NEXT.

Eventually, it will discuss the sources from where the

information has been gathered.

INTRODUCTION

DANIK JAGRAN

© Inext  FEEDBACK

TYPE Public

FOUNDED 1942

HEADQUARTERS

INDUSTRY Print media

PRODUCT……Newspaper,magazine&research JJJJJ

NNNNNNNNNdepartment.

REVENUE Operating revenues up by 28.77% at Rs. 199 crores

EMPLOYEES 11800

WEBSITE www.danikjagran.com

FOUNDED BY

LATE . PURAN CHAND GUPTA

A great freedom fighter who want to bring

the voice of public to whole world and print

the truth “ NOTHING BUT THE TRUTH “

MISSION STATMENT

“Create a newspaper that would reflect the free voice of the people.”

ABOUT THE COMPANY

HISTORY

Dainik Jagran was founded in 1942. It was the year when the freedom struggle of India reached its crescendo and found expression in the Quit India movement. Dainik Jagran was launched with the vision of its founder, the late Puran Chand Gupta, to “Create a newspaper that would reflect the free voice of the people.” This vision was as much a reflection of the time when it was propounded as it is today – when Dainik Jagran markets control the political destiny of the largest democracy in the world.

The tradition of truth that Puran Chand Gupta heralded was carried forward by literary stalwarts like Narendra Mohan. Apart from strengthening Jagran’s editorial stance, he embarked on a drive towards modernising and building interaction between the paper and its readers.

In 1942, the first edition of Dainik Jagran was launched from Jhansi. In 1947, the second edition was launched

from Kanpur. In a succession of launches and planned expansions Rewa and Bhopal editions were added in 1953

and 1956 respectively. In 1975 came Gorakhpur; in 1979, Varanasi, Allahabad and Lucknow. 1984 saw the Meerut edition being launched followed by Agra in 1986, Bareilly in1989 and Delhi in 1990. Between 1997 and 2006, Dainik Jagran extended itself by adding eighteen new editions – one each in Dehradun, Jalandhar, Hissar, Patna, Moradabad, Aligarh, Ranchi, Jamshedpur, Dhanbad, Bhagalpur, Panipat, Haldwani, Ludhiana, Muzaffarpur, Jammu, Dharamshala, Indore and Siliguri. During 2007-08 six new editions were launched – Patiala, Bhatinda, Mathura, Rae Bareilly, Ayodhya and Haridwar.

In June 2005, Dainik Jagran entered into a strategic alliance and partnership with Independent News and Media Plc. Shortly after, the company went public in 2006.

CORPORATE PROFILE

Jagran Prakashan Ltd (JPL)is India’s leading media and communications group, with its main interests across Newspapers, Outdoor, Internet, Magazines, Below the Line marketing solutions, and Mobile Value Added Services.Market

A nation’s economic and political wealth is often measured by its readership. The Indian print media boasts several thousand newspapers and magazines is very uniquely placed given the heterogeneity of our country. There are a vast number of publication mastheads across scores of languages and pockets of distribution.

Rising income and literacy levels along with recent liberalization of media have given the Indian media industry increasing momentum.

In this new, dynamic world of Indian media Dainik Jagran is an iconic brand. More than 55.7 million people reach out for Dainik Jagran making it the largest read daily of India.

Readership of Dainik Jagran has grown by multiples over the years. Today Dainik Jagran has a readership of 55.7 mn as per the Indian Readership Survey, 2008 Round 2. Not only this, Dainik

Jagran has been the largest read daily of India for the last consecutive 11 rounds of the Indian Readership Survey. This is a unique record in the history of Indian media.

Dainik Jagran’s 37 editions carve a huge swathe across eleven states – Uttar Pradesh, Uttarakhand, Punjab, Haryana, Bihar, Jharkhand, Himachal Pradesh, Madhya Pradesh, Delhi, West Bengal and Jammu & Kashmir. Its footprint reveals truly awesome numbers: 101 million households comprising 500 million people (Source: IRS 2008 R2 and Census). Of these, more than 44% of all 1 million plus cities and 42% of all 100,000 plus towns in India fall within Jagran markets. 50% of India’s SEC A and 45% of India’s Rs. 10,000+ per month group lives in Jagran footprints. 47% of the India’s businessmen/industrialists/ self-employed professionals and 51% of all students in India are from Jagran markets. Its markets account for a huge share of most product categories – almost every second automobile, 37 million television sets, 13 million refrigerators and 12 million 2-wheeler owners fall in Jagran’s footprint (Source – IRS 2008 R2).

