crossover presentation for chinese university of hk marketing students
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Marketing using by Smartphone Apps and Social Media (printed version)
For Marketing Class, CUHK By Alex Hung ([email protected]) CEO, Crossover International 26 January 2013
Intro Smartphone Process Por0olio Contact
Company Background
Crossover was established in 2002, mainly engaged in Information Technology consulting services and software development, including e-Books, mobile applications, web applications, business applications and cloud computing enabling technologies.
Alex Hung's email: [email protected]
Page 2 of 44
The Future of Mobile: The Biggest Trends for 2013
• Mobile industry is constantly evolving and growing at an astronomical pace.
– 5 years ago, Apple sold the first iPhone ever. – Today, Apple has shipped about 250 million iPhones
worldwide. – And the booming tablet industry or all the Android
phones
• To keep up with demand, service providers need to make investments to improve network speed, intelligence and reliability.
Growing Mobile Industry
• Growth of connected devices will continue to be a major trend going into 2013.
• More than 50 billion devices will be connected to the web by 2020.
• More communications, commerce, entertainment and service industries dependent on wireless services
Growth of Connected Devices
• Data consumption on these devices is also surging and will continue to do so in 2013.
• Last year, per-user data consumption amongst U.S. smartphone users jumped 80%.
• Network reliability even more important.
Data consumption
• Video streaming and peer-to-peer (P2P) application usage are the two biggest drivers.
• By 2015, video is likely to account for nearly 60% of all data traffic.
• More and more consumers are using smartphones and tablets to download videos
– from YouTube, Hulu, Vimeo, etc,
Role of P2P and Streaming Video
• In many markets throughout Asia, Europe, and North America huge investments are being made to upgrade networks to 4G/LTE.
• There will be 119 commercial LTE networks in more than 50 countries by the end of 2012.
• Investment this year in LTE infrastructure worldwide is expected to exceed $8 billion.
Need for Speed
• However, LTE is still in the early life cycle stages
– Only 6 million people using LTE out of the 6 billion who use mobile devices.
• LTE will grow rapidly in 2013, and is expected to become a major piece of the mobile ecosystem in the years ahead.
Need for Speed
• Networks need visibility to better manage, monitor and evaluate how their networks are performing.
• Improving visibility into the network helps
– expedite troubleshooting and – enhance service to meet customer demands
and needs.
Network Visibility
Apple App Store Microsoft Marketplace
Google Play Store
Alex Hung's email: [email protected]
Intro Smartphone Process Por0olio Contact
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Google Play Store
Marketplace
Alex Hung's email: [email protected]
Intro Smartphone Process Por0olio Contact
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• Locator (GPS)
• Calendar of events (view and share via email or social media)
• Offer Coupons
• Video and image gallery
• Social media interaction from the phone
• Push notifications of upcoming events
• Banner advertising spots
Benefits of Using Mobile Apps
Intro Smartphone Process Por0olio Contact
iPhone
Alex Hung's email: [email protected]
Page 13 of 44
Business Mandarin 商業普通話 • Aim to let users learn Putonghua
anywhere and anytime in a more interactive mode.
Alex Hung's email: [email protected]
Intro Smartphone Process Por0olio Contact
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Business Mandarin 商業普通話 Features: 1. Audio clip with Record Voice & play back Function à Compare your speech with the Sample speech
Alex Hung's email: [email protected]
Intro Smartphone Process Por0olio Contact
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Business Mandarin 商業普通話
Features: 2. Sharing to your friends on the social media platform
Alex Hung's email: [email protected]
Intro Smartphone Process Por0olio Contact
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Business Mandarin 商業普通話 Features: 3. Content Search à Allow users to tailor-made the learning routine
Alex Hung's email: [email protected]
Intro Smartphone Process Por0olio Contact
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Photography Application – 行運一條龍
Alex Hung's email: [email protected]
Intro Smartphone Process Por0olio Contact
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Crossover Card
• This application is designed for kids-learning.
