Creativity and

InnovationBY:- AKASHARA AND VIDHYA KRISHNA . T

WHAT IS Creativity

Creativity is any act, idea, idea or product that changes an existing domain or that transforms an existing domain into new one.

Creativity can be described as the discovery of something that is novel but also useful or relevant or economical , valuable

Creativity: - Thinking up new things

TYPES OF CREATIVITY

Primary creativity : deals with spontaneous creations.

Secondary creativity : is more deliberate and skilled as in the application of ideas and insight to inventions.

Technical creativity : aims at finding out improvement in a process so as to improve efficiency.

Inventive creativity : aims at making or devising new combination of ingredients

Components of Individual Creativity

4

CreativitySkills

IntrinsicMotivation

Expertise

C

Preparation

Incubation

Insight

Evaluation

Elaboration

CREATIVE PROCESS

Preparation : successful creations are preceded by investigation and information gathering. It can be achieved by gathering information from journals, attending meeting seminars etc.

Incubation : creative person allows their sub consciousness mind to dwell over tremendous amount of ideas and information accumulated during the preparation phase.

Insight : this is the moment when the person is able to locate solution to their problems. Generally in most of the cases ideas comes to person in incremental way. The person improves on solution slowly and steadily.

Evaluation : this phase is regarded as the most emotional trying part, when one feels uncertain and insecure and thinks about reaction of other people.

Elaboration : this is the most difficult step of creativity endeavour and requires great self discipline, dedication and perseverance.

What is innovation

Innovation - Doing new things Innovation is about creating value and increasing

efficiency, and therefore growing your business. "Without innovation, new products, new

services, and new ways of doing business would never emerge, and most organizations would be forever stuck doing the same old things the same old way.”

Process of Innovation

Process of Innovation :-

a) Idea generation (Making)

b) idea screening (test )

c) feasibility (Practically)

d) and implementation (Completion)

TYPES OF INNOVATION

TECHNICAL INNOVATION - Involves creation of new goods and services. many technical innovation occur through research and development efforts intended to satisfy demanding customers who are always seeking new, better, and faster products.

PROCESS INNOVATION – involve creating a new way of producing, selling or distributing existing goods or service.

ADMINISTRATIVE INNOVATION – Occur when creation of a new organization design better support the creation, production and delivery of goods and services.

WHO INNOVATES

Educated individuals Higher in social standing Less dogmatic Better equipped to deal with abstraction More receptive to risk in general Higher in achievement motivation Higher in social participation More cosmopolitan More often engaged in interpersonal communication Active information seeker

12

Thomas Edison

“I have not failed, I’ve just found 10,000 ways that won’t work”.

Distinguishing between creativity and innovation

Creativity is typically used to refer to the act of producing new ideas, approaches or actions.

Innovation is the process of both generating and applying such creative ideas in some specific context.

Distinguishing between creativity and innovation

In the context of an organization, therefore, the term

innovation is often used to refer to the entire process by

which an organization generates creative new ideas and

converts them into novel, useful and viable commercial

products, services, and business practices.

While the term creativity is reserved to apply specifically to

the generation of novel ideas by individuals or groups, as a

necessary step within the innovation process.

Thinking provides knowledge, Knowledge

makes you great.

THANK U