Rephrased, almost every third Hindi newspaper reader and every ninth any newspaper reader in India reads Dainik Jagran.

Achievements

Established With such outstanding credentials it is easy to see that Dainik Jagran would have several achievements. In May 2006, Dainik Jagran was voted as the most credible source of news within the print media by a BBC-Reuters study.

The readership and circulation numbers have grown exponentially over the last 6-7 years and Dainik Jagran has marked India’s presence on the international media map by becoming the largest read daily in the world.

In a fine show of marketing acumen Dainik Jagran has pulled even further ahead of its nearest competitor. The gap now stands at a resounding 22 million (Source: IRS 2008 R2).

If statistics make a newspaper’s world go around then Dainik Jagran has other significant achievements, as well: its readership is greater than all the 25 English dailies reported in IRS put together. Interestingly, apart from being the largest read daily in the country, Dainik Jagran is also the No,1 read daily amongst people who can read English.

ABOUT I –NEXT

I-Next a, newspaper brand launched in third quarter of last fiscal, was expanded to other markets viz. Varanasi, Allahabad and Agra during the current quarter, After "Dainik Jagran", I-Next has become the most Circulated newspaper ahead of other mainline dailies in the cities of Kanpur and Varansi. It has expanded the market size and has attained circulation numbers and positioning beyond expectations in a short period of time. City Plus, another newspaper brand launched in NCR in second quarter of the previous year, was further expanded with launch of editions at two more locations of New Delhi.

Out of Home Advertising (OOH) and Event Management activity continued to scale up their operations. J9, a dedicated arm of JPL to pursue its initiatives in mobile and web space has launched home shopping, with plans to add a few more services such as classified vertical in web space, to its basket in near future.

Commenting on the results, Mr. Mahendra Mohan Gupta, CMD of Jagran Prakashan Limited said

Whereas growth in revenues from Dainik Jagran continues as expected, the most pleasing is increasing acceptability and popularity of I-Next and its attaining status of no. 2 newspaper in cities of Kanpur and Varanasi in a short span of time which augurs well for long term growth of publication business.

Outlook for all the businesses of the company remains pretty positive and the trend of growth looks intact. However, profits might experience some pressure in short term owing to increasing newsprint cost, intensifying competition and new launches of I-next and City Plus.

OBJECTIVE

The objective behind the study shows the importance of the study. It further clarifies the reason as to why the study is been undertaken. Every study has certain objectives for which it is undertaken. These frame the basis of the study and they show the cause of the study. The objectives of the study are given below

To Understand the working environment in the company

To Understand the process of news collection To Understand the distribution system there.To Reach to the core functioning area of the companyTo Get a idea of key result area of the company.To work according to the integrated management

systemTo study the Loopholes in the distribution channel

and to find solutions to improve those areas. To study the marketing structure and the existing

ncostumer base of that particular area

INTEGRATED MANAGEMENT SYSTEM

Benefits of an Integrated Management System

Greater focus on company objectives

Reduced business risk

Clearly defined roles and responsibilities for managing the integrated management system

Reduced documentation

Promotion of a single system

Reduced resources to manage the system

Easier to prioritize on key issues

More concise reporting structure

More efficient system – removes duplication

Easier to manage

Helps with multi-skilling

TARGET ASSIGNED

WEEK 1: NO TARGETS {Training under the trainer in the office}

I come to know about :

History of Danikjagran paper

Its mission and vision statement

Need for emergence of I next

Its circulation system

Its customer base in dehradun

Its market structure

Its mode of collecting advertisements

Its payment mode nnnnnnnnnnnnnnn Its competitors in dehradun

WEEK 2-5 : Conducted a survey on the response of the public by taking the sample size. I concentrated my area of concerned and surveyed all the telecom retailers in dehradun.

