use crowdfunding to raise money for your school project

Use Crowdfunding to Raise Money for Your School

Karen BonannoFounder & Managing Director

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Introduction35 years’ in K-12 school educationTeacher, teacher librarian, deputy

principal, regional adviser, education officer, consultant

Face-to-face > Virtual Professional Learning

International, national, state and local presenter experience Karen Bonanno


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Housekeeping• Disclaimer– The views and opinions are those of the presenter and are

provided as general information which will require further research to identify the application of the specific requirements to the participant.

• Restrictions– Eduwebinar Pty Ltd does NOT give permission for any

capture, recording or reproduction of this webinar in any format unless you have prior permission.


What is crowdfunding in a school context

How to plan & manage a crowdfunding campaign

Example of crowdfunding projects

Different models of crowdfunding

Crowdfunding platforms that support education projects

Advantages & disadvantages of crowdfunding


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What is Crowdfunding?“A practice of funding a project or venture by raising monetary contributions from a large number of people, typically via the internet”https://en.wikipedia.org/wiki/Crowdfunding

• Project initiator who proposes the idea or project• Individuals who want to support the idea• Moderating organisation (“crowdfunding platform”) that

brings the initiator and individuals together

https://en.wikipedia.org/wiki/Crowdfunding

https://en.wikipedia.org/wiki/Crowdfunding


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https://www.indiegogo.com/projects/flow-hive-honey-on-tap-directly-from-your-beehive

https://www.youtube.com/watch?v=WbMV9qYIXqM




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Form your teamWhatWho

WhenWhere

How Why

Minimum of 4

10 – 15 for bigger projects

Assign roles based on skills


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Identify needs & timeline

Focus on learning outcomes

What are the specific needs?

Average30 – 60

days

Models:Fixed- “All-or-nothing”orFlexible- “Keep-it-all”


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Identify needs & timeline

Focus on learning outcomes


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Identify network & contactsBrainstorm

a list of potential

funders

“Why would they want to contribute?”

“What’s in it for them?”

Personal & professional networks


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Choose your platform

https://ozcrowd.com/

Free to create &

share

Template driven

Small admin fee

Credit Card Fee

Major currencies




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https://ozcrowd.com/how-it-works/


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Choose your platform

http://www.pozible.com/

Free to create &

share

Fixed model –

“All or nothing”

Variableadmin fee

Credit Card Fee

Major currencies




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Other platforms

https://www.kickstarter.com/https://www.indiegogo.com/

https://www.incited.org/en




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Write project descriptionIntroduction

& pic

Brief description

Why cause is important

Link funds to specific deliverables

Strive for emotional connection

Convince readers of the “common good”


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Create video / slideshow

https://vimeo.com/71153442

http://www.pozible.com/project/19278

Tell your story

Include real

people

Call to action


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Brainstorm perks/rewards

http://www.pozible.com/project/34565

Giveaways to entice contribution

Generally people want something

in return for their support

Make it relevant to the campaign


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Kick start your campaign

XYZ School

Crowdfunding

Project

Full on effort for the first few days

EmailVideoSocial mediaTake it offlineMedia

Don’t spam


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Update your network

Update at least once a week

Include new

information

Tell them what has

been happening

Add picturesvideosdrawingsdiagramsImagesinfographic


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Celebrate & debrief

Celebrate regardless of the outcome

Include everyone who has

been involved

in the campaign

Apply funds

LettersReportsDeliver

Meet with team

Keep in touch


® What types of projects would your school identify?

How would you involve the students and parents?

Who would you have on your team?


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Advantages & disadvantages• Review similar

campaigns• Different way• Quick & concise• Efficient use of time• Rinse & repeat

• Taxation implications• Intense energy & effort• May not be successful• Reputation very visible• Deliver on your project


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What has been coveredWhat is crowdfunding in a school context

How to plan & manage a crowdfunding campaignExamples of crowdfunding projectsDifferent models of crowdfunding

Crowdfunding platforms Advantages & disadvantages


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Extra Resource ListCrowdfundit! Blog - http://www.crowdfundit.com.au/

Crowdfunding Times - http://paper.li/Learn2crowdfund/1366946715

5 tips for running a successful crowdfunding campaign

http://

www.pcworld.com/article/2033468/5-tips-for-running-a-successful-crowdsourcing-campaign.html

Guidelines for student thank-yous -

http://help.donorschoose.org/hc/en-us/articles/201936706-Guidelines-for-student-thank-yous

Pinteret - https://www.pinterest.com/edutopia/crowdfunding/

10 secrets of highly successful crowdfunding campaigns -

http://ignitiondeck.com/id/10-crowdfunding-secrets/

http://www.crowdfundit.com.au/

http://www.crowdfundit.com.au/

http://paper.li/Learn2crowdfund/1366946715

http://paper.li/Learn2crowdfund/1366946715

http://www.pcworld.com/article/2033468/5-tips-for-running-a-successful-crowdsourcing-campaign.html

http://www.pcworld.com/article/2033468/5-tips-for-running-a-successful-crowdsourcing-campaign.html



https://www.pinterest.com/edutopia/crowdfunding/

https://www.pinterest.com/edutopia/crowdfunding/




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use crowdfunding to raise money for your school project

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