CREATIVE INDUSTRIES

A Presentation

WHAT AR E THECREATIVE IN DU STRIES?

The Department for Culture, Media & Sport defines the creative industries as “those activities which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property.”

In simplified terms, this means that the creative industries are a market which utilize things like creativity and artistry as human labour to create profit, employment and economic growth.

In January, 2015 the DCMS published a report which revealed that the creative industries accounted for 1.7 million jobs and were worth £76 billion per year to the UK economy, equating to £8 million an hour.

DIFFER ENT IN DUS TRIES IN SCOTL AN D

There are 13 main different sectors in the creative industries. I don’t have much to add to that so let’s go through them now.

ADVERTISING

This is probably the most sound one, occupation wise. There’s a lot of money in advertising.

There are also a lot of jobs in Advertising, 140,000 in 100 different countries.

ARCHITECTURE

There isn’t a whole lot to say about this. There are lots of jobs in this area, those jobs pay well. You design buildings.

A lot of architecture companies work with construction companies. For obvious reasons.

ANTIQUE MARKET

Like old maps, paintings, jewelry and other antique items? This is for you!

You sell this stuff to other people, basically.

CRAFTS

To me this is jack of all trades sort of thing. There are so many subsections of this. Leatherwork, woodwork, ceramics, all sorts of different practical stuff.

Most of these a sole traders, which are people who basically just work on their own and shoulder all their own responsibilities.

DESIGN

There’s not a lot I can say on this, because it’ so dissolved into other sectors of the creative industries.

DESIGN FASHION

This is obviously a lot clearer. It’s a pretty clear sector, huge too. Like, a huge part of the fashion industry is involved with creative industries.

There are few big schools for training fashion designers in the UK.

FILM AND VIDEO

The film and video industry is the largest that contributes to the media closely followed by the music industry.

MUSIC

The music industry, live and recorded are published through record labels. The uk has a pretty decent music industry, covering classical to metal to folk, very varied styles and musicians.

BROADCASTED MEDIA

Ok, this is more of a term for television or radio, i.e things that were broadcasted or televised commercials, TV programs and etc.

ILS

ILS (Interactive leasure software) This is modtly vdeo games and or computer games/programs. One of the largest company for British video gaming is Rockstar gaming.

THE PERFORMING ARTS

The biggest performing arts are theatre, dance and musicals. The most common examples are just live performances from musicians but they’re pretty good for revenue.

PUBLISHING

Books, newspapers, comic and so, so many other published works are produced in the UK. The UK publishes an average of 184,000 books a year.

ECONOMIC VALUE The creative industries contributed £84.1bn to the

British economy in 2014

UK’s Creative Industries grew by 8.9 per cent in 2014 - almost double UK economy as a whole

UK’s Creative Industries generate nearly £9.6million per hour

The figures show the sector growing at almost twice the rate of the wider UK economy - generating £9.6million per hour.

CULTUTRAL IMPORTANCE

The creative industries do more than bring money to the economy, they add to culture. One of the most successful creative exports in all of the UK, not just Scotland, are the Grand Theft Auto games made by Rockstar North in Edinburgh. Aside from their massive commercial success they are some of the most famous, ground-breaking games in the history of the medium.

HISTORY & DEVELOPMENT

The term “creative industries” originated in the mid-to-late 1990s and was taken up by the UK government. In 1997 the Labour party came into power and began a campaign to rebrand the UK’s cultural image known as “Cool Britannia.” With the creation of the DCMS (Department for Culture, Media and Sport), they were basically trying to challenge and redefine the ideas around the value of art and culture. At the time the arts were supported by the government to a certain extent but they were seen as marginal to economic life and dependent on public subsidy. As the figures mentioned in the economic value slide would indicate, this isn’t true. In 2012 the creative industries grew by 10%, outperforming outperforming all other sectors of UK industry and accounted for 1.68 million jobs, 5.6% of UK jobs. The creative industries are a fast growing sector and have already contributed massively to the UK, in enonmy and culture.

•Growth of almost 10% in 2012, outperforming all other sectors of UK industry •Accounted for 1.68 million jobs in 2012, 5.6 per cent of UK jobs