1. http://CulturalCuisines.blogspot.com
By: Robert Komejan, AnjaineSaldhi

2. Overview
Enjoy spending time cooking
Busy lives lead to less time cooking, we want to bring the fun back in making supper
Provide you with the cooking instructions and some history about the dish

3. Persona
Occupation: Working Monday to Friday as a sales representative in the health care industry
Age 28 years old, Female / Male
Status: Married / No children
Income Level: $60,000-$70,000
Hobbies and Interests: Eating healthy, going to the gym, Yoga, music, TV series, and going for walks

4. List of Blog Posts
Italy - Easy Italian Turkey Lasagna with Italian veggies
Asian - Beef with Green Beans and Rice Curry
France Easy Dessert from France Chocolate mousse
Mexico How to prepare grilled chicken Quesadilla
Canada The Great Canadian Omelette

5. List of Blog Posts
Indian Easy to Prepare Indian ShahiPaneer Recipe
Holland The Netherlands NasiGoreng
German German Dessert How to make Black Forest Cake
Sweden How to create Swedish Pancakes
Norway Making Norwegian Sweet Soup

6. Facebook Page
Facebook page was linked
To our blog, and Twitter page
Weekly posts featuring new
recipe ideas
Generated 17 likes

7. Twitter
Twitter blog roll Following
Cultural Cuisines through the
World
Weekly updates featuring
Links about our new recipes
35 following, 39 followers

8. You Tube Channel
Featured Videos about culture
and cooking
Videos were updated daily
Stay-on-top of trends in the
industry
What's hot New shows
Is it Trendy enough For our blog?

9. Summary of Blog Performance
Google Analytics
Unique visitors The majority of the visitors on our site were new to the site, we had very little repeat visitors
Bounce rate was low for the first few weeks, starting at 33.33%, ranging to 62% near the end
Goal 1 Average time on site 1 minute, we accomplished this goal 33 times
Goal 1 Pages per visit 2, we accomplished this goal

10. Summary of Blog Performance
Ice Rocket
Over 87% viewers from Canada
Referrals sites:45% from the globe and mail
Final ranking 6000

11. Summary of Blog Performance
Twitter
We used twitter to up-date our followers on our weekly posts
They could get up dates from the Twitter page
Our blog featured a twitter button, once clicked on it directed our viewers to our twitter page

12. Summary of Blog Performance
Facebook
Established on-line presents
Recorded 17 likes
Linked each post on Facebook which gave fans weekly updates
Provided live-links to direct them to the site

13. Summary of Blog Performance
YouTube
Daly blog roll featuring cooking videos with recipes
Linked web site with updated video roll

14. Summary of Blog Performance
Hub Spot Graders
Website Grader: 28
Traffic Rank: Top 87.29%
Blog Grade: 44

15. Business Review Key Learning
Blog
SEO helps attract and engage people to our blog
It makes it easier for people to search related topics and find our blog on the web

16. Summary of Blog Performance
Hub Spot Graders
Website Grader: 28
Traffic Rank: Top 87.29%
Blog Grade: 44

17. Business Review Key Learning
SEO helps attract and engage people to our blog
It makes it easier for people to search related topics and find our blog on the web
Posting links on discussion board like, The Globe and Mail
Commenting on reputable blogs, with established followers

18. Facebook
How we used it:
Post comments on reputable Facebook cooking pages
Like cooking Facebook pages, and trendy TV shows
Post pictures and links to hot topics
Encourage users to share their favourite recipes
How we can improve:
Attract more people to the page by updating and posting more frequently
Discussions about ideas on how to live healthier
Weight loss competition, Best of recipes

19. Twitter
How we used it:
Sent regular notifications to viewers about the blog
Follow other cooking groups and people interested in cooking
Provide links to videos and news that have information about the blog
How we can improve:
Have more people follow us that are reputable chefs
Follow more people in the cooking industry and have them follow us
Tweet about more being active and staying healthy
Use the HootSuite pre scheduled comments more effectively
Re-Tween reputable tweets

