Missouri RegionalMissouri RegionalCuisines ProjectCuisines Project

Elizabeth Barham

University of Missouri-Columbia

Project ConceptProject Concept::

Using Ecological Regions Using Ecological Regions and Labels of Origin and Labels of Origin to Market Missouri to Market Missouri

Wine and Food ProductsWine and Food Products

Project GoalsProject Goals

Sustainable rural development: economic, social, environmental

Promote regional identity, action through labels of origin

Provide new opportunities for rural regions faced with globalizing markets

Learning from Learning from international case studies:international case studies:

How do labels of origin work in other countries?

What is needed to adapt this tool to Missouri?

Case study locations:Case study locations:

France• Appellation d’Origine Côntrolée (AOC)

Charlevoix, Québec• AOC-type labeling in the New World

Duero/Douro River (Spain/Portugal)• Environmental attitudes of producers

Charlevoix, QuebecCharlevoix, Quebec

New appellation request

No existing appellation system

Food product (lamb)

Duero/Douro ValleyDuero/Douro Valley

Existing appellations

River basin with high ecological value

Wine

PortugalPortugal

Oldest appellation

Porto (Port) 1753

Generally high value

Leading product of Portugal

SupportiveGovernment Structure

nes ted ins titutions

c lear le gal req uirem ents

InstitutionalInnov ation

cooperation across sectors

accelerated creation ofva lue-added products

Obtaining the Benefitsof Origin Labeled Products in M issouri

CulturalPreservation

ide ntif ication o f valuedhistorica l assets

public aw areness throughregional promotion

Env ironm e ntalSe nsitiv ity

landscape enhance m e nt

environm ental qualitylinked to bus iness

pe rfo rm ance

SustainableRural

Developm ent

Elizabeth BarhamUniversity of Missouri-Columbia

05/29/03

Team-building ApproachTeam-building Approach

Academic, government

• Research and specialty expertise

Regional Team – private sector

• Set goals for their region

Experts Team: AcademicExperts Team: Academic• Rural Sociology• Community Policy Analysis Center• Ag. Economics (tourism)• Geography• MO Folk Arts Program• Natural Resources• History• Community Development Extension• Community Food Systems & Sustainable• Agriculture Program • Ag. Extension (horticulture)• Small Business Development Center

Experts Team: GovernmentExperts Team: Government

• Missouri Departments of:

• Agriculture

• Division of Tourism

• Conservation

Year One ActivitiesYear One Activities

Survey Missouri wineries

• Economic impact on state• Degree of regional coordination• Current quality control measures

   

Missouri Wineries: 

A Toast to the Future

       

By 

Elizabeth BarhamDepartment of Rural Sociology

University of Missouri-Columbia 

2003

Year One ActivitiesYear One Activities(continued)(continued)

• Choose pilot region

with help of Experts Team

Year One ActivitiesYear One Activities(continued)(continued)

Develop protocol for mapping

best grape land in pilot region

Year Two ActivitiesYear Two Activities

Organize regional effort

Begin building regional team

March 17, 2004March 17, 2004

11stst Regional Meeting Regional MeetingSte. Genevieve, MOSte. Genevieve, MO

Presentation of project

Work in smaller groups

(report available soon on the web)

Small GroupsSmall Groups

Wineries

Vegetables & Fruits

Small-scale Processing

Hospitality

Year Two ActivitiesYear Two Activities(continued)(continued)

Inventory food-related cultural assets towards development of a regional cuisine

Map grape land in pilot region

Survey related activities: festivals, regional fairs, etc.

Regional PromotionRegional Promotion

Landscape amenities mapped

• Agri-tourism

• Hiking, biking, swimming, etc.

• Bird watching

• Gardens (native plants)

Regional PromotionRegional Promotion

Family vacations, return tourism

• Good food, special products, local cuisine

• Sense of place, exploration

• Accessible (distance and cost)

Quality of life

Future DirectionsFuture Directions

New specialty productsMarkets: urban, internetPromotion: MO Division of

TourismAdditional regions Comparison with EU experience

SupportiveGovernment Structure

nes ted ins titutions

c lear le gal req uirem ents

InstitutionalInnov ation

cooperation across sectors

accelerated creation ofva lue-added products

Obtaining the Benefitsof Origin Labeled Products in M issouri

CulturalPreservation

ide ntif ication o f valuedhistorica l assets

public aw areness throughregional promotion

Env ironm e ntalSe nsitiv ity

landscape enhance m e nt

environm ental qualitylinked to bus iness

pe rfo rm ance

SustainableRural

Developm ent

Elizabeth BarhamUniversity of Missouri-Columbia

05/29/03