• Providing numbers, shapes and stationary Flashcards with sounds and animations
• By shaking the device, the flashcards will flip
• Learning both English and Putonghua
Alex Hung's email: [email protected]
Intro Smartphone Process Por0olio Contact
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SOS! Sick Bird 病咗鳥
• “SOS! Sick Bird” help you to search the Hong Kong Government Clinics nearby with their address and contact
• You can find the result easily with the map-view
• With Augmented Reality Function
Alex Hung's email: [email protected]
Intro Smartphone Process Por0olio Contact
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SOS! Sick Bird Features: 1. Show the distribution of public clinics over Hong Kong
efficiently and accurately through the Google Map
Alex Hung's email: [email protected]
Intro Smartphone Process Por0olio Contact
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SOS! Sick Bird Features: 2. Augmented Reality Function to help finding the exact location according to the real situation
Alex Hung's email: [email protected]
Intro Smartphone Process Por0olio Contact
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SOS! Sick Bird
• The radar at the right hand corner can show the directions of the clinics according to the designated distance
• The bar at the bottom can adjust the detecting distance in the radar so as to reduce or increase the number of clinics to be shown
Alex Hung's email: alex@crossover-
int.com Intro Smartphone Process Por0olio Contact
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SOS! Sick Bird
Features: 3. Proving Traditional Chinese,
Simplified Chinese and English for both local residents and tourists
Alex Hung's email: [email protected]
Intro Smartphone Process Por0olio Contact
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Sick Bird Free (免費打麻雀)
• A Party Game in the Series of Sick Bird
• Within the time limit, hit the images as many times as you can
• Able change the image that you want to hit from your album
Alex Hung's email: [email protected]
Intro Smartphone Process Por0olio Contact
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洪醫師系列
• The series of《洪醫師》provide the information of Chinese medical for users, such as: – Soup recipe – Self Assessment – Acupuncture
Intro Smartphone Process Por0olio Contact
洪醫師-湯來自有方
Features: • In-app Purchase • Upload to Facebook
or send via email • Content Search
Intro Smartphone Process Por0olio Contact
Mercedes-Benz And Ferrari Accelerate Fan Growth
Case Study
How would you celebrate your Facebook milestones?
• Mercedes-Benz and Ferrari are not just fast cars, they also have very fast growing Facebook pages.
• Both companies released a video to thank their fans for their support – increasingly becoming a trend in social
media.
Facebook milestones • Both car manufacturers recently hit interesting
Facebook milestones!
• Mercedes-Benz: reached 9 million fans.
• Ferrari: celebrated 10 million Facebook fans.
• To express their gratitude, they came up with some original videos.
Mercedes-Benz: Moving Fans With Moving Thank You Video • Celebrate 9 million fans
with light painting
– Created a real-time production with the CLS Shooting Brake model, basically turning the car into a canvas and delivering a memorable visual experience as a thank you for the support.
Ferrari 10 Million Fans Are Not A Breeze • The cartoon features
Ferrari chairman Luca di Montzemolo as well as Formula One drivers Felipe Massa and Fernando Alonso.
• it celebrated 5 million Facebook fans in February and 8 million of them in May!
Fan Growth • The fan growth of Mercedes-Benz and
Ferrari over the last year.
They seem to have been following the same trends in growth.
Level of Engagement • Ferrari seems to be posting way more but
Mercedes-Benz is more successful in reaching high Engagement Rates.
• Ferrari´s albums get more interactions (Likes, Comments and Shares) – a very important post type for the car industry – presenting the design and special features of
their products.
• According to the statistics, only BMW has more fans than Ferrari and Mercedes-Benz.
Facebook Marketing
• the leading interactive advertising channel
email: [email protected]
Intro Benefit Process Por0olio Contact
Facebook Marketing
Services
• Content management • Response management • Facebook App development • Facebook Ads design
email: [email protected]
Intro Benefit Process Por0olio Contact
Facebook Marketing
Page Design
Reporting
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Intro Benefit Process Por0olio Contact
Facebook Marketing
Advertisement Design
Response Management
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Intro Benefit Process Por0olio Contact
Thank You!
Alex Hung FB: [email protected]