USER CONTEXT: COMPUTER SCIENTISTS STARTING UP THEIR OWN SOFTWARE COMPANY RIGHT OUT OF COLLEGE.

STRESSORS: NOT HAVING ANY PRIOR EXPERIENCE, EVERYTHING ABOUT BUSINESS IS ESSENTIAL TO LEARN. LONG HOURS. INTENSE COMPETITION. THE FEELING OF CONSTANTLY PUTTING OUT FIRES, AND FOR EVERY ONE TASK FINISHED, 10 NEW ONES PRESENT THEMSELVES.

CALMING TECH: HELP OUR USERS FEEL A SENSE OF CONTROL BY CREATING “DEBUGGING LIFE LISTS.” EVERYDAY, THE USER IS PROMPTED TO FILL THREE LISTS: CHANGEABLE STRESS, INEVITABLE STRESS, AND ENJOYABLE INTERACTIONS. EVEN WITH EVERYTHING ON YOUR PLATE, YOU CAN HAVE BALANCE, THERE’S A HACK-AROUND…

Elyse Marr: Expert Focus and Persona

A Day in the Life: Evan is fresh out of college, and running a company, going full speed ahead. Every day, Evan schedules meeting back to back.

Networking is a must to absorb as much as he can grow the business, from talking to gamers for ideas, to meeting with his lawyer to figure out

distribute equity. There is always something critical to do. Evan gets to the office around 5 pm, this is “ when his afternoon begins” kicking off works

with his team, seeing what problems have arisen so far.

- TYPICAL DAY = 13 HOURS 9AM-10PM

- STRATEGICALLY LIVING WITH FRIENDS WHO ARE ALSO IN THE SAME STARTUP DEVELOPER POSITION, THERE IS REALLY NO CONNECTION TO THE OUTSIDE WORLD.

- “CS AT STANFORD PREPPED ME TO ALWAYS PUT MY FOOT ON THE GAS PEDAL. EVERYTHING ABOUT THE COMPANY IS CRITICAL, AND I LIKE THAT – IF I WERE IN SOME OTHER COMPANY AND I DROP THE BALL ON SOMETHING, IT WOULDN’T MATTER TOO MUCH”

- “EMAIL TOUCHES EVERYTHING I DO, AN THE THREADS THAT ARE FOREVER ON GOING”

Evan, 23, CEO of Software Startup