Crumpler Plastic Pipes, Inc.

Katherine Carter kwcarter@uncg.edu

(336) 669-1774

Megan Georgemcgeorge@uncg.edu

(919) 630-5514

Lauren Curatolalecurato@uncg.edu

(703) 994-0971

Executive Summary

Manufactures of Corrugated Plastic Drainage Pipe

The use of CIF incoterms

Sell directly to end -users

Product

Price

Promotion

Place

Utilizes trade shows, and NAFTA Sales advertisements

TARGET COUNTRY : VENEZUELA

Key to Project Competitive Success

Geographic proximity to the United States1 The volume of plastic pipe in Venezuela is

expected to triple by 2014. 2

6-24-inch pipe leads consumption value, in Latin American plastic pipe deployment is projected to reach $2.7 billion in 20092

Imports (2009): $42 billion (24% from the US) 1

1. U.S. Commerical Service, Department of Commerce. (2010,). Venzuela. Country     Commercial Guide. Retrieved from http://www.ccg.org/.

2. "Plastic pipe market in Latin America to grow 6%.(worldwide news: AMERICAS)." Water and Waste Water International. 2005. Retrieved November 06, 2010 from accessmylibrary: http://www.accessmylibrary.com/article-1G1-137546247/plastic-pipe-market-latin.html

Expected, Most Favorable, Least Favorable Export Market Shares – Impact on Firm ProfitabilityFavorable Outcomes Regarding the Export Market for U.S. Exports HS 39172100002 Products to Venezuela in 2010, Measured as $109,159 using USITC Trade Data3

Financial Measure

Most Favorable

ExpectedLeast

Favorable(0)

Gross Profit (24.9%)1

$0

Operating Profit (3.9%)1

$0

1Risk Management Association. (2010). Financial Ratio Benchmark for NAICS 326122. Retrieved November 6, 2010 from RMA eStatement Studies database.

2U.S. Census Bureau. (2008, December 16). Schedule B – Chapter 39. Retrieved November 6,2010, from http://www.census.gov/foreign-trade/schedules/b/index.html3United States International Trade Commission. (2010). Trade data retrieved     November 6 , 2010, from http://dataweb.usitc.gov/.

Brief Description of Crumpler Plastic Pipes Location: Roseboro, NC Experience: Over 30+ years of experience

Operates the largest corrugated plastic pipe manufacturing plant under one roof on the eastern seaboard. 1

Vase amount of Markets 1

Capable of making pipe from 3" to 48" in diameter with 100% recycled content. 1

Recently re-approved by AASHTO's National Transportation Product Evaluation Program for 20101

27,230,000 Location Sales Volume 2

1 Crumpler, . (2010). Crumpler plastic pipe. Retrieved from www.cpp-pipe.com2 Reference USA. (2010). Crumpler Plastic Pipes, Inc. Profile. Retrieved November 6, 2010, from http://referenceusa.com/

Courtesy of Crumpler Plastic Pipes Inc.

Export Marketing Strategies of US Firm SIC: 3084-01NAICS: 32612201

Better web access for foreign buyers -Pricing available via web-Direct contact

Explore Opinions for Importers using Cost Insurance frate (CIF)-help company's that can not provide a letter of credit

Customer Guaranty-displayed warranty's -better solicitation  

Target international buyers -Expand from trade-shows -Expand from NAFTA ads

Global Export Market HS: 3917210000

Annual Growth Contraction Rate 1 .894 %

Gaining Share1. China ( 69325.23 )2. Turkey ( 43402.11 ) 3. Portugal ( 39468. 23)

Losing Share 1. Ukraine ( -63088.33)2. Poland ( -55975.8) 3. Denmark ( -43065.75)

Global Industry

Finolex Industries Ltd - India1

Oy KWH Pipe Ab - Finland2

Uponor A/S - Denmark3

1. Finolex Industries Website. Date Oct.20.2010 : http://www.finolex.com2. Oy KWH Pipe Ab. Website. Date Oct.20.2010 : http://www.kwhpipe.com/english3. Uponor A/S Wesbite. Date. Oct.20.2010 : http://www.uponor-usa.com

