M. W THOMPSONMRMTPLUS4@GMAIL.COM I +64 21 774 023 I LINKEDIN.COM/IN/MATT-THOMPSON-B622581A

GLOBAL MARKETING EXPERIENCE STRATEGY & DELIVERY MANAGER

Senior Marketing Manager • 14 Years in Progressive Marketing Roles with Large Global Manufacturing Organisations • Financial Responsibility to $55M

Digital Strategy –Social, Engagement, Apps Experiential Marketing Programs Marketing Communications Brand ManagementSupplier Relations & Negotiations Insight CreationFinancial Planning Employee Training, Development & Leadership

PROFESSIONAL EXPERIENCE

Fisher & Paykel Appliances 2013–Present

Global Marketing Experience Strategy & Delivery Manager 2013–2016

Recruited to transform this Australasian mass market appliance company into a Global Premium Appliance organisation. Focus has been on the pre purchase recruitment, connection and engagement of consumers at a global level through digital and physical connection points from the shelf back. The key outcome being purchase conversion. Notable achievements have been:

Created the Social Kitchen Cooking School in partnership with Queen Victoria Market (Melbourne) and introduced new income stream to Fisher & Paykel Business.

Created and rolled out at a global level all new, digitally integrated premium display toolkit to engage & convert consumers and B2B customers within 3rd party retail stores. Project also included the creation of company owned experience centres and pop up experiential programs

Optimised new Retail Display system, reduced costs by 35% and created offshore manufacturing & logistics infrastructure to support global business growth in the last 3 feet

Board and exec committed to make Retail Display system the #1 company investment globally between 2016 – 2021

Sales conversion in the last three feet up 14.5% globally

Coca-Cola Oceania 2002–2013

Marketing Assets Manager 2005–2013Marketing Activation Manager 2002–2005Multiple responsibility role – strategic development, platform creation and execution of Sponsorship, Consumer Experience and Digital programs for The Coca-Cola Company New Zealand brands.

Creation and Delivery of The Coca-Cola brand experiential program driving recruitment of teens. Role requirement was to manage this multi-million dollar program from brief to execution across 9 different agencies and a staff of 65.

Leveraged sponsorship and created marketing communication programs for RWC2011 to over deliver versus benefits paid for and deliver double digit positive ROI for The Coca-Cola Company. RWC project achieved volume and profit objectives between May and October 2011 despite an overall flat year for the business.

Driving volume growth & relationship with McDonald’s NZ to deliver 6% year on year growth 2003-2005. Achieved through a mix of insights and analytics to create incidence driving activity that delivered to a meal occasion. Integration of the McDonald’s and Coca-Cola businesses across Brand, Supply , Quality, Communications and distribution teams

Leader of cross-functional teams to integrate & drive Keri Juice beverage business into the Coca-Cola system following its purchase by The Coca-Cola Company in 2002. This included the alignment of all Keri products with The Coca-Cola Companies stringent quality requirements.

EDUCATION

Bachelor of Business, Marketing, 2001 • Massey University, NZ

TECHNOLOGY SKILLS

Proficient in Excel, Word, Powerpoint, Lotus Notes, SAP.

RefereesAvailable on request