creativity vs innovation
Post on 10-Jan-2016
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DESCRIPTIONCreativity vs Innovation
ssod ullWE NEED to
ssod ull & Play
Everything is a remix:CREATIVITY & INNOVATION
What is Innovation?
Its about looking at your customers & seeing things from their viewpoint.Not your own.Innovation is a business affair.It is about creating value by challenging the culture andhow we do things around here.
What is Creativity?Creativity implies creating new stuff by combining two or more existing ideas.
CREATIVITYCreativity is a generic term. It is abstract and has no reference to quality in regards to a specific situation or task
Creativity is not a goal in itself, its the character of an activity; it implies nothing more than an exploration with the intention of creating something new with some kind of value.
Telling someone that we are going to have a creative process implies nothing more than: We are going to spend some time coming up with something new But, it should be:
We are going to come up with some shit that really works.
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Creativity is not a talent. Creativity is a drive
Being UNIQUE has no value in itself, unless it gives the customer something of value.
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two problems:since all companys benchmark each other it is all about the hammer and if you think your only tool is a hammer, every problem starts looking like a nail
Please clap, and create the sound of thunder...
...the interesting thing here though is that I asked a group of kids exactly the same question. Not one of you got of your seat to think, right, how can I clap - maybe I can use other parts of my body to create extra sounds. Not a single one of you thought about clapping in a slightly dierent way other than sitting in your seats there and using two hands.
Creativity & Innovation & Play
Why didn't I think of that?
I thought of that years ago, we just didn't have the money/ the timing wasn't right!
We hear this all too often.
For innovation to happen, for ideas to come to life, there needs to be a dramatic shift
in our mind set.
So, why is it so hard??
If you do not manage culture - the culture manages you...Don't let your environment define your strategy... Create a strategy that defines your environment!
Its hard to b
e dierent!Our mental maps narrows us!!
We Need to Re-Think how we run our companies & organisations.
1% Idea > 99% Execution.
It is about ACTION. Creating what you can not see.It is about CONNECTION. Connecting people and ideas
It is about DEVIATION. Forging new combinations.
8 Lessons about innovation worth sharing.
Innovation starts at the top. Leaders need to create the vision and live the values.
Just a warning...
Innovation can happen anywhere.
anyone can do it, but not everyone is good at it.
Innovation is a Team SportOperating inside silos is deadly. Collaborate.
Innovation is never easy. But it is always possible.
Step by step. Project by ProjectSmall ideas need room and time to grow We need to see that we make progress
Innovation relies on trust.
Listen to ideasReward BraveryEmbrace RiskLearn from Failure
We needa betterrecording device.Today we are getting better and better at masuring whats easy to measure - not whats important.
What you measure gets done, so what do you measure?
We need to understand what really creates value and then measure it evidence based.
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Just because it works for Google does not mean it will work for you. Create an innovation
culture that fits.
The Customer is not always right, but they do sit at the heart of all innovation.
Finally: Speed is Mission Critical
Fail EarlyFail Fast
In the next 30 days, you can change the world by doing just 3 things.
uod s,s uoos o po ds
Thanks to:Ben Rennie http://www.sixpointtwo.net/Helge Tenno http://www.180360720.no/Kirby Fergusson http://www.everythingisaremix.info/