Crucible

Creativity and Innovation

Crucible

Creativity and Innovation

No grazing, no milk

Crucible

Objectives for the Session

• Explore creative thinking techniques

• Develop your ideas

Crucible

Creative Thinking

• A technique for producing ideas

• Reverse engineering

• Biomimicry

Crucible

New & DifferentNew & Different

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A Technique for Producing Ideas

•Improving on nature

•Hard work

•Frustrating

•Bringing to front of mind

•Something people take for granted

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A Technique for Producing Milk

• Grazing

• Chewing the cud

• Digestion

• Producing milk

• Bottling

Crucible

But first...

What is an idea?Examples

Why do you need them?3 situations

Where do they come from?You vs. the ether?

Crucible

What is an Idea?

• An idea is nothing more or less than a new combination of old elements

‘A Technique For Producing Ideas.’ A Step-By-Step Technique For Sparking Creativity in Advertising or Any Field by James Webb Young

• Collecting elements

• Combining them

• Spotting relationships

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Grazing

Observe Specific and general

‘Life observations’ will come to you

Scrapbooks

ThinkSome thoughts will be more original

Write

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Chewing the Cud

Until it hurts

Write down all the partial ideas

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Digestion

Like the process of digestionthis stage is automatic

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Producing Milk

Unlike milking, this stage is largely automatic, but you can help it

Sherlock Holmes

Hubble Telescope

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Bottling

”Submit your idea to the criticism of the judicious”

”A good idea has, as it were, self-expanding qualities”

”The best way to get a good idea is to get a lot of ideas”

Linus Pauling

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Some Other Techniques

Reverse engineering

Biomimicry

The power of the random word

Crucible

Some Other Techniques

Reverse engineering

Design a working environment, where creativity cannot flourish

Crucible

Some Other Techniques

Biomimicry

From ‘bios’, meaning life, and ‘mimesis’, meaning to imitate. A new science that studies nature's best ideas and then imitates these designs and processes to solve human problems.

www.biomimicry.net/case_studies_materials.html

©Biomimicry Guild 1999

Crucible

Some Other Techniques

Biomimicry

It relates to the application of analogies or properties from the natural world to the problem environment you are placed. This is a hugely exciting and expanding area in science and presents some huge opportunities.

Crucible

Some Other Techniques

BiomimicryNatural Inspiration Practical Use

Spider’s web Human fishing

Design of the honeycomb Aircraft shells

Dolphin and shark skin Submarine hulls

Hedgerows Barbed wire

Large wood boring beetle Chainsaw designs

Sunflowers tracking sun Solar panels that alter angles

Gecko’s foot Adaptable adhesives

The human eye Burglar alarm sensors

Termite mounds More efficient heating for houses

Crucible

Some Other Techniques

Power of the random word

Bomb making with words“Words are like little bombs”

Presentations need to explode

“Words are themselves ideas in a state of suspended animation” (JWY)

Focus on a single word

Crucible

Some Other Techniques

Bomb making with words

Which word sums up your research interests?