BayBridgeDigital helps you optimize your marketing campaigns to deliver a customized experience to your customers with Salesforce’s Marketing Cloud tool..

•BayBridgeDigital guides you in customizing each •customer’s journey across all communication channels.•We support you from the development of the digital •marketing strategy of your company to the •implementation of the Marketing Cloud solution.•We carry out workshops to understand your current •processes and the expectations of your customers in •order to realize a project with high added value.•The methodology and agility of our teams make it •possible to accelerate the delivery of projects.

•Lack of customization of emailing and •SMS campaigns•Absence of differentiated paths according to •the segment considered•Difficulties to engage with prospects and •re-engage with clients•Mismanagement of subscriptions / •un-subscriptions•Absence of an IP warning strategy•Compliance issue with CAN-SPAM and •GDPR legislation

•No unified customer view•Difficulty to engage in cross-channel •actions•Lack of relevant content by audience•Difficulty measuring campaigns and •seeing their history•Difficulty tracking the impact of •campaigns in real time•Lack of reports and custom •dashboards

PAINPOINTS

Marketing Cloud is a rich platform where you can manage all marketing interactions withyour B2C customers. It offers a 360 view of the customer that allows you to contact themvia a unified CRM platform. The aim is to connect your marketing teams to sales andcustomer service.

SOLUTION

PRODUCT SHEET

FEATURES

•360 view of every contacts and marketing •campaigns•Management and sending of emails and •personalized SMS•Campaign Management•Management and storage of marketing resources•Management of the social networks of the brand •(LinkedIn, Facebook, Twitter, Instagram, Pinterest)

BENEFITS

•Creating « smart » engagement path•Prediction of marketing actions to be •carried out (Artificial Intelligence)•Adjusting campaigns by behavior (open, •click, download)•Marketing automation•Compatible with AppExchange apps•Report and data analysis

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BayBridgeDigital

success@baybridgedigital.com | +33 176420572

www.baybridgedigital.com

• Email studio : Create email templates and send personalized messages.

• Mobile Studio : Automate mobile interactions through SMS marketing.

•Social Studio : Doing competitive intelligence, managing social media and communicating with your customers.

• Advertising Studio : Enable customer data to drive digital advertising and manage

acquisition, re-engagement and alignment campaigns.

• Web studio : Create landing pages and microsites with CloudPages.

• Salesforce DMP : Capture customer data in a platform for targeted advertising.

• Analytics Builder : Get advanced insights into the behaviors and interests of your contacts across all channels.

• Web & Mobile Analytics : Collect data about visitor behavior on your website and mobile.

• Rapport : Analytical tools to help you understand your data and challenge actions.

• Einstein Engagement Scoring : Targeting customers to maximize engagement and

conversions through customer data and machine learning.

• Journey Builder : Deliver a seamless customer experience with personalized travel across all channels.

• Automation Studio : Automate and optimize your lead generation and nurturing

programs throughout the prospect’s life cycle.

• Content Builder : Manage images, documents, and content for use in Marketing Cloud.

• Personalization Builder : Use artificial intelligence to recommend the best campaign

and the best products according to the customer’s interactions.

• Audience Builder : Segment your subscribers to better target your mailings.

• Contact Builder : Manage, consolidate, organize and link contact data from all Marketing Cloud applications and external sources.

PRODUCT SHEET