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    Jon Witt

    Alana Hermiston

    2 nd Canadian Edition

    SOC

    2013 McGraw-Hill Ryerson Ltd. All rights reserved. 1

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    CULTURE 3

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    Culture and Society

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    Culture totality of our shared language,knowledge, material objects,practices and beliefs.

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    The Development of Culture Around the World

    Innovationprocess of introducing newideas or objects to a culture

    Discoverymaking known or sharing theexistence of an aspect ofreality

    Invention results when existingcultural items are combinedin a form that did not exist before

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    Globalization and Diffusion

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    Cultural innovation can be highlyglobalized

    Diffusion

    process by which some aspect of culturespreads from group to group or society tosocietymass media, the Internet, immigration, and

    tourism accelerate diffusion and transmission ofculturehas led to the cultural domination of developingnations by more affluent nations

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    CHARACTERISTICS OF CULTURE

    Learned Shared Transmitted Cumulative Human Dynamic Culture is socially constructed

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    CHARACTERISTICS OF CULTURE Culture defines us and our way of life

    providing us with an understanding of oursociety and our place in it. It provides us withcodes of behavior.

    As a process it delivers the values of a societythrough products and other meaning makingforms (Campbell et. Al. 2012).

    This can be both freeing and constricting.

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    Material culturephysical or technological aspects ofour daily lives

    Elements of Culture

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    Nonmaterial culture ways of using material objects as well

    as customs, ideas, expressions, beliefs, knowledge, philosophies,governments, and patterns ofcommunication.

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    Elements of Culture

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    Technologycultural information about how to usethe material resources of theenvironment to satisfy human needsand desires

    Culture lagperiod of adjustment when nonmaterialculture is struggling to adapt to newconditions of the material culture.

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    MATERIAL CULTURE Material culture includes items that you

    can touch or feel. It is the STUFF ofeveryday life.

    Examples are: buildings cars Electronics (computers, IPods, cells, tablets) clothing crafts and artifacts

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    NON-MATERIAL CULTURE

    Symbols Language

    Gestures Values Beliefs Behavior Norms, Folkways, Mores, Laws

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    SYMBOLS Make culture possible Symbols are those things that are

    used to give meaning to somethingthat goes beyond what it actually is(Johnson, 2008, 39)

    Symbols are one of the building

    blocks of culture and the ideas thatserve to give things meaning and build the reality we live in (Johnson, 2008, 40)

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    EXAMPLES OF SYMBOLS

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    Elements of Culture

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    Language : system of shared symbols

    Sapir-Whorf Hypothesis Language is not a givenLanguage precedes thoughtLanguage is culturally determined

    Language may color how we see worldLanguage can transmit gender and racialstereotypes

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    Elements of Culture

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    Nonverbal communication

    use of gestures, facial expressions, andother visual images to communicatenonverbal communication is learned

    nonverbal communication is differentin different cultures

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    Defining CanadianPeople

    Canadians believe in:

    Equality

    Fairness

    Diversity

    ToleranceHumanRights

    Generosity

    Freedom

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    Formal norms

    generally written; specify strictpunishments

    Informal normsgenerally understood but not preciselyrecorded

    Mores (Formal)norms deemed highly necessary to the welfare of a society

    Folkways (Informal)norms governing everyday behaviour

    Elements of Culture

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    Norms : established standards of behaviourmaintained by a society

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    Elements of CultureNorms

    not followed in all situations

    weak norms may be ignoredmay be violated due to norm conflictadherence contingent on changes in

    political, economic, and socialconditions

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    Elements of Culture

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    Sanctions penalties and rewards for conduct

    concerning a social normpositive sanctions include pay raises,medals, and words of gratitude

    negative sanctions include fines, threats,imprisonment, and stares of contempt

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    Culture and theDominant Ideology

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    Dominant ideologythe set of cultural beliefs and practices thatlegitimate existing powerful social, economic,and political interests

    helps explain and justify who gets what and why in a way that supports and maintainsthe status quoMarx argued that a capitalist society has adominant ideology that serves the interestsof the ruling class

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    Aspects of Cultural

    Variation

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    Subculturesegment of society that shares distinctivepattern of mores, folkways, and values thatdiffers from the pattern of the larger society

    Argot : specialized language that

    distinguishes a subculture fromthe wider society

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    Subculture Slang

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    Source: Luc Reid. 2006. Talk the Talk: The Slang of 65 AmericanSubcultures. Cincinnati, OH: Writers Digest Books.

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    Aspects of Cultural Variation

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    Counterculture subculture that conspicuously anddeliberately opposes certain aspects of the

    larger cultureHippiesTerrorist cells

    Culture shockthe feelings of disorientation, uncertainty,and even fear that people experience whenthey encounter unfamiliar cultural practices

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    Aspects of Cultural

    Variation

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    Ethnocentrism

    tendency to assume that ones ownculture and way of life representthe norm or are superior to all

    others

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    Aspects of Cultural Variation

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    Cultural relativism viewing peoples behaviour fromthe perspective of their own culture

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