Following are the survey details of all retailers in dehradun to whom I surveyed

SURVEY REPORT

NAMES ADDRESS CONTACT

Vipin comm. Rajpur road 9760357197Gaytri genral store Rajpur road 9760357216Jai pal Rajpur road 9758675082Ashish comm. Rajpur road 9456894871Talib comm. Rajpur road 9759260468Choudhary mobile gallery Rajpur road 9927344897Maa vaishnavi tel Rajpur road 9758984393Joly barbar Rajpur road 9719695746

Rajpur road 9760305067

Shankar telNaushad ali Rajpur road 9897106037Anil tel Rajpur road 9897545435Parmod tel. Rajpur road 9760305074Rana tel. Gari cantt 9760304959Ashish comm Gari cantt 9760305069Mobile care Gari cantt 9760305069Anash com Gari cantt 9760354368Super com Gari cantt 9760355493Mahlotra juice Gari cantt 9997954961Gupta Gari cantt 9997954972Zakee PCO Vijay park 9760355379Ajay com Vijay park 9760497160Friends com Vijay park 9997954968Alka pro. Store Vijay park 9760497160Dev com Vijay park 9760357292Pal tel Vijay park 9760357217Jyoti tele Vijay park 9259120807Ali comm. Chakrata road 9927479781

Faiz comm. Chakrata road --------------

Shanu mobile Chakrata road 9758715632

Gupta info Chakrata road 9927452920

Rakhi genral store Chakrata road 9759566772Bhadana medicla store Chakrata road 9997567256Malik comm Chakrata road 9756049703Rahaman tel. Chakrata road 9927972871Ramavtar Chakrata road 9758972365National mobile gallery Chakrata road 9837747128Smart mobile Chakrata road 9456615455Mh. Nausaad Chakrata road 9837907635Jogindra Patel nagar 9897182605Dal singh Patel nagar 9997064624Ajay ele Patel nagar 9758675082Rajendra Patel nagar 9759561709Parveen kumar Patel nagar 9456894871Ujjwal pro. Patel nagar 9761849307Praggya ele. Patel nagar 9759260468Virendra Patel nagar 9759561709Khan tel Patel nagar 9456894871Dharmendra tel. Patel nagar 9761849307Gulbahar tel Patel nagar 9759260468

Raj tel Patel nagar 9927344897Imran tel Patel nagar 9759099051

Liyakat com Patel nagar 9758972377Hashan com Patel nagar 9259120807Sachin tele Patel nagar 9760305074Rana tel. Patel nagar 9760304959Shainki tel Patel nagar 9358322345kadam tel Patel nagar 9897741559Ajay elec. Clock tower 9758972377Virendra tel. Clock tower 9759759184Ashish Comm Clock tower 9719695746Virmani tel. Clock tower 9917414196Ashish Comm Clock tower 9927479781Choudhary mobile gellary Clock tower 9997139028Dal Singh Clock tower 9927344897Dharmendra tel. Clock tower 9927201690Gulbahar tel. Clock tower 1336247354Gytri Gnl store Race course 9759099051Smart tech. Race course 9259120807Jai Pal Race course 9837490755Khan tel. Race course 9837573855Maa vaishnavi telecomm Race course 9837865967Gupta tel. Race course 9758715632Parveen Kumar Ballu pur 9997064624

Praveen .com Ballu pur 9319606121Praggya elec. Ballu pur 9761849307Rajendra Ballu pur 9758984393Raman Prem nagar 9759091776Talib Comm Prem nagar 9897182605Prakash comm Prem nagar ---------------Ujjwal Pro. Prem nagar 9759561709Deepak tel. Prem nagar 9927452920Virendra tel. Prem nagar 9259421977

WEEK 6&7 : STUDIED AND PROMOTED THE NEWS PAPER IN (LUS), A PLACE WHERE REVENUE GENERATED IS NOT AS PER EXPECTATION. IN NEWS VAN BUT I STICK TO MY SAMPLE OF THE RETAILERS.