SIC: 3084-01NAICS: 32612201

Export Marketing Strategies

•Finolex Industries Ltd, India1

•Oy KWH Pipe Ab, Finland2

•Uponor A/S, Denmark3

1. Finolex Industries Website. Date Oct.20.2010 : http://www.finolex.com2. Oy KWH Pipe Ab. Website. Date Oct.20.2010 : http://www.kwhpipe.com/english3. Uponor A/S Wesbite. Date. Oct.20.2010 : http://www.uponor-usa.com

OF TOP U.S. FIRMS

Foreign Market SelectionIMPORT MARKET POTENTIAL

product_cd reporter_name partner_name 2008 five_year_value_total expected growt rate of the (world) net shift

391721 VENEZUELA WORLD 28685 30038 138.2823709 28546.71763

391721 UNITED ARAB EM. WORLD 20016 29186 0 20016

391721 KAZAKHSTAN WORLD 34744 80226 16874.23781 17869.76219

391721 NETHERLANDS WORLD 63509 215405 46428.77961 17080.22039

391721 SPAIN WORLD 69771 231080 55388.71953 14382.28047

391721 NIGERIA WORLD 14115 27839 0 14115

391721 RUSSIAN FED WORLD 43642 147792 30208.06807 13433.93193

391721 SOUTH AFRICA WORLD 11366 20473 1538.154592 9827.845408

391721 LITHUANIA WORLD 19842 65453 12362.06511 7479.934895

391721 SLOVAKIA WORLD 16031 49799 9327.430061 6703.569939

391721 POLAND WORLD 44612 137986 37980.29503 6631.704971

391721 PORTUGAL WORLD 21266 58328 14724.23109 6541.768915

391721 UNITED KINGDOM WORLD 67609 266928 61520.50083 6088.499169

391721 KOREA REP. WORLD 6751 9051 856.2141323 5894.785868

391721 AZERBAIJAN WORLD 6323 9507 519.0324607 5803.967539

391721 BOSNIA HERZG WORLD 11038 31278 5307.769909 5730.230091

391721 ETHIOPIA WORLD 4164 5239 43.56841824 4120.431582

391721 MEXICO WORLD 36216 121179 32395.96038 3820.039622

1 International Trade Centre, United Nations Statistical Division. (2010). Data retrieved  October 2010 from the Trade Analysis System Database

 

Foreign Market SelectionIMPORT MARKET COMPETITIVENESS

1 International Trade Centre, United Nations Statistical Division. (2010). Data retrieved  October 2010 from the Trade Analysis System Database

 

Column2 reporter_name partner_name 2008 5 year value total growth world average net shift

