creative industries: the next phase

Creative Industries:

The Next Phase

SwarovskiInitiator of Werkstätte Wattens | Christoph Kargruber

Werkstätte WattensAlexander Koll, COO

Family owned since 1895

€ 3.4 billion

31,000 employees

The world’s leading provider

of precision-cut crystal

SwarovskiProduct Categories

FigurinesJewelry

Watches Chandeliers

Crystal

2.700stores worldwide

10.000 POPs

A well-known nameat premium international events, in famous movies

and on couture catwalks

Oscar 2017 set design by Derek McLane

Our Customers

Saint Laurent Gucci Lanvin Mulberry Miu Miu

InnovationDifferentiation through innovation– the designer‘s constant need

for innovative solutions

I N N O V I S I O N

EXPLORATION

CREATING THE

NEW AND DIFFERENT

EXPLOITATION

STRENGTHENING AND

EXTENDING THE CORE

I N N O V I S I O N

NEXT GENERATION

MANUFACTURING

UNIQUENESS

USABILITY

PLATFORMS

https://vimeo.com/145865737

https://vimeo.com/145865737

© 2016 Destination Wattens Regionalentwicklung GmbH

DESTINATION WATTENS

A partnership of over 120 years

becomes an InstitutionTo stimulate regional economic development

A PPP by D. Swarovski KG & Municipality of Wattens


WERKSTÄTTE WATTENS

A Lighthouse of

sustainable regional development


Werkstätte Wattens on premises of Swarovski Werk 2


• Total Area 2.400 m2 (Status April 2017)

• Next stage of expansion – 4.100 m2 until 2018

• Focus: technology and innovation, creation of regional value

• Infrastructure, Programming, Interdisciplinary Networking

• Fablab / Center for Rapid Innovation

A New Space for Exchange and Working Culture

Werkstätte Wattens


Werkstätte Wattens


Co-Working Space at Werkstätte Wattens


Team Offices at Werkstätte Wattens


Production Area at Werkstätte Wattens


Fablab

A digital workshop

a high-tech rapid prototyping and rapid product development center

A platform

to learn (incl. from others) and innovate

A creative space

to experiment, get instant feedback on strengths and weaknesses of a product

300m2

5 Laboratories, Workshop, Fablab Store, 2 Seminar Rooms

‚Failing Fast‘

Quick Innovation Cycle


Fablab


Fablab at Werkstätte Wattens


Companies on location

• Companies on location: >30

(in team offices: 12 | in Co-Working Space: 19 | People 120)

• Innerspace (education-based learning via VR)

• Gronda (community and matching platform gastronomy & hotel business)

• Fraunhofer Austria (innovation center; digital transformation of the industry)

• We Design Trips (the future of travel: web-based individual tourism)

• Carbon Competence (machinery for nano-diamond-coating; hardness, hygiene)

• Micro Guided Systems (medtech for neurosurgery)

• Agentur Neubau (creative agency, regional magazine)

• Fab Atelier (360° jewelry service provider; platform)

• Very Nice Alles (creative agency)

• Webso (webdesign, programming)

• Kiweno (nutrition intolerance; self-testing)

• Anyline (image/text recognition for smartphones)

• Segnalita Ventures (investment company)

• Medialive (regional TV production and on-demand channel)

• And many more.


WERKSTÄTTE WATTENS

Programs & Networking


Werkstätte Wattens


Werkstätte Wattens – Summary

A Rare Combination

Space. Service & Program. Networking

Co-Working | Team Offices | Production Areas

Fablab_Center for Rapid Innovation

Business Planning & Prototyping

An Interdisciplinary Meeting and Innovation Space

>30 Companies. 120 People


Effects

• Mix of 30+ Companies, 120+ People in Wattens

• Technology meets Creativity

• Startups meet Established Companies (e.g. Swarovski)

• Werkstätte meets Wattens (e.g. Cultural Initiatives)

• Exchange @ daily work, organised programs and external events

• Mutual support in respective work situations, recommendations

• First concrete collaborations (software development, marketing)

• Demands on regional mobility and residence solutions

Gaining attention of Corporates, Investors and Press

Werkstätte Wattens


Werkstätte Wattens

We foster Entrepreneurship

Regional. Sustainable. Scalable

For unexpected results

THANK YOU

Creative Industries:

The Next Phase

creative industries: the next phase

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