5

4

3

2

GM’sGM’s

ChallengesChallenges

Bombardier

Bombardier

Customer’s SideCustomer’s Side

Contents

01 Case Analysis

02 Current Information

03 New way to approach to customers

Supply’s Side

Case Analysis01

01 Customer’s Side

ChallengesChallenges Leveraging the brand

ChallengesChallenges Dealers Relation

InitiativesInitiatives Leveraging Customer’s data

InitiativesInitiatives Customers satisfaction

Case Analysis01

Customer’s Side

Contents

02 Current Information

03 New way to approach to customers

Supplier’s SideSupplier’s Side

01 Supplier’s Side

ChallengesChallenges Communication’s Channel

InitiativesInitiatives Shoring up CommunicationIn the Supply Chain

InitiativesInitiatives The “Big Three”launchedConvinist

ChallengesChallenges Logistics

InitiativesInitiatives Build To Order to Delivery

InitiativesInitiatives Inventing new Practices in Logistics

02 Current InformationCurrent Information02

Case Analysis01

Customer’s Side

Contents

03 New way to approach to customers

Supplier’s SideSupplier’s Side

02 Current Information

CurrentCurrent

InformationInformation

1 Labour Union

Global Crisis 2

3 Weak Competitiveness

Increased cost of raw materials 4

5 Unsatisfied customer's needs

Increased cost of raw materials 6

Compensation for employees through having negotiation

(ex: extra day-off, not excessive incentives

Request  support

from the government

Changing Marketing Strategies

Change company's approach to production

Alliance with company like such as "Dupont”

Customized the cars depends on customer's preference

Customer management system

Investing in alternative resources

Developing none gasoline vehicles

03 New way to approach to customersNew way to approach to customers

03

Current Information02

Case Analysis01

Customer’s Side

Contents

Supplier’s SideSupplier’s Side

Extension of Guarantee

Way.1

03New way to approach to customers

Customer’s Management system

Way.2Applying new human

resource strategy

Way.3

GM

04 Questionarie

What are the Challenges that GM face with currently?

What are the suitable ways to deal with the challenges of GM?

What are the key elements to succeed in future car industry?

How can they meet customer's satisfaction?

What Big Three stand for?

Bombardier

C.A.S.E

General

MotorsThank You