Location : VIKAS NAGAR

Name Address Contact noRajneesh Panwar Vikas Nagar 9759261374

Jyoti ram Vikas Nagar 9258241654

Ali com. Vikas Nagar 9358032034

Faiz com Vikas Nagar 9319606121

Shanu mobile Vikas Nagar 9997139028

Danish com Vikas Nagar 9837236087

Gupta info Vikas Nagar 9837865967

Vipin com Vikas Nagar 9837860910

Rakhi gnl store Vikas Nagar 9259421977

Bhadana medical store Vikas Nagar 9837573855

Malik com Vikas Nagar 9927201690

Rahaman Tel. Vikas Nagar 01336247354

Ramavtar Vikas Nagar 9759759184

National mobile gallery

Vikas Nagar 9837490755

Smart mobile Vikas Nagar 9759091776

Mh. naushad Vikas Nagar 9917414196

Jogindra Vikas Nagar 9897182605

Dal Singh Vikas Nagar 9997064624

Gytri Gnl store Vikas Nagar 9758675082

Ajay elec. Vikas Nagar 9759561709

Jai Pal Vikas Nagar 9456894871

Rajendra Vikas Nagar 9761849307

WEEK:8 STUDIED THE SURVEY REPORT AND NNNNNNNCONCLUDED THAT

MARKET SHARE OF COVERED

DANIK JAGRAR

AMAR UJALA

I NEXT

COMPAQ

From the sample size of 150 retailers

40% read DANIK JAGRAN

35% read AMAR UJALA

15% read I NEXT

10% read COMPAQ

NETWORK DISTRIBUTION

NETWORK IN DEHRADUN

MARKETING PROCESS

SALES

DANIK JAGRAN

REPORTERS

EDITORS

I NEXT

ADD COLLECTION

PRINTING

DISTRIBUTOR

DSE

RETAILERS

Marketing department’s core role is to be a brand custodian so that subscribers as well as the prospective users of Idea build a relationship with the company they deal with. Brand identity created and nurtured by marketing.

Marketing also plays a role of identifying emerging business opportunity in a competitive/regulatory context, as well as based on the technology innovations taking place.

It is Revenue enhancement, Acquisition shares, Shared role in churn reduction & creating and maintaining brand image such that it continues to be relevant to the target audience.

Enterprise Business Unit: Print media Business I broadly divided into Corporate and Individual customers. Corporate essentially means organizations with large manpower base and high communication spend. This gives us the opportunity to focus on acquiring quality customer in bulk and gain higher revenue.

The new emerging segment is SME (Small & Medium Enterprises), which hold tremendous opportunity to increase our revenue and quantity subscriber due to the size of the segment.

Channel Management:

The objective of Channel Management is to make I NEXT distribution network a source of sustainable competitive advantage for the company.

Towards this objective, Channel Management would primarily be responsible for:

1. Grow acquisitions through implementing best in class processes and developing new channels

2. Reduce cost of acquisition and servicing through improved channel productivity and use of MIS.

3. Creating a positive customer experience at each of the touch points.

4. Support in brand building through point of sale visibility

HUMAN RESOURCES

HR function I NEXT consists of four dept namely,

1. Human Resource Operations2. Management Development3. Facilities Management4. Total Quality Management

FUNCTIONS OF HUMAN RESOURCE DEPARTMENT:

1. HR looks after Recruitment, Interviews and Selection, Manpower Planning.

2. The Hr team is responsible for performance-management, compensation

benchmarking,Taxability,Payroll management, Reward & recognition, and HR policies and processes.

3. Hr is primarily responsible for Organsation structure design ,Employee satisfaction surveys,Budgets,HR MIS ,OD Interventions,Job Evaluation,and performance appraisal.

I-NEXT

HR POLICIES

TRAINING AND DEVELOPMENT AT IDEA

Management schools for AGMs/high Potential Senior Managers

Leadership School for AVPs/GMs/Highly Potential DGMs. Coaching skills and training programs for distributers and

TSEs.

EMPLOYEES STRENGTH

Highly trained and well educated employees about the product. Focused to provide quality rather than quantity. Cross-functional teams.

EMPLOYEE CARE/RETENTION ISSUES

Creating fun @ work and employee events Improved medical and Health insurances Quick reimbursement and suitable package for a suitable candidate

FINANCE

The finance department is responsible primarily for the proper financial management of the company.

