customer’s cloud: how to better understand and respond to the needs of your customers

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Customer’s Cloud_ How to better understand and respond to the needs of your customers

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• Enterprise customers present their view on customer Cloud – what do they need and want from Cloud offerings? • SoHo and SME Telco Cloud: Potential of this segment versus the difficulty to address it for a Telco • Consumer & Personal Cloud: The Telco opportunity to boost appeal with customers and achieve clear differentiation.

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Page 1: Customer’s Cloud: How to better understand and respond to the needs of your customers

Customer’s Cloud_

How to better understand and respond to the needs of your customers

Page 2: Customer’s Cloud: How to better understand and respond to the needs of your customers

Page 3: Customer’s Cloud: How to better understand and respond to the needs of your customers

3

Who is Using the Cloud? - Enterprise

Source: Forbes

Page 4: Customer’s Cloud: How to better understand and respond to the needs of your customers

4

Who is Using the Cloud? - Enterprise

50%

Page 5: Customer’s Cloud: How to better understand and respond to the needs of your customers

5

Who is Using the Cloud? - Enterprise

Page 6: Customer’s Cloud: How to better understand and respond to the needs of your customers

6

Who is Using the Cloud? - Enterprise

Finance

Human Resorces

Marketing Sales

Operations

CIOAccounting

Page 7: Customer’s Cloud: How to better understand and respond to the needs of your customers

35% of IT Spending will take place OUTSIDE of IT by 2015, growing by 90% by the end of the decade

Source: Datamation

Who is Using the Cloud? - Enterprise

Page 8: Customer’s Cloud: How to better understand and respond to the needs of your customers

8

Who is Using the Cloud? - Residential

Page 9: Customer’s Cloud: How to better understand and respond to the needs of your customers

What are the delivery models?

IaaS PaaS SaaS Residential

Business

StartupsSMB

Page 10: Customer’s Cloud: How to better understand and respond to the needs of your customers

What are the delivery models?

SLA Based VirtualDC IaaS PaaS SaaS

Business

Residential

Enterprise

StartupsSMB

Page 11: Customer’s Cloud: How to better understand and respond to the needs of your customers

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What are the Main Differences?

Page 12: Customer’s Cloud: How to better understand and respond to the needs of your customers

12

What are the Main Differences?

mammaagata.com

Page 13: Customer’s Cloud: How to better understand and respond to the needs of your customers

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Public /Public /Private Private Public /Public /Private Private

SLASLASLASLA PortfolioPortfolioPortfolioPortfolio

DataDataMigrationMigration

DataDataMigrationMigration

ComplianceComplianceComplianceCompliance IT IntegrationIT IntegrationIT IntegrationIT Integration

Data Data ProtectionProtection

Data Data ProtectionProtection

Datacenter Datacenter LocationLocation

Datacenter Datacenter LocationLocation

Vertical Vertical RequirementsRequirements

Vertical Vertical RequirementsRequirements

Page 14: Customer’s Cloud: How to better understand and respond to the needs of your customers

14

What are the Main Differences?

FEEDS OUR STOMACH

FILLS OUR SENSES

Page 15: Customer’s Cloud: How to better understand and respond to the needs of your customers

15

Who is Using the Cloud?

http://www.motivationalmemo.com

Page 16: Customer’s Cloud: How to better understand and respond to the needs of your customers

16

Advice Nº 1

You can’t compete with Amazon…

…but you don’t have to.

Page 17: Customer’s Cloud: How to better understand and respond to the needs of your customers

Revenue-Share

Pure IaaS

Security, Availability

Localisation, Integration

…

Page 18: Customer’s Cloud: How to better understand and respond to the needs of your customers

18

Advice nº 2

Decide what do you want to be…

Page 19: Customer’s Cloud: How to better understand and respond to the needs of your customers

Pure

C

loud

Serv

ice B

ase

d

Clo

ud

Page 20: Customer’s Cloud: How to better understand and respond to the needs of your customers

Page 21: Customer’s Cloud: How to better understand and respond to the needs of your customers

Page 22: Customer’s Cloud: How to better understand and respond to the needs of your customers

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http://www.unclesamsfood.co.uk/

Advice nº 3

Page 23: Customer’s Cloud: How to better understand and respond to the needs of your customers

Contact: [email protected]

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