creatingnewbusiness growthin a corporate · scaling quicklyscalebusiness (non-profitable)...
TRANSCRIPT
Creating new businessgrowth in a corporate
Hello!I am Lars GiereGlobal Head of Financing & Incubation @eBay Classifieds Group
Founder of felmo GmbH
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But this is why I’m here
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Super cool growthin a corporate
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Incubation
Derive Business Modelbased on Customer Insights,
Market Potential andCompany Fit.
P/M-Fit
Prove P/M-Fit based on Innovation Accounting and
Customer Satisfaction.
Scaling
Quickly scale Business (non-profitable) to relevant size while
showing positive marginpotential.
Efficiency
Turn Business profitable whilestill growing organically.
Synergies
Start incorporating deep inter-company synergies to leverage
strategic potentials.
Our Business Phases Model
Product/Company Fit
Your org needs to change
What’s in it for you?● Why Product/Company Fit is as important as Product/Market Fit
● How your org needs to change over time to create great growth
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Why Product/Company Fit is as important as
Product/Market Fit
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You can’t grow if you did‘t find Product/Market fit...
Poor ExecutionPoor Market
Poor ExecutionGood Market
Good ExecutionGood Market
Good ExecutionPoor Market
The marketalways wins
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But besides external fit you also need to find internal fit…
In an external ventureyou have multiple potential investors
In an internal ventureyou have only one
investor
Product/Company Fit isequally important
Product/Market Fit is yourleading indicator
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Otherwise your work-life might feel like this…
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Understanding Product/Company Fit is fairly simple
Just talk to your managers
Book Tip: Steven Bungay –The Art of Action
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But executing on Product/Company Fit it is just damn hard…
How your org needs to change
over time to create great
growth
2Poor Execution
Poor MarketPoor ExecutionGood Market
Good ExecutionGood Market
Good ExecutionPoor Market
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Looking deeper we had a phase ofdeclining growth
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8 9 10 11 12
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In this phase we were scaling ourorg heavily
Month 8 Month 10 Month 12
We needed to movefrom open collaborationto focused andstructured collaboration
Our key learningGood growth execution can only happen in a x-functional team that is empowered to workautonomously towards the same goal
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Why empowered & autonomously?
VS.
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Why the same goal?
500 100 10 500€
100 50 10 800€
Sessions Leads Sales Revenues
VS.
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Why x-functional?
VS.
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Key Take-Aways● Product/Company Fit is as important as Product/Market Fit
(if it’s not your own company)
● Good growth execution can only happen in a x-functional team thatis empowered to work autonomously towards the same goal
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