The essential function of a typical finance department can be categorized into two broad functional categories.

1)Recurring Finance Functions Performing the regular finance functions that include financial planning including assessing the funds requirement, identifying and sourcing funds, allocation of the funds and income and controlling the use or utilization of funds towards achieving the primary goal of profit/wealth maximization.

2)Non-Recurring Finance Functions Performing the non-recurring functions include, though not exclusively, the preparation of financial plan at the time of promotion of the business enterprise, financial readjustment during liquidity crisis, valuation of enterprise at the of merger or reorganization and such other episodic activities of great financial implications.

Core activities of the Finance department of I-NEXT include:

1) Accounts2) Treasury & Corporate Finance3) Materials4) CRA5) Secretarial & Legal6) MIS & Budgeting

CAPEX: CAPEX means money spent to acquire or upgrade physical assets such as buildings and machinery; it is also called capital spending.

OPEX refers to an expense arising in the normal course of running a business, such as an office electricity bill etc. This is recurring expenditure.

The Institute of Charted Accountants of India (ICAI), which is the premier accounting body of India has issued a number of accounting standards.

Some of the standards issued by ICAI are also recommendatory in nature. Idea compile with all the required mandatory standards. Presently ICAI has issued 28 accounting standards.

Bad Debts: It is written of by I-NEXT & its subsidiaries for the year-end 31”March 2005was32 million, apart from this a provision for doubtful debts was also created amounting to Rs. 239 million.

Thus the total bad debt expense as a percentage to the total revenue of the company of Rs. 16,320 million would work out to 1.67%.

Surplus Funds generated by I-NEXT are invested in various financial instruments, rather than keeping them idle, so as to give a appropriate return.

The decision of investing surplus funds is taken after a detailed study & analysis of the companies CAPEX/OPEX requirements, the repayment of borrowings/loans, etc.

I-NEXT has a decentralized accounting system with each circle maintaining its book of accounts. Only the consolidation of all circle accounts is done centrally.

Jagran Prakashan & I- NEXT Q3 net profit up by 46.47% to Rs 26.00 crores

Q3 operating revenues up by 28.77% at Rs. 199 crores 

Q3FY08 Results (all comparisons with Q3FY07) Operating Revenues at Rs 199.03 crores, up by 28.77 % from Rs 154.57 crores Advertisement Revenues at Rs 131.15 crores, up by 29.03% from Rs 101.64 crores EBIDTA at Rs 43.27 crores, up by 50.49% from Rs 28.75 croresPAT at Rs 25.93 crores, up by 46.47% from Rs 17.70 croresEPS on face value of Rs. 2 each (non-annualized) of Rs 0.86, up by 46.47% from Rs 0.59Operating profit margin increased to 21.74% from 18.60%PAT margin increased to 12.67% from 11.03% 

New Delhi, January 29, 2008; Jagran Prakashan Limited

(JPL) (BSE SCRIP ID: 532705; NSE SYMBOL: JAGRAN), publishers of 'Dainik Jagran', India's largest read newspaper (Source: IRS), has reported net operating revenues of Rs. 199.03 crore for Q3FY08, an increase of 28.77% over the corresponding quarter of the previous year. The net profit was at Rs 25.93 crores, a sharp increase of 46.47% from Rs 17.70 crores in the corresponding quarter of previous fiscal. The EPS on face value of Rs. 2 each for the quarter was at Rs 0.86 as against Rs 0.59 in the corresponding quarter of FY 07.

Advertising and circulation revenues from the publishing business have registered a robust growth of 29.03% and 11.33% respectively. Increase in advertisement revenue was driven by increase in total space including color space and also better rates whereas increase in circulation revenue was mainly driven by increase in circulation of Dainik Jagran .

I-Next a, newspaper brand launched in third quarter of last fiscal, was expanded to other markets viz. Varanasi, Allahabad and Agra during the current quarter, After "Dainik Jagran", I-Next has become the most Circulated newspaper ahead of other mainline dailies in the cities of Kanpur and Varansi. It has expanded the market size and has attained circulation numbers and positioning beyond expectations in a short period of time. City Plus, another newspaper brand launched in NCR in second quarter of the previous year, was further expanded with launch of editions at two more locations of New Delhi.

