Crowdfunding Basics

Raise funds online and grow your network

What the heck is crowdfunding?

Crowdfunding is… A way to raise funds online for an event or campaign. Multiple people give small donations and share the campaign over a set period of time to help meet a fundraising goal.

When to Crowdfund

Big events and Walk-a-thons

Capital campaigns (new roof, buy a truck)

Matching Grants

NOT for day-to-day operations

Benefits

Raise money!

Get others to spread your message and extend your network

Donors see the impact of their gift instantly with thermometers and progress bars

Drawbacks

Can be time consuming if done well

Fees might be high

Things to Consider

What is your fundraising goal?

Can someone setup and maintain it?

Is the platform easy to use?

What are the fees?

If you want teams, does the site offer them?

Do you want to offer perks?

Things to Consider

What is your fundraising goal?

Can someone setup and maintain it?

Is the platform easy to use?

What are the fees?

If you want teams, does the site offer them?

Do you want to offer perks?

Things to Consider

What is your fundraising goal?

Can someone setup and maintain it?

Is the platform easy to use?

What are the fees?

If you want teams, does the site offer them?

Do you want to offer perks?

Things to Consider

What is your fundraising goal?

Can someone setup and maintain it?

Is the platform easy to use?

What are the fees?

If you want teams, does the site offer them?

Do you want to offer perks?

Fundraiser Page with Teams

Crowdrise

Teams are made up of fundraisers

Crowdrise

Crowdfunding Sites

Deposit A Gift

Crowdrise

Causevox

Razoo

Fundly

Deposit a Gift

Cost 4% +

3.5%cc

$100=$92.5

Causevox

Cost $49/month

4.25% + 2.9+ 30¢ PayPal

$100=$92.5

Crowdrise

Cost 5.9% + 2.9%

+ 30¢ cc

$100=$90.9

Popular Uses Network for Good or WePay donor

credit cards (must be GuideStar Charity) NEW plan can ask donors to pay the

processing fees making it the lowest price.

OR

Cost 3%

donor covers the rest

$100=$97

Setting up your Campaign

Page setup – compelling story and visuals

Specific ask

Thank you messaging for each donation

Short messaging for social media and networking

Simple Ask

Moving the Thermometer

Don’t start at zero – ask Board Members and personal networks before launch

Market the campaign everywhere

Thank every single donor as soon as possible and ask them to share the campaign

Share the results at the end (You did it!)