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Crowds Sourcing a business -

a SEO dream?

Eike Sievert

Head of Global PR and Corporate Communications

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Spreadshirt’s e-commerce platform lets anyone

create, sell, and buy ideas on

products consumers love to wear, use, and carry.

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1) Virtually place ideas on 140 apparel and

accessory base products. Free 2) Publish for sale in:

- Spreadshirt own

Shops

- White Label Shops

- Social Media Shops

- Amazon

4) Spreadshirt handles the

transaction, print, delivery

and the Customer Service

5) Profit paid to

idea owner

3) Consumers buy

merchandizing

No Minimum Order

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Spreadshirts “Create Your Own” Spreadshirt 17 Shops

Whitelabel Shops Marketplaces like Amazon

5 Source: Internet World Stats.

(1) Includes: Canada, Mexico and US.

(2) Includes: Western Europe, Central and Eastern Europe.

Boston

US HQ, Sales &

Marketing

Greensburg

Production & US

Operations

Las Vegas

Production

Leipzig

Global HQ &

Production)

Paris

Sales

Legnica

Production North America(1)

Population: 347m

Internet Users: 273m

Europe(2) Population: 816m

Internet Users: 501m

• 100,000 Sellers 2013

• 3.5 million items

• 4 identical Factories

• 17 countries

• 9 languages & 7 currencies Amsterdam

Sales

London

Sales

Berlin

International Sales and

Marketing, QA, laFraise

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Spreadshirt Own Shops

Database of 9 million designs (<1000 belong to Spreadshirt)

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9 Million Design = £2m labour + value of crowd

Instant reactions = makes news the business

10k Shares a day = £1m in exposure

New customers = next generation of ideas

300k Tags = £10m in SEO capability

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• Crowdsourcing is great

– Thinks every idea you need

– Self generating business

– Huge amount of resource & cost effective

• But it is not easy

– Crowds need to be understood

– Crowds do not always behave

– Crowds need policing and this can be big cost

– Understanding the output of the crowd and turning it a

meaningful experience for customers is hard

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Tha

Thanks for your attention! Eike Sievert | eis@spreadshirt.net