20. YouTube
How we used it:
Add credibility to the blog
Add links to videos on the Facebook page that relate to dishes from the country that we have chosen
Offer links to other healthy recipe making videos to provide viewers with more options
How we can improve:
Create videos on the dishes that we posted
Send videos to friends and tell them to like the videos
Monitor the YouTube videos that are shown on the blog to ensure that they are related to the topic

21. Indicated Actions
The following changes need to be made to ensure better performance of our blog:
Frequently provide more updates and information related to the culture of the blog posts
Comment and link together different reputable cooking blogs
Create videos on the dishes that we posted
Weekly newsletters on ways to stay fit and healthy living on a budget

22.

23. Recommendations
Website:
Offer posts in different languages
Advertise with Payper click ads, banner ads on Life and Health web sites
Post comments on on-line communities that share recipes
In order to engage our audience to our website, we will offer a contest with a prize for the winner( e.g. Whoever uploads the best cooking video, gets a dinner made by us)

24. Blog
Provide more seasonal recipes for each culture
Interact with other cooking blogs by posting comments
Organize recipes with sub-headings (e.g. stir-fry, chicken)
Feature contests rewarding the best tasting recipes with cookware
Feature gadgets that are cooking specific
Best of recipes for all occasions (e.g. first date, meet the parents, holidays, summers days, BBQ)
5 star ratings on each dish

25. Search Engine Optimization
Google searches incorporate words that are listed in recipes
Feature recipes that used words from Google webmaster with the lowest competition
Linking our social media sites together
Ensure that key words are used to make the title tag because it catches the audiences attention first
Incorporate key words in the body text
Get credibility by commenting on other cooking blogs that are more established and in turn getting them to comment on our blog to establish a link to their site and ours

26. Display
Top 10 Sites
Facebook
YouTube
Yahoo
Wikipedia
Live
MSN
BlogSpot
Bing
Baidu
Ask

27. Pay Per Click
Display ads - to advertise on various sites and get a larger target market
Key words - ensure that our site comes up high on Google
Cost per click - monitor and pay when someone views our site
We can also keep track of the competition and figure out what we need to do to improve

28. Social Media
Upload news and latest information on Facebook
Follow more people and gain a larger fan base on Twitter
Create a YouTube channel and increase the number of videos that are created
Encourage audience participation and monitor the progress constantly

29. Affiliate Marketing
This does apply to our business
Find out what is trendy within a country and focus a dish around that (e.g. Since soccer is popular around Holland, we would create a dish that tradition for soccer games)
Have a popular icon from each country to represent or comment on our blog (e.g. Fabio or Charlie Sheen)

30. Press Release
We will release a press release quarterly
It will cover topics such as healthy eating and active living
Feature events around major cities that will encourage visitors to attend
Post discussion boards about recipe ideas

31. Email Marketing
We will send out monthly
newsletters to our audience
updating them about new
recipes
The newsletter will have
specials, recipes that are
coming up, additional links, and
more information about us

32. Mobile Marketing
Create an application that provides recipes for the Iphone/ Blackberry that drives people to our site (Calorie search engine)
Create other applications for a younger audience that includes games focused around cooking (e.g. Word search)
Create an application that provides a dish for the country that is searched

33. Rationale
By looking at the results that we gathered from the tracking tools, it can be seen that the blog will perform better if we:
Create a PPC campaign including text ads, key words, and cost per click
Create display ads that can be viewed from several websites
Improve on the social media campaigns, including Facebook and Twitter
Include Email and Mobile marketing to target more people
Release press releases on a regular basis to keep people up to date

34. Rationale
Post topics on discussion boards
Comment on other reputable food blogs
Forum on-line communities that share recipe ideas
Feature food festivals
Feature a health nut recipe section