customer relationship management in mis ppt

11
Customer Relationship Management in MIS By: RANJANI

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Post on 21-Jan-2015

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  • 1. Customer Relationship Management in MIS By: RANJANI
  • 2. Customer relationship management
  • 3. Real world case
  • 4. Summary
  • 5. Avaya
  • 6. Avaya IP
  • 7. Major Clusters in CRMContact and account managementSalesMarketing fulfillmentCustomer service and supportRetention and loyalty programmes
  • 8. Three phases of CRMAcquireEnhanceRetain
  • 9. Benefits and challenges to CRMIt allows a business to identify and target their best customers.It makes possible real time customization and personalization of products based on customer needs.It also keeps a track of a customers when he contacts the company.
  • 10. CRM failuresLack of understanding and preparation.
  • 11. Thank you