Melissa Miller75 Davis Street North Andover MA, 01845 ∙ (978) 809-0302 ∙ millermt@merrimack.edu

Education_____________________________________________________________________ ___________ ____ Merrimack College School of Business North Andover, MAMaster’s in Business Administration, May 2016Concentration: Management GPA:3.8Bachelor of Science: Business Administration, May 2015 GPA: 3.4Concentrations: Marketing and Women’s Gender StudiesHonors: Cum Laude, Dean’s List, Sigma Iota Epsilon,

Work Experience_____________________________________________________________________________

Marketing Project Coordinator - Avid Technology, Burlington, MA May 2015-Feb 2016 Worked both at a strategic and tactical level with all cross-functional teams to create product marketing launch plans. Worked hand-in-hand with Creative Services, Web, PR, Artist Relations, Sales Enablement, Digital Marketing,

Demand Generation and Field Marketing teams to define all project needs, specifications, and delivery schedules.

Work closely with Avid Inside and Outside Sales Teams to help drive the engagement and relationship of channel partners through scalable tools and systematic field engagement across all segments

Managed North American coop and create co-marketing plans to ensure optimal ROI for all resellers Successfully created, executed and managed marketing programs that drive demand and create new Opportunities. Oversee data integration between marketing, sales and channel partners, particularly to facilitate lead flow Coordinate and attend roughly multiple regional/channel driven events per year; create invitations, track metrics and

attendees, facilitate panelist discussions, manage venues, create post event follow-up and feedback surveys Assisted in creating standardized co-marketing tools for Avid’s new channel partner program Coordinated multiple corporate events and regional tradeshows in the US and Europe. Provided executive administrative assistant to the CMO and CPO with office management, travel planning, calendar

management, and onboarding new marketing and product employees.

Marketing and Sales Intern - Avid Technology, Burlington, Ma June 2012-May 2014 Collected, Sorted and Analyzed data from a regional trade show. Developed a report that summarized consumers by

product of interest, geographic location, purchase time frame, and potentially new consumers. Providing onboarding and administrative assistance to the VP of Marketing and CMO. Created a user-friendly guide to Avid’s Customer Association website that helped answered frequent questions that

users might have. Reached out to all companies that use Avid Products and updated their info and informed them about Avid’s

upcoming promotions and products.

Marketing, Events, Accounting and Operations Intern – Snap Infusion, Andover, MA Jan 2015-May 2015 Participated in the evaluation and implementation of student ambassador’s for Snap Infusion’s products in the college

setting. Helped manage these students and update them on news on the company. Assisted the Accounting Department with general accounting duties, such as journal entries, POs, and billing. Planned and executed events at local and non-locations to help promote the products and educate potential consumers

on the products available.

Marketing and Social Media Intern – Baked & O So Good, Haverhill, MA Spring 2014-Jan 2015 Developed a local marketing plan to help promote the new start up company in the area, through social media, event

participation, and print media. Created a variety of marketing collateral for the company including the website, social media sites such as Facebook,

Instagram, Twitter, Foursquare, and Yelp. Responsible in creating seasonal flyers that were distributed to over 2,500 residents and companies in the area.

Skills, Activities, Interests______________________________________________________________________Athletics: Member of Merrimack College’s NCAA Division II Women’s Basketball team, Full Scholarship AthleteActivities: Relay for Life, Best Buddies, Alternative Break Leader to Ecuador, New Orleans, LA, Philadelphia, PAComputer Skills: Marketo, SalesForce, Central Desktop, Backstage, SAP, OpenText, Relayware, GlobalMeet, Join.Me, Microsoft Office Suite, Microsoft Project, Microsoft SharePoint, and Advanced Excel Monitoring.Relevant Coursework: Marketing, Consumer Behavior, Economics, Finance, Accounting, Business Math, Analysis and Decision Making, Sports Marketing, Marketing Research, Statistics, and Business Ethics.