Out of Home Advertising (OOH) and Event Management activity continued to scale up their operations. J9, a dedicated arm of JPL to pursue its initiatives in mobile and web space has launched home shopping, with plans to add a few more services such as classified vertical in web space, to its basket in near future.

Commenting on the results, Mr. Mahendra Mohan Gupta, CMD of Jagran Prakashan Limited said

Whereas growth in revenues from Dainik Jagran continues as expected, the most pleasing is increasing acceptability and popularity of I-Next and its attaining status of no. 2 newspaper in cities of Kanpur and Varanasi in a short span of time which augurs well for long term growth of publication business.

Outlook for all the businesses of the company remains pretty positive and the trend of growth looks intact. However, profits might experience some pressure in short term owing to increasing newsprint cost, intensifying competition and new launches of I-next and City Plus.

STOCK SPLIT & DIVIDEND

The Interim dividend @ Rs. 5 per equity share of Rs. 10 each as declared by the Board in last quarter has since been paid. Similarly, the Equity shares of Rs. 10 each have been sub-divided in to Equity shares of Rs. 2 each, in terms of shareholders' approval.

HIGHLIGHTS OF THE QUARTER

= I-Next launched in Varanasi, Allahabad and Agra and attains status of No.2 newspaper in cities of Kanpur and Varanasi and critical circulation numbers much beyond the expectations in other cities where too it is fast approaching to acquire status of No.2 newspaper.

=2 more editions of City Plus launched in New Delhi.

= Joint venture Agreement with Television Eighteen signed to launch business newspaper in Hindi and other regional languages.

LEARNING PROCESS

Learner starts training as a beginner. And

needs attention and clear instructions.

The learner experiments with the suiting learning styles.

Trainer has to give technical and moral

support.

Now the trainee can now perform the task and is allowed to take on new assignments.

Amount of guidance drops to a few points. And the trainee can

now experiment with his new skills.

LEARNING CYCLE

SWOT ANALYSIS

STRENGTH

Since it is part of print media it is a strongest and oldest means of information and communication and also the biggest employment provoider . if we talk about in India there are more than 10,000 print media companies running

If we talk about I-NEXT Easily understandable Compaq in size Affordable prise Reac to mass easily

So from this the reading habbit of people increases and a person can be aware of much valuable information and knowledge along with an entertainment.

WEAKNESS

It is a brand of DANIK JAGRAN its weakness can be seen in I-NEXT also:

No proper distribution system High tarrif rates No mass marketing of there products

These are the weakness are realised by me during my summer training programme but slowly – slowly they are overcoming on them .

OPPURTUNITY

Since its objective is to provide information and have a mass distribution the opportunity they can get is from ADVERTISEMENTS. As the business of the people increases they give adds to published them and make there popular , so is the only medium to generate the revenue on the large scale.

THREATS

Since it belong to the brand name of DANIK JAGRAN the threat is that the popularity of I-NEXT is some how affecting the popularity of DANIKJAGRAN at some places and vice-versa so to avoid this either they can go for product differentiationor change the existing market.

STRATEGY ADOPTED

To fulfill that target assigned to us by the company I have

applied different approaches. Initially when we were

given the target for the second to fifth week in the

company I had tried to go to the market and started

meeting with them.

Sixth & Seventh week of the executive training at I-next.

I have implemented another approach to achieve the

target that was I took the list of that counters which was

permanently not in the company’s list of retailer from the

distributer, and started working on it. And got a better

result from market.

The interns are working under different territory manager

there. I am working under Mr . So he used to tell

me how to approach to customer, and how we collected

the relevant data from the retailer.

LIMITATION

The major limitation for me is that there was very delay

from company side to place the material to the respective

retailer, due to that I have lost many orders from the

market. And the other limitation for me is that I can’t

carry the material which I suppose to place because it is

given by the distributer.

