crowdfunding: an introduction - brickwork · crowdfunding: the practice of funding a project or...
TRANSCRIPT
![Page 1: Crowdfunding: An introduction - BRICKwork · Crowdfunding: the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically](https://reader036.vdocuments.site/reader036/viewer/2022062918/5ede792fad6a402d6669cbe2/html5/thumbnails/1.jpg)
Crowdfunding: An introduction
Hayley Murphy, Grants & Fundraising Manager
The Prince’s Regeneration Trust
![Page 2: Crowdfunding: An introduction - BRICKwork · Crowdfunding: the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically](https://reader036.vdocuments.site/reader036/viewer/2022062918/5ede792fad6a402d6669cbe2/html5/thumbnails/2.jpg)
Crowdfunding: the practice of funding a
project or venture by raising many small
amounts of money from a large number
of people, typically via the Internet.
![Page 3: Crowdfunding: An introduction - BRICKwork · Crowdfunding: the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically](https://reader036.vdocuments.site/reader036/viewer/2022062918/5ede792fad6a402d6669cbe2/html5/thumbnails/3.jpg)
![Page 4: Crowdfunding: An introduction - BRICKwork · Crowdfunding: the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically](https://reader036.vdocuments.site/reader036/viewer/2022062918/5ede792fad6a402d6669cbe2/html5/thumbnails/4.jpg)
What type of crowdfunding?
Donation
Rewards based
Equity
Loan
All or nothing campaign
Keep the money you raise
even if you do not reach
your target
![Page 5: Crowdfunding: An introduction - BRICKwork · Crowdfunding: the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically](https://reader036.vdocuments.site/reader036/viewer/2022062918/5ede792fad6a402d6669cbe2/html5/thumbnails/5.jpg)
Choose your platform
![Page 6: Crowdfunding: An introduction - BRICKwork · Crowdfunding: the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically](https://reader036.vdocuments.site/reader036/viewer/2022062918/5ede792fad6a402d6669cbe2/html5/thumbnails/6.jpg)
![Page 7: Crowdfunding: An introduction - BRICKwork · Crowdfunding: the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically](https://reader036.vdocuments.site/reader036/viewer/2022062918/5ede792fad6a402d6669cbe2/html5/thumbnails/7.jpg)
What can I fundraise for?
• Pilot projects
• Capital projects
• Equipment
• Feasibility Studies
• Community events
• Temporary uses
• Festivals
![Page 8: Crowdfunding: An introduction - BRICKwork · Crowdfunding: the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically](https://reader036.vdocuments.site/reader036/viewer/2022062918/5ede792fad6a402d6669cbe2/html5/thumbnails/8.jpg)
Before you start • It’s not a quick fix!
• Be realistic about your project goals.
• Put together a reliable team ready to make the project happen –
TIME is key.
• Set a realistic fundraising target – understand how many pledges
you will need to get to reach your target.
• Build you fan base before you start fundraising – make sure that
you have the support of your community (including online).
These are your ambassadors – and you will take them on your
funding journey.
• If incentivising your campaign – carefully think about rewards.
![Page 9: Crowdfunding: An introduction - BRICKwork · Crowdfunding: the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically](https://reader036.vdocuments.site/reader036/viewer/2022062918/5ede792fad6a402d6669cbe2/html5/thumbnails/9.jpg)
Sell yourself
• Well defined vision which understands the benefits.
• Create a sense of urgency.
• Understand who your audience is - don’t alienate people.
• Create a short snappy title - #’s can be a really good way of
pulling this together.
• Look good – ensure you have good quality images/ videos.
• Explain your project clearly.
![Page 10: Crowdfunding: An introduction - BRICKwork · Crowdfunding: the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically](https://reader036.vdocuments.site/reader036/viewer/2022062918/5ede792fad6a402d6669cbe2/html5/thumbnails/10.jpg)
Shout about your project• Remember this is a CAMPAIGN! Create buzz before, during and after your
campaign begins.
• Make sure that you are active on social media – recruit followers, follow
others.
• Maintain your activity on Social media.
• Raid your contacts database.
• Use local and (if possible) national news channels – can you get an article in
your local paper? Be interviewed on your local radio station.
• Have a #. If possible create a logo.
• Create a blog – be blogged about.
• Create posters & flyers.
![Page 11: Crowdfunding: An introduction - BRICKwork · Crowdfunding: the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically](https://reader036.vdocuments.site/reader036/viewer/2022062918/5ede792fad6a402d6669cbe2/html5/thumbnails/11.jpg)
Your donors
• Individuals
• Local businesses
• Local authorities
• Trusts and Foundations
• Developers
• Pro-bono/ time in-kind/ volunteers
![Page 12: Crowdfunding: An introduction - BRICKwork · Crowdfunding: the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically](https://reader036.vdocuments.site/reader036/viewer/2022062918/5ede792fad6a402d6669cbe2/html5/thumbnails/12.jpg)
We’ve done it – what now?
• Keep in contact with your supporters.
• Build on the momentum that your campaign
created.
• Keep the promises that you made to your
supporters.
• Say thank you.
![Page 13: Crowdfunding: An introduction - BRICKwork · Crowdfunding: the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically](https://reader036.vdocuments.site/reader036/viewer/2022062918/5ede792fad6a402d6669cbe2/html5/thumbnails/13.jpg)
Examples
![Page 14: Crowdfunding: An introduction - BRICKwork · Crowdfunding: the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically](https://reader036.vdocuments.site/reader036/viewer/2022062918/5ede792fad6a402d6669cbe2/html5/thumbnails/14.jpg)
An oven at the heart of Anfield
www.kickstarter.com/projects/1627172835/an-oven-at-the-heart-of-anfield
![Page 15: Crowdfunding: An introduction - BRICKwork · Crowdfunding: the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically](https://reader036.vdocuments.site/reader036/viewer/2022062918/5ede792fad6a402d6669cbe2/html5/thumbnails/15.jpg)
The Flyover Liverpool
www.spacehive.com/theflyoverliverpool
www.friendsoftheflyover.org.uk/
https://twitter.com/@FlyoverLPL
![Page 16: Crowdfunding: An introduction - BRICKwork · Crowdfunding: the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically](https://reader036.vdocuments.site/reader036/viewer/2022062918/5ede792fad6a402d6669cbe2/html5/thumbnails/16.jpg)
![Page 17: Crowdfunding: An introduction - BRICKwork · Crowdfunding: the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically](https://reader036.vdocuments.site/reader036/viewer/2022062918/5ede792fad6a402d6669cbe2/html5/thumbnails/17.jpg)
Individuals
Grants
Corporate
Experian grant
through Spacehive
![Page 18: Crowdfunding: An introduction - BRICKwork · Crowdfunding: the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically](https://reader036.vdocuments.site/reader036/viewer/2022062918/5ede792fad6a402d6669cbe2/html5/thumbnails/18.jpg)
Join our Hive!www.spacehive.com/Initiatives/princesregeneration
Email: [email protected]
BRICKwork: Hayley Murphy