JON HAYWOOD STRATEGIC & EXPERIENCE PLANNER

Business & Planning Director

Planning Director & Cultural Attache

Head of Strategy

VP Account Director

Senior Interactive Consultant

Technology Adoption

Planning Director

Director (Digital Solutions)

Choice Architect & Experience

Planner

+ambassadogs

• I combine traditional strategic planning with more modern practices of data analytics, behavioural science and experience planning to generate business transformations.

• I’m what you get when you combine Forensics & Advertising.

• I am I.S.T.J on Meyers-Briggs; a strong balance of thought leadership with people leadership.

• I curate multi-disciplinary working environments that inspire both innovative & effective ideas.

“Jon is an absolute joy to work with and have in your team. His expertise aside, he’s a great initiator and innovator for the team morale, always looking for new and innovative ways to get the best out of everyone and let individuals shine in the context of a great team. All that underpinned with a vast knowledge and experience in UX analysis/customer insights, social monitoring, and analytics, Jon plays a key strategic role in any digital project. He has a particular knack for innovative technology, always keen to share and apply the latest and hottest.”

Kees de Koning Technisch Directeur, Clockwork

Course Tutor Guest Lecturer

British Sign Language 1&2

BSc. Chemistry & Computer Based Technology

PhD - Fundamentals of UV MALDI-MD

PostDoc

Dip Dig Mktg

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“I have worked with Jon for the last 18 months around the area of behavioural experience and innovation planning. Jon really is a great passionate guy, who cares deeply about his craft and the challenges of next generation marcoms. Certainly a great senior addition to any future thinking team.”

James Oliver Chairman, Nomads Agency

“Jon is a wonderfully collaborative and insightful planner. He's also a person of huge integrity, who is a pleasure to work with. He cares about people just as much as he cares about getting great results for his clients, which is why he manages to unite teams around achieving clear and specific objectives. He's also a real digital expert, with a wealth of knowledge about how technology is evolving and how brands can get the best out of it.”

John Owen Director, The Decisions Practice

“Without doubt, Jon has one of the most laser-like and forensics minds in the business. He manages to integrate consumer know-how, technological wizardry and business insights in way that is inclusive, simple and engaging. His approach is positive, collaborative and accountable...and is always willing to go beyond the call of duty. I would work with him again in a heart beat.”

Sebastian DreyfusCEO, Publicis Modem

“He is a unique blend of scientist, social anthropologist, behavioural economist, Digital geek, dog-loving, bow-tie sporting, collaborator and partner. With 26 years’ experience I have worked with a wealth of good guys but can honestly say, Jon is one of the very best.”

Carol ShmygolVP Marketing and Brand, ATB Financial

“Jon arrived from London with a witty sense of humour, a talent for visual capture (photography) and uber enthusiasm (even after many years of digital agency planning). His keen sense of strategic curiosity makes him a pleasure to work with. I strongly recommend Jon as a planner and teacher. His collaborative nature helped fuel many ideas into brilliant campaigns, ground-breaking platforms and a Vancouver-based mixed-agency planning group.”

Angèle BeausoleilInnovation Researcher & Adjunct Professor

JON HAYWOOD (I.S.T.J) http://about.me/jonhaywooduk

11.07

06.05

02.03

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88-91

Nielsen Norman GroupReal world insights & ethnographicsInstitute of Direct MktgDiploma in Digital MktgCACDPBritish Sign Language Levels 1 & 2Warwick Institute of Mass Spectrometry PhD research - Aspects of UV-MALDI-MSWarwick School of Molecular SciencesBSc.Hons (2:1) Chemistry & Computer Based Technology

EXPERIENCEBusiness & Planning Director

Ogilvy MEMAC, Dubai, (12.07 - 05.08)

I launched and led Ogilvy’s ‘Digital & Direct’ services across the UAE. I directed and mentored a cross-functional team of

15 people revitalising the agency digital offering that converted to a more effective

conversion of pitch wins. I delivered effective strategic consult to other

MEMAC regional offices for both their current and new business projects.

Skills Integrated & interactive strategic planning.

Traditional & digital CRM development & activation. Website experience planning.

Data planning & effectiveness design.

Tech Adoption Planning Director Publicis, London, (02.05 - 12.07)

I combined my strategic and client servicing skills to deliver truly integrated

thinking and effective results including the British Army’s most successful

recruitment campaign and an Out Of Box Consumer Experience for the global HP

Imaging and Printing client.

Skills Integrated & interactive strategic planning.

Traditional & digital CRM development. Mobile innovations. Website experience

planning. Data planning, effectiveness design and eco-system optimization.

Senior Interactive Consultant Banner Corp , London, (01.02 - 02.05)

Senior consultant to HP IPG clients. Delivering online experiences and product out-of-box design for all printers and ink.

Skills OOBE design and testing. Digital CRM. Mobile innovations. Website experience planning. UE/+HX, effectiveness design.

VP Global Account Director Digitas, London, (08.99 - 12.01)

Lead account director on the global AMEX account, launching 30 market

websites on Vignette SS.

Skills Website experience design. Effectiveness

and data planning. Digital CRM.

EDUCATION

e jonhaywooduk@hotmail.com m + 31 6 15 93 33 94

IMPACT• I combine traditional strategic planning with more

modern practices of data analytics, behavioural science and experience planning that generate business transformations; it’s all about creating more positive (human) experiences.

• I am I.S.T.J on Meyers-Briggs; a strong balance of thought leadership with people leadership

• I curate multi-disciplinary working environments that inspire both innovative & effective ideas.