ANALYSIS OF PERFORMANCE VS. TARGET

Here I would like to say that I have been able to perform each of

the weeks and I tried a lot. The major variance in our

performance or the biggest setback which keep on making our

target fluctuate was the market. The markets in it are not

constant so how can we be constant. I know in sales there is no

excuse but having said that we still are new to this world

perhaps it will still take a bit of time for us to fool the customers

because as we know we had to complete our targets no matter

what the market is doing that’s why I used the word fool or may

be faux pause

Definitely, there are reasons for the variances which are the obstacles and other problems which have been faced by us during the accomplishment of winning the faith of people towards our company

LEARNING IN THE EXECUTIVE TRAINING

Learning never ends, the day it ends the particular person

ends that day, so perhaps the SIP has guided us the real

genuine learning.

The SIP has been specially meant for the executive

training title. The executive training which has been

provided by the SIP Company has provided the special

impact on us. These training sessions have been planned

in a strategic manner and to accomplish the goals.

As we all are aware that the SIP is specially meant for

making the effects for the SIP that we all students have

learnt how to be sincere and hardworking for the

company. Two months of exposure to the industry is very

much. We have also gained much knowledge and ethics

of business.

It is due to the SIP that we have been able to blend theory

and practice, observe and learn the current trends in the

market.

Thus it has provided us an opportunity to develop in

ourselves the technical skills and social skills to work in a

professional environment.

Executive Training Learning can be explained as

follows:-

Getting the knowledge of undertaking on the job

assignments.

Handling the day to day operations of the company.

Gain the knowledge of the work, culture, deadlines,

pressure of the company

Managing the team and interpersonal relationships.

It provides the scope for developing necessary

managerial skills and positive attitude.

IMPORTANCE OF SUMMER TRAINING

Summer training is an integral part of any MBA curriculum in the country. It serves as the only direct exposure to an organization and its ways of functioning during the entire curriculum. The importance of summer training in any management course cannot be over-emphasized. Irrespective of the general acceptance of summer training among the students as well as the corporate, there still exists some skepticism and confusion in the minds of MBA students about the efficacy and usefulness of a summer training programmer.

Students, especially those with little or no work experience, are

slightly confused about the discipline in which they want to

specialize and pursue their career. Summer training gives them

an opportunity to closely interact with the organization and help

identify the pros and cons of various career choices. Armed with

this knowledge and understanding, they can take an informed

decision about the portfolio of second year elective courses in

which they want to specialize.

Summer training also serves as an important opportunity to

understand what companies look for in an individual during

final placements. Essentially what company’s are looking for is

depth, a continuing intellectual curiosity on part of the

individual. The difference between being successful and having

an exceptional career is drive, dedication and single minded

delivery of results."

The students must take their summer assignments very

seriously. A little groundwork is required on their part before

going for their summers. Besides a practical exposure to

management, a summer project offers other benefits like PPO,

and a good relationship with the company. Companies are

offering summers in newer areas like project financing,

Enterprise Resource Planning (ERP), Human Resource

Information Systems, green field venture planning and Business

Strategy. A student is unlikely to get a thorough exposure in

these areas in his regular curriculum. Practical exposure to these

newer areas will help him during his placements and will give

him an upper edge against other candidates. The organization, in

turn, will benefit by having access to innovative ideas of

trainees. A summer assignment, in this respect, must be looked

at, both by the student and by the company, as an opportunity to

learn from

CONCLUSION

Summer internship program is very helpful as well as important

to get corporate exposure, and get knowledge about the working

atmosphere of any company.

If we are doing good job during our training then the will

definitely think about the final placement, may they can enroll

as in the company.

Summer internship program is very helpful as well as important

to get corporate exposure, and get knowledge about the working

atmosphere of any company.

The main thing what trainee learns from training is he gets rids

of hesitation and becomes fluent and strong while.

The executive training conducted by the college is very

beneficiary for the personality improvement of the students. It

enhances the knowledge and skills so that the students can easily

adjust themselves in the corporate world. It provides sector base

knowledge to the students so that they can understand their

weakness and strength to grow in that particular field. The

training provide a platform to understand how theoretical

concept are differ from the practical concept and how these

theoretical concept are used to give better practical result. The

training provides the experience of corporate world and

interaction with the people, which help in improving the skills,

personality and enhance the knowledge base.

The college facilitates such training program for the overall

personality development of the students. So such programs are

very useful for the students to get a good job in corporate world

and to retain the acquired position and to grow with the

organization.