martha stewart, entreprenuer
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Martha Stewart
Siobhan SchrammMrs. Moeller’s 7th block
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Biography
• Born on August 3rd, 1941 in Jersey City, New Jersey.
• Her mother was a sixth- grade school teacher.• Her father was a pharmaceuticals salesman.• Stewart has four brothers and sisters.• She grew up in a Polish- American Family.
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Biography
• Stewart learned valuable skills from her family and neighbors.
• Her family was religious and ambitious, but still had time for recreation.
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Education
• Stewart was a straight A student. • She turned down NYU to attend Barnard
College in New York City.• Studied chemistry, then switched to European
and Architecture history. • However, after college, Stewart modeled and
played roles in television commercials.• Later, she found a job as a stockbroker.
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Social Aspects
• She married Andrew Stewart her sophomore year in college.
• After college, they had a baby girl, but then divorced in 1989.
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Social Aspects: extracurricular
• She was an avid reader during childhood and still reads voraciously today.
• Stewart loves gardening and cooking.• She baby-sat kids in her neighborhood and
sometimes threw birthday parties for them, for fun and for extra money.
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What Got Her Started
• Her family moved to Westport, Connecticut and bought a farmhouse.
• Stewart used her own money and started a catering business in the basement of her house.
• The business became a $1 million enterprise.
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Mistakes in Early Business
• While working as a stockbroker, the 1973 recession hit, making her choose a new career path.
• She was found guilty for obstructing an investigation in 2004 and was sentenced to five months in prison.
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Current Status
• She writes books.• Martha Stewart Living Magazine• Martha Stewart television show• She appears on television shows.• Line of bed and bath products for Kmart• She has other lines with Macy’s.
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Business Organization
• Cooperative– Her magazine is operated by a group of people
and they are all benefited from their work. – Her bed and bath line for Kmart.
• Sole proprietorship– Her business is owned solely by her and she she
runs 99% of it.– Catering business– Books
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Business Philosophy
• Good customer service– Always searching for “simple solutions to
everyday problems.”– Spends time of living, lifestyle, and family.
• Hard Working– She has lots of energy.– She believes success is based on dedication to real
interests.
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Business Philosophy
• Stewart believes a balanced life is very important.
• She doesn’t do anything unless she thinks it is going to be good.
• Martha does what she does because she loves it.
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Business Name
• She used her own name for the business.
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Interesting Fact
• In elementary and high school, Stewart wanted to be a teacher.
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Documentation
Martha Stewart. 9 Nov. 2007. Academy of Achievement. 4 April 2010 <http:// www.achievement.org>.Stewart, Martha. Online Encyclopedia. 4 April 2010 <http://www.encyclopedia.jrank.org>.