crowdfunding: beyond the money
TRANSCRIPT
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C R OW D F U N D I N G : B E YO N D T H E M O N E Y
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Dopo una Laurea in Marketing con esperienze di studio all’estero e di ricerca accademica nel campo della experience economy, ho lavorato per alcune aziende con incarichi progettuali e operativi nell’area marketing e comunicazione.
Ora sono libero professionista e faccio consulenze di marketing e strategie “digital” per lo sviluppo del business.
Collaboro come strategic & digital analyst presso Adv Media Lab e faccio parte del team di Warehouse Coworking Factory, dove tengo anche corsi e workshop di formazione peer-to-peer.
Consulente di Marketing & Comunicazione
Tweets: @simonemoriconi Mail: [email protected] Website: www.simonemoriconi.com
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C R O W D
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S TA R T U P P R OJ E C T S
E N T R E P R E N E U R S H I P F R E E L A N C I N G
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Rifkin “Age of Access”
Fonte: F. Fortezza, Marketing, felicità e nuove pratiche di consumo
Ownership Access
Price
Acquisti In Mercati Primari (Es. Spesa Al Supermercato)
Acquisti In Mercati Secondari (Es. Acquisti Su Ebay)
Formule Classiche Di Renting (Locazione Appartamento, Noleggio Auto…)
Nuove Formule Di Renting (Car Sharing, Air Bnb)
Non Price
Donazioni
Baratto
Riciclo Creativo E Autoproduzione
Prestiti (Crowdfunding)
Sharing In (Couchsurfing, Cohousing) Sharing Out (Car Pooling)
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F R O M P O S S E S S I O N
T O B E PA R T O F
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“Now millions of people are becoming the bankers.” (J. Rifkin)
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R E W A R D A N D D O N AT I O N C R O W D F U N D I N G
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E Q U I T Y C R O W D F U N D I N G
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C I V I C C R O W D F U N D I N G
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F U N D R A I S I N G ( D O N AT I O N C R O W D F U N D I N G )
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P E E R -T O - P E E R L E N D I N G
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Crowdfunding in Italy
Fonte: Ivana Pais, Il crowdfunding in Italia e nel mondo
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Crowdfunding in Italy
Fonte: Ivana Pais, Il crowdfunding in Italia e nel mondo
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D - I -Y C R O W D F U N D I N G
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Crowdfunding is a communication project…
• Detailed Planning
• Budget for Content Creation & Advertising (at least 1 / 3 of the total budget required)
• Community support
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…and a communication investment
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…and a communication investment
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C R O W D F U N D I N G O R
E - C O M M E R C E ?
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Able to deliver?
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Crowdfunding for prototyping
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Product lifecycle with the crowd
IdeaPre-order
Validation Co-creation
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C O - C R E AT I O N A N D P R O D U C T L I F E C Y C L E
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Crowdfunding as the last phase of co-creation
• User-driven innovation (Analysis of user real needs)
• Co-creation of the product (Design, style, communication, price…)
• Product validation (User test and feedback)
• Direct sale of a co-created product (Production and selling)
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Thank you
:-)
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Appuntamento per gli interessati
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