EXECUTIVE SUMMARY• 68% INCREASE in recruits during one of the toughest

recruiting periods (British Army)• 12% INCREASE in test-drive conversions (Honda UK)• INCREASED printer & ink registration with the design

of a new Out of Box Experience (Hewlett Packard)• SURPASSED all social media KPI’s by 108%

(Prairie Milk Marketing Partnership)• 30% IMPROVEMENT in e-commerce revenue in the

first month of activation (SKINS)

INTERESTSI have two key passions in my life. The first is photography a skill I’ve been perfecting since the age of seven. I produce and sell a retrospective annual. I am also a dog owner and spend time learning how to be the pack leader. I also help charities drive awareness and conversation around the topic of canine welfare and wellbeing.

SkillsBrand & experience planning. Behavioural

economics, UX/+HX. Integrated & interactive strategic planning. Traditional,

social and mobile CRM. E-Commerce optimization. Eco-system design & optimization. Campaign planning.

Participatory design & creative innovation. Data Analytics & effectiveness design

Pastoral management & development.

Regional Planning Director & Cultural Attache

DARE, North America (02.10 - 10.13)

Built a reputation of thought leadership and cultural leadership across the North

American network (YVR, LAX, YYZ). Led and supported DARE’s

sister agency RXL in LA; delivering successful strategic insights for their key accounts of Unilever (Caress & Vaseline)

and Pepsi Emerging Brands (Izze & Jarritos) and any new business pitches.

SkillsBrand, experience, social, CRM &

effectiveness strategic planning. Integration of behavioural economics into the creative process. Digital eco-system

design. User Experience & positive Human Experience theory. Creative

innovation design. People management, employee annual development &

pastoral development. Client relationship development and business prospecting.

Associate Planning Director DARE, London, (05.09 - 02.10)

I led the agency strategic planning for Sony Ericsson & BMW. I set up the strategic team for DARE New York,

servicing the US Sony Ericsson client. I was also a key support with the IPA

(via Rory Sutherland) and helped launch workshops for an industry-wide initiative to bring behavioural economics into the

mainstream agency insight process.

Skills Brand, creative, experience &

effectiveness planning. Behavioural economics, UX/+HX. Integrated &

interactive strategic planning. Traditional, social & mobile CRM. e-Commerce

experience and operational optimization.Eco-system design & activation.

Campaign planning. People management, pastoral career development & graduate

programme design and activation.

Senior Planner Collective, London, (05.08 - 05.09)

I led the strategic and experiential vision for the Honda UK digital account. This

included the launch of their revolutionary online automotive digital platform.

Skills Integrated & interactive strategic planning.

Customer experience optimization. Website optimization. Data planning.

Founder & Choice ArchitectAmbassadogs, Amsterdam, (present)

I help brands deliver measurable business transformations by creating more positive

(human) experiences. I use my twenty years of interactive and integrated

strategic planning expertise and weave in new thinking and practices; behavioural economics, experience vision planning

and social media eaves-dropping.

SkillsBehavioural economics, Experience

planning and customer vision design. Fully integrated campaign planning.

Service & innovation design. Photography art direction and shoots. Curation of

collaborative & Participatory creative and strategic team dynamics.

Head of Strategy Nomads, Amsterdam, (10.13 - 05/15)

I successfully integrated the creative, tech and planning teams into a collaborative

culture of participatory design. Built a strong thought leadership reputation and skilled up a team of planners to develop

the best insights. Introduced Behavioural Economics to support the agency vision of creating positive human experiences.

Introduced new tools (social listening) to the planners toolbox uncovering new

sources and perspectives for a richer consumer insight.

DON’T QUOTE ME “Jon is a unique blend of

scientist, social anthropologist, behavioral economist, Digital

geek, dog-loving, bow-tie sporting, collaborator & partner.

With 26 years’ experience I have

worked with a wealth of good guys but can honestly say, Jon is one of

the very best.”

CAROL SCHMYGOL VP Marketing & Brand ATB Financial

“Jon is a wonderfully collaborative and insightful planner. He’s also

a person of huge integrity, who is a pleasure to work with. He cares about people just as much as he

cares about getting great results for his clients, which is why

he manages to unite teams around achieving clear and

specific objectives.

He’s also a real digital expert, with a wealth of knowledge about how

technology is evolving and how brands can get the best out of it”

JOHN OWEN

Partner, DARE London

“Jon arrived from London with a witty sense of humour, a talent for visual

capture (photography) and uber enthusiasm (even after many years of

digital agency planning).

His keen sense of strategic curiosity makes him a pleasure to work with. I strongly recommend Jon as a planner and teacher. His

collaborative nature helped fuel many innovative ideas into brilliant campaigns, ground-breaking

platforms. Thank you for crossing the pond to join us.”

ANGELE BEAUSOLEIL Innovation Researcher,

Strategic Designer & Adjunct Professor

“Jon is an absolute joy to work with and have in your team. His

expertise aside, he’s a great initiator and innovator for the

team morale, always looking for new and innovative ways to

get the best out of everyone and let individuals shine in the

context of a great team.

All that underpinned with a vast knowledge and experience in UX

analysis/customer insights, social monitoring, and analytics, Jon plays

a key strategic role in any digital project. He has a particular knack for

innovative technology, always keen to share and apply

the latest and hottest.”

KEES DE KONING Technisch Directeur at Clockwork

“Have worked with Jon for the last 18 months around the area of Behavioural Economics & innovation planning. Jon really is a great, passionate guy, who cares deeply about his craft and the challenges of next generation marcoms.

Certainly a great senior addition to any future thinking team.”

JAMES OLIVER Chairman NOMADS Agency

BRANDS

AWARDS

EA FIFA SPORTSJohn Frieda

Sony Ericsson Sony EricssonSony EricssonBritish Army

British Army British Army British Army British Army