391721 UKRAINE WORLD 4104 246942 67192.33403 -63088.334

391721 POLAND WORLD 39489 256598 95464.79399 -55975.794

391721 DENMARK WORLD 29277 119328 72342.75191 -43065.752

391721 SWEDEN WORLD 124110 486175 156495.491 -32385.491

391721 SWITZ. LIECHT. WORLD 83385 320397 102078.2991 -18693.299

391721 OMAN WORLD 11091 39695 25032.61021 -13941.61

391721 ITALY WORLD 167903 608256 181672.8744 -13769.874

391721 AUSTRIA WORLD 18517 77361 30154.51214 -11637.512

391721 BELGIUM WORLD 41177 158217 52039.40104 -10862.401

391721 UNITED KINGDOM WORLD 86422 351138 96515.49678 -10093.497

391721 FINLAND WORLD 13231 53443 22415.72413 -9184.7241

391721 HUNGARY WORLD 16364 66592 23633.13551 -7269.1355

391721 SERBIA MONTENEG WORLD 0 1733 3801.394453 -3801.3945

391721 AUSTRALIA WORLD 4934 20257 7440.467388 -2506.4674

391721 SOUTH AFRICA WORLD 10499 30333 12998.88259 -2499.8826

391721 JAPAN WORLD 10455 25459 12897.98002 -2442.98

391721 VENEZUELA WORLD 90 2377 2160.631008 -2070.631

391721 COSTA RICA WORLD 1588 10834 3546.944507 -1958.9445

391721 IRAN ISLAM. REP WORLD 0 21573 1941.277606 -1941.2776

391721 MACEDONIA, TFYR WORLD 0 4029 1752.63368 -1752.6337

391721 GUATEMALA WORLD 24 3344 1621.021639 -1597.0216

391721 BOTSWANA WORLD 0 4329 1535.473812 -1535.4738

391721 SLOVAKIA WORLD 1253 4710 2274.694776 -1021.6948

391721 HONG KONG WORLD 637 3950 1278.830332 -641.83033

391721 JORDAN WORLD 1874 6016 2507.209382 -633.20938

391721 VIET NAM WORLD 0 1857 552.7705725 -552.77057

391721 SYRIAN ARAB REP WORLD 0 4346 550.5770385 -550.57704

3. Slovakia1

Import Market Selection TOP 5 COUNTRIES

1.Venezuela 1

2.South Africa1

4. Poland1

5. United Kingdom1

1 International Trade Centre, United Nation Statistic Division. (2010) Data retrieved November 6, 2010. from the Trade Analysis System Database

 

National Trade Estimates of Foreign Trade Barriers, and “ Realized Receptivity” Analyses

Venezuela 4

- Import Market Share - 99.95% 5

European Union (Poland, Slovakia and United Kingdom) 2

- Poland Imported Market Share – .02% 5

- Slovakia – 0% 5

- UK Imported Market Share – 1.1% 5

South Africa 3

- Import Market Share - .67% 5

1 International Trade Centre, United Nations Statistical Division (2009). Trade data retrieved November 4, 2010 from the Trade Analysis System database.2Office of the United States Trade Representative. (2009). European Union. National trade estimate report on foreign trade barriers. Retrieved from http://www.ustr.gov/.3 Office of the United States Trade Representative. (2009). South Africa. National trade estimate report on foreign trade barriers. Retrieved from http://www.ustr.gov/. 3 Office of the United States Trade Representative. (2009). Venezuela. National trade estimate report on foreign trade barriers. Retrieved from http://www.ustr.gov/.

3. South Africa1

1.Venezuela 1

2.United Kingdom1

4. Poland1

5. Slovakia1

Import Market Selection FINAL RANKINGS of 5 COUNTRIES

1 International Trade Centre, United Nation Statistic Division. (2010) Data retrieved November 6, 2010. from the Trade Analysis System Database

 

Product

NAICS Code: 326122011

Plastics pipe and pipe fitting manufacturing

1 U.S. Census Bureau. (2007). 2007 NAICS definitions. 32612201, Plastics pipe and pipe fitting manufacturing. Retrieved from http://www.census.gov/prod/ec07/07numlist/07numlist.html 2.U.S. Census Bureau. (2010). Schedule B 2010 , Chapter 39. Retrieved from http://www.census.gov/foreign-trade/schedules/b/2010/c39.html#3917210000

 

H.S. Code: 30840100002

Tubes, pipes and houses, rigid, of polymers of ethylene

SIC Code: 30843

Tubes, pipes and houses, rigid, of polymers of ethylene

Promotion

TRADESHOWS

Tradeshow Location Date

EMAF Expo Portugal November 10th, 2010 – November 13th , 2010

1. Plastic Pipe Tradeshows in Portugal (2010). Retrieved November 6, 2010, from http://www.biztradeshows.com/portugal/portugal-tradeshows.mp?industry=industrial-products

DIRECT MARKETING

SUPPORTING MATERIALS IN SPANISH

EXTENSIVE NETOWRKING

ADVERTISEMENTS

PROMOTE COMMITMENT TO ENVIRONMENT

Update on Efforts to Sell Product to Identified Foreign Customers

Establishing Contact with : (Venezuela) ( Venezuela) ( Venezuela)

Special Thank You to our Host Concern

Crumpler Plastic Pipes, Inc.