cyc safe,cyclist,cycle brand,safety brand, entreprenuer
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ABOUT THE BRAND
Name: CYCSAFE
CYCSAFE is the lifesaver for CYCLISTS,BIKERS, road workers,
miners,sewage workers. It's core service is to help itsclients/customers by the means of safety in everyway. Its moto is tohelp cyclists,bikers.e.t.c. from heavy traffic and winter/foggy/sandstorm by providing an absolute solution of luminescent jackets andwindcheaters.
There is no such thing called WRONG CYCLING WEATHER ANDTIME.
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LOGO DESIGNS
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POSITIONING: -
CYCSAFEis a pro cycling clothing brand in safety category and isdistinctly more expensive.
It is probably the only brand that never worries at competition price its
name is unmatchable.
It is one of a kind bicycle clothing that doesnt need to be compared to
other brands since it has a well-developed name in the safetyenvironment with no competitors. The latest design and materials
combines CYCSAFEs heritage with innovation.
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TARGET AUDIENCE Cyclists-pro/amateur/beginner
Bikers
Internationally:
Tour de France, Giro dItaliaand Vuelta a Espaa cyclists.
Pro bikers
Mountain bikers.
Miners
Road workers
Snow boarders
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Core- Need Want : safety
GenericBasic Features:windsheaters,jackets,elbow
bands,helmets,knee pads.
Expected- Advance Features: luminescent fabrication on allproducts, bike customization.
Augmented - The essentials addons: warranty, Guarantee,
Pricing, basic Packaging.
Potential- Advantages/ Benefits: The competitive edge-
eg customer service, life savers.
PRODUCTS
LEVELS
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Need Family : security and safetyProduct FamilyAutomobile:
Bicycle: Bicycle safetyProduct Class - Bicycle safety
Product Line - Jackets, windcheaters, helmets.E.T.C.
Product Type - Luminescent products
Brand- CYCSAFE
Car accident
Automobile safety
Traffic safety
HIERRACHY
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PLACE
Initially in delhi due to extreme weather:
In canuaght place.
PRODUCTCYCLE5.3
2.5
0 0
7
8
0 0
8.6 4
0 00%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
April-november december - January
April-november December - January Events
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PRICE
High product quality medium pricing(high value strategy)
Windcheaters:
Basic Windcheater starts from Rs.2500.(black,navy,brown)
Windcheater XU starts from Ra.4000 onwards(with mp3 playerholder, reversible raincoat,high luminosity.)
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Fashionable Jackets:
Basic jacket:-Rs.2500
Pro jacket:-Rs.4000
Cycling kit
Basic - Rs.15K
Cycling Jerseys, Arm, Leg & Knee Warmers and Cycling Shoes.
Pro-Rs.25KCycling Jerseys, Cycling Shorts & Tights, Cycling Bodysuits, CyclingJackets, Cycling Vests, Cycling Underwear, Cycling Gloves, CyclingSocks, Headwear, Arm, Leg & Knee Warmers, Cycling Shoes.)
Racer-Rs.100K
PRO KIT + Cycling Glasses ,Cycling Helmets ,Cycling Shoes ,Cycling ShoeCovers ,Energy Food, Body Care, Water Bottles, Bottle Cages ,Bags &Cases , Gift Vouchers ,Backpacks ,Hydration Packs ,Textile Care,Maintenance.
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PROMOTION
Paid ADs (print, newspaper, TVC).
Public Relations(PR):
Celebrity endorsements: John Abraham/Akshay Kumar.
1. Safety campaigns2. Social cause marathons(first time-night
marathons)
1. Cycling events
2. RallyAdvisory selling:
1. Automobiles magazines.
2. Health magazines.
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Direct marketing:- Online selling,
Fashion events: WOW(World of wearableart)
Project Runway Social media marketing:-
Facebook fan and product page , Two apps: Cycsafe app andcycling app with GPRS tracking and calories indicator.
Others:-
Air ballons fully made of luminescent fibres with my brand nameand website on it.
Events:
Cycle a way:plot to pune
Ride inside bhartiya states
Tour of nilgiris
Kerela back water cycling
Brm ahmedadbad
CFI (cylling federation of india)
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SWOT ANALYSIS
Strength:
Market leader.
Multipurpose jacket.
Delievery in 48 hrs. Unique designs.
Is looked upon as a safetyimplementation and societycare.
Weakness:
Short lifetime of fibers.
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OPPORTUNITY
Growing population. Demand for road safety.
Growth in health conscious people.
Cycling trend entering in India.
Everyone wants to be time efficient.
Increase in hit and run cases of bikers, cyclist and pedestrians.
Cycling taken as a serious sport.
Reduce conjustion and traffic jam
Reduce dependency on fossil fuel.
Save emissions
MODE OF ENTRY :Joint venture with an Switzerland company named SWICOFIL, Its
the only company who makes lumiscent yarns and have patented
them.
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BUDGETING People:- designers
innovators
staff
manufacturing team(pattern maker, master, quality control e.t.c.)
Process:- outsourced
Infrastucture: two floors: ground floor for new comers/begginers.
1st
floor for Pro athletes.
Technology:- computers for accounts, sales and purchases.
weaving machine
stitching machine
cutting machine
bar code scanners
cctv cameras
Placement:- In Retail stores like Planet sports, cycle showrooms and even asself vendors at markets.
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PHYSICAL EVIDENCE
Store design would be luminescent from exterior and would be madeup of glass and wooden fixtures.
Interiors would be a little dark to make our products more emphasise
And appealing with wooden flooring.
Instore cycle servicing.
Staff uniforms with luminescent belts and collars.
Visual merchandising.
Website (flash)
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LUMINESCENT YARNS AND FIBRES
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Thank youM.Prashanth