creativity vs innovation

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Creativity vs Innovation


  • ssod ullWE NEED to

    & Play

  • ssod ull & Play

    Everything is a remix:CREATIVITY & INNOVATION

  • What is Innovation?

    Its about looking at your customers & seeing things from their viewpoint.Not your own.Innovation is a business affair.It is about creating value by challenging the culture andhow we do things around here.

  • What is Creativity?Creativity implies creating new stuff by combining two or more existing ideas.

  • CREATIVITYCreativity is a generic term. It is abstract and has no reference to quality in regards to a specific situation or task

    Creativity is not a goal in itself, its the character of an activity; it implies nothing more than an exploration with the intention of creating something new with some kind of value.

    Telling someone that we are going to have a creative process implies nothing more than: We are going to spend some time coming up with something new But, it should be:

    We are going to come up with some shit that really works.


    Creativity is not a talent. Creativity is a drive

  • Being UNIQUE has no value in itself, unless it gives the customer something of value.


    two problems:since all companys benchmark each other it is all about the hammer and if you think your only tool is a hammer, every problem starts looking like a nail

  • Please clap, and create the sound of thunder...

    ...the interesting thing here though is that I asked a group of kids exactly the same question. Not one of you got of your seat to think, right, how can I clap - maybe I can use other parts of my body to create extra sounds. Not a single one of you thought about clapping in a slightly dierent way other than sitting in your seats there and using two hands.

    -Evelyn Glennie

    Creativity & Innovation & Play

  • Hello

    Why didn't I think of that?

    I thought of that years ago, we just didn't have the money/ the timing wasn't right!

    We hear this all too often.

    For innovation to happen, for ideas to come to life, there needs to be a dramatic shift

    in our mind set.

    So, why is it so hard??

  • If you do not manage culture - the culture manages you...Don't let your environment define your strategy... Create a strategy that defines your environment!

    Its hard to b

    e dierent!Our mental maps narrows us!!

  • We Need to Re-Think how we run our companies & organisations.

  • copy transform

    Innovation &Creativity


    1% Idea > 99% Execution.

    It is about ACTION. Creating what you can not see.It is about CONNECTION. Connecting people and ideas

    It is about DEVIATION. Forging new combinations.

  • 8 Lessons about innovation worth sharing.

  • Innovation starts at the top. Leaders need to create the vision and live the values.


  • Just a warning...

  • Innovation can happen anywhere.

    anyone can do it, but not everyone is good at it.

    2 R&D?

  • Innovation is a Team SportOperating inside silos is deadly. Collaborate.


  • Innovation is never easy. But it is always possible.

    Step by step. Project by ProjectSmall ideas need room and time to grow We need to see that we make progress


  • Innovation relies on trust.

    Listen to ideasReward BraveryEmbrace RiskLearn from Failure


  • We needa betterrecording device.Today we are getting better and better at masuring whats easy to measure - not whats important.

    What you measure gets done, so what do you measure?

    We need to understand what really creates value and then measure it evidence based.


  • Just because it works for Google does not mean it will work for you. Create an innovation

    culture that fits.


  • The Customer is not always right, but they do sit at the heart of all innovation.


  • Finally: Speed is Mission Critical

    Fail EarlyFail Fast

    Fail inexpensively


  • In the next 30 days, you can change the world by doing just 3 things.

  • Copy CombineTransform

  • uod s,s uoos o po ds

    & Play

    Thanks to:Ben Rennie